A roller derby player in a blue "Brooklyn" jersey skates forward in the foreground, while other players and a scoreboard are visible in the background.

Flood Water Roller Derby

### Context Profile for Flood Water Roller Derby

#### 1. Organization Mission & Cause
Flood Water Roller Derby (FWRD) is dedicated to promoting the sport of roller derby while fostering a sense of community and empowerment among its members. Their mission emphasizes inclusivity, athleticism, and the celebration of individuality through the sport. FWRD aims to provide a safe and supportive environment for all participants, regardless of their background or skill level.

#### 2. Type of Activities
FWRD engages in various activities, including:
- **Roller Derby Matches:** Regular bouts, such as the upcoming "FWRD vs NORCAL" scheduled for July 20, 2025.
- **Fundraising Events:** Annual galas and other fundraising campaigns to support the league and its community initiatives.
- **Community Programs:** Initiatives aimed at promoting health, fitness, and teamwork among participants and the wider community.
- **Workshops and Training Sessions:** Opportunities for skill development and team building.

#### 3. Tone of Voice
The tone of voice used by FWRD is:
- **Friendly and Inviting:** The language is welcoming and encourages participation.
- **Casual yet Professional:** While maintaining professionalism, the tone is relaxed, making it accessible to a broad audience.
- **Inspiring and Motivational:** Communications often aim to uplift and motivate participants, emphasizing empowerment and community spirit.

#### 4. Emoji Usage
FWRD does not prominently feature emojis in their communications. The tone remains professional and straightforward, focusing on clear messaging rather than casual or playful elements.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website.
- **Scale:** FWRD has a total of 8 forms and has conducted 6 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics regarding community impact or participation rates are not detailed on the website.
- **Volunteer Info:** The organization likely encourages volunteer participation, although specific details are not provided.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and to the point, avoiding overly complex language.
- **Inclusive Language:** Use language that promotes inclusivity and community spirit.
- **Engagement Focus:** Encourage participation and engagement in events and activities.
- **Personalization:** Utilize personalized greetings in emails to create a connection with recipients (e.g., using first names).
- **Call to Action:** Clearly state what action you want the reader to take, whether it’s attending an event, purchasing tickets, or volunteering.

This context profile serves as a foundational guide for creating tailored content that aligns with Flood Water Roller Derby's mission, activities, and communication style.

Early Bird Skater

LXCL:For registration after 8/20/26 11:55 pm PST

General Admission

LXCL:Not ready or able to participate right now? You can still come and spectate! Bring your notepad!

Off Skates Spectator

Get ready to roll, led by the one and only Yeti or Not! Skaters must have passed minimum skills to participate! There is also an option to spectate the clinic off skates for a discounted price. Flood Water Roller Derby is committed to inclusivity, safety, and empowerment. Register below to reserve your spot, share your experience level, and let us know any access needs so we can welcome you onto the track.&nbsp; &nbsp;Photo Credit: Tom Daley

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for signing up for Flood Water Roller Derby&rsquo;s clinic featuring Yeti or Not Here I Come!&nbsp; The clinic will be held at <span contenteditable="false" data-custom-variable="{{location-variable-1d3b229b-00de-48e7-92ed-e4aa31df5bff}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Location on <span contenteditable="false" data-custom-variable="{{date-variable-f5665f9f-c5cf-43a3-901f-adb31e0ede33}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Date .&nbsp; We recommend wheels in the mid to high 90s. Please arrive promptly at 8 pm and gear up/warm up; Yeti will begin at 8:15 sharp.&nbsp; If you would like to arrive earlier, you may begin to gear up/warm up in the parking lot.&nbsp; Water fountains are available; the bathrooms are gendered, but the space is ours for the evening, so use whichever you are comfortable with.&nbsp; Reach out to us at <a fr-original-style="" href="mailto:floodwaterrollerderby@gmail.com" id="isPasted" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">floodwaterrollerderby@gmail.com</a> with any further questions.&nbsp; Thank you for supporting Flood Water Roller Derby!

Get ready to roll, led by the one and only Yeti or Not! Skaters must have passed minimum skills to participate! There is also an option to spectate the clinic off skates for a discounted price. Flood Water Roller Derby is committed to inclusivity, safety, and empowerment. Register below to reserve your spot, share your experience level, and let us know any access needs so we can welcome you onto the track.   Photo Credit: Tom Daley

Flood Water Roller Derby

Yeti or Not Clinic

4700 Auburn Blvd

Early Bird Skater

$35

General Admission

$45

Off Skates Spectator

$15

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