Association Of Fundraising Professionals

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When to Use Prospect Research to Elevate Your Fundraising Strategies This previously recorded session&mdash;sponsored by <a fr-original-style="" href="https://www.conduit-partners.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Conduit Partners, LLC</a>&mdash;features Kelley Capstack, Principal Consultant at Conduit Partners. Prospect research is essential&mdash;but timing and application are everything. In this practical, strategy-focused session, Kelley explores how to use research more intentionally to strengthen fundraising outcomes and support frontline teams. Key takeaways include:<ul data-end="934" data-start="665" fr-original-style="" style="box-sizing: inherit;"><li data-end="732" data-section-id="14mklrt" data-start="665" fr-original-style="" style="box-sizing: inherit;">Building a structured and sustainable prospect research program</li><li data-end="790" data-section-id="1yn3dyx" data-start="733" fr-original-style="" style="box-sizing: inherit;">Aligning research with each stage of donor engagement</li><li data-end="857" data-section-id="hllwog" data-start="791" fr-original-style="" style="box-sizing: inherit;">Turning insights into clear, actionable fundraising strategies</li><li data-end="934" data-section-id="194zw4o" data-start="858" fr-original-style="" style="box-sizing: inherit;">Managing expectations and strengthening collaboration with gift officers</li></ul>Whether you&rsquo;re refining an existing approach or building a program from the ground up, this session offers tools and frameworks you can implement immediately. Particularly valuable for mid-level fundraising professionals working in major gifts, donor relations, stewardship, and strategy roles. Access this session on demand to strengthen how&mdash;and when&mdash;you use prospect research to drive results. CFRE credit available for eligible participants. Cost$10 for AFP Maryland members$20 for non-members

Hi, <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name: Thank you for your purchase and for investing in your professional growth through the AFP Maryland Chapter&#39;s 2026 Lunch and Learn Content Library. You now have on-demand access to the When to Use Prospect Research to Elevate Fundraising Strategies session recording and slide deck. Whether you&rsquo;re revisiting the content or engaging with it for the first time, we&rsquo;re glad to have you learning with us! You can access the session recording and slide deck by clicking the button below. <span contenteditable="false" data-button-color="{{#2f2fbd}}" data-custom-link="{{https://drive.google.com/drive/folders/1fDkelP-tmjp2tL0_u4O3X-ssh6Wr1kvg?usp=sharing}}" data-custom-variable="{{custom-link-button-0fec1c40-53fe-4258-b678-cc5c5e5d6b90}}" data-text="{{When to Use Prospect Research to Elevate Fundraising Strategies}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #2f2fbd" style="background-color: rgb(47, 47, 189); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">When to Use Prospect Research to Elevate Fundraising Strategies&nbsp; This session is eligible for CFRE credit. If you plan to apply this toward your certification or recertification, please be sure to complete any required documentation associated with participation. If you have any questions or need assistance accessing the materials, don&rsquo;t hesitate to reach out. We&rsquo;re grateful for your support of the AFP Maryland Chapter and our commitment to providing accessible, high-quality professional development. Sincerely,&nbsp; The AFP Maryland Chapter<a fr-original-style="" href="mailto:info@afpmaryland.org" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;">info@afpmaryland.org</a>

When to Use Prospect Research to Elevate Your Fundraising Strategies This previously recorded session—sponsored by <a href="https://www.conduit-partners.com/" target="_blank">Conduit Partners, LLC</a>—features Kelley Capstack, Principal Consultant at Conduit Partners. Prospect research is essential—but timing and application are everything. In this practical, strategy-focused session, Kelley explores how to use research more intentionally to strengthen fundraising outcomes and support frontline teams. Key takeaways include:<ul><li>Building a structured and sustainable prospect research program</li><li>Aligning research with each stage of donor engagement</li><li>Turning insights into clear, actionable fundraising strategies</li><li>Managing expectations and strengthening collaboration with gift officers</li></ul>Whether you’re refining an existing approach or building a program from the ground up, this session offers tools and frameworks you can implement immediately. Particularly valuable for mid-level fundraising professionals working in major gifts, donor relations, stewardship, and strategy roles. Access this session on demand to strengthen how—and when—you use prospect research to drive results. CFRE credit available for eligible participants. Cost$10 for AFP Maryland members$20 for non-members