Women of the ELCA

### Context Profile for Women of the ELCA

1. **Organization Mission & Cause:**
   - **Mission:** Women of the ELCA (Evangelical Lutheran Church in America) is dedicated to empowering women through faith, community, and service. Their mission emphasizes the importance of women’s voices in the church and society, advocating for justice, and fostering spiritual growth.
   - **Cause:** They aim to support women in their spiritual journeys, promote leadership opportunities, and engage in social justice initiatives, particularly those affecting women and children.

2. **Type of Activities:**
   - **Events:** The organization hosts a variety of events, including the Triennial Gathering, which is a significant national event for women in the ELCA. They also organize workshops, retreats, and local gatherings.
   - **Fundraising Campaigns:** They conduct fundraising efforts to support their programs and initiatives, including special events and campaigns tied to their gatherings.
   - **Community Programs:** Women of the ELCA engages in community service projects, advocacy for social justice, and educational programs aimed at empowering women and children.

3. **Tone of Voice:**
   - The tone of the website is **friendly, inclusive, and inspiring**. It uses approachable language that encourages participation and community building. The content is designed to resonate with a diverse audience of women, fostering a sense of belonging and empowerment.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its communications. However, in social media or informal contexts, they may use emojis sparingly to enhance engagement and convey warmth, but this is not a primary characteristic of their formal communications.

5. **Key Facts:**
   - **Founding Info:** Women of the ELCA was established in 1987 as a part of the Evangelical Lutheran Church in America.
   - **Scale:** The organization operates at both local and national levels, with numerous congregational units across the United States.
   - **Impact Metrics:** While specific metrics are not detailed on the website, they emphasize community engagement and the empowerment of women through various programs and initiatives.
   - **Volunteer Info:** The organization encourages volunteer involvement and provides opportunities for women to engage in leadership roles within their communities and the church.

6. **Writing Guidelines:**
   - **Style:** Content should be written in a friendly and inclusive manner, reflecting the organization’s mission to empower women. Use active voice and direct language to engage readers.
   - **Structure:** Use clear headings and bullet points for easy readability. Incorporate personal stories or testimonials to illustrate impact and foster connection.
   - **Call to Action:** Encourage participation and support through clear and inviting calls to action, emphasizing the importance of community and collective effort.
   - **Inclusivity:** Ensure language is inclusive and welcoming to all women, regardless of background or experience.

This context profile serves as a foundational guide for creating tailored content that aligns with the mission, values, and tone of Women of the ELCA, ensuring that communications resonate with their audience and effectively promote their initiatives.

LXCL:Just Love tote.

Just Love Tote Bag

Bolso tote Just Love

LXCL:Package of 35 totes. There is a $10 flat fee for shipping added to each order.

Just Love Tote Bag (Copy)

LXCL:Blue and Black Women of the ELCA tote.

Blue WELCA TOTE

LXCL:Blue and Black Women of the ELCA tote. There is a $10 flat fee for shipping added to each order. Quantity: 25

Blue WELCA TOTE (Copy)

LXCL:Pashminas in assorted colors.

WELCA Pashmina

LXCL:32 WELCA Pashminas.

WELCA Pashmina (Copy)

LXCL:Keep your keys safe and remember to Just Love.

Just Love Keychain

LXCL:Don't forget to Just Love. Add this magnet to your refrigerator and more.

Just Love Magnet

LXCL:Keep liquids warm or cold in this Just Love Tumbler.

Just Love Meridian Tumbler

LXCL:Share this sticker with your friends.

Just Love Sticker

LXCL:Add this stylish mug to your work space and more.

Ceramic Just Love mug

LXCL:This long-sleeve t-shirt from the 2023 Triennial Gathering goes with everything and is perfect for everyday wear!

Just Love T-shirt

LXCL:Whether you are serving up treats at home or church, this Daily Grace apron is the perfect way to promote Women of the ELCA resources.

Classic Daily Grace Apron

LXCL:Keep beverages warm and cold.

Silver Tumbler

LXCL:The perfect gift for you or to share with your WELCA sisters.

Sterling Silver Cross and Lily Logo necklace

LXCL:Add this to your collection of treasured charms.

Silver Cross and Lily Charm

LXCL:Add this pin to your jackets and other collars.

Silver Cross and lily Lapel Pin

LXCL:Wear your love of WELCA with these Sterling Silver earrings.

Silver Cross and Lily Earrings

LXCL:Designed by Vonda Drees from the 2017 Triennial Gathering.

Justice Notecards

Bienvenido a nuestra tienda en l&iacute;nea 🛍️ <h1 fr-original-style="" style="width: 100%; box-sizing: inherit;">Honra a una mujer especial en tu vida: &iexcl;Regala productos de Mujeres de la ELCA!</h1>

Hola <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Gracias por comprar con nosotros y por apoyar nuestra causa con su compra. Su apoyo contribuye directamente a nuestra misi&oacute;n y nos ayuda a tener un impacto positivo. Si desea contribuir m&aacute;s, considere difundir la palabra sobre nuestra tienda a sus amigos y familiares, o cont&aacute;ctenos directamente para conocer las oportunidades de voluntariado. Gracias una vez m&aacute;s por su apoyo. Elizabeth McBride elizabeth.mcbride@elca.orgEva Yeo eva.yeo@elca.org

Bienvenido a nuestra tienda en línea 🛍️ Honra a una mujer especial en tu vida: ¡Regala productos de Mujeres de la ELCA!

Mujeres de la tienda de la ELCA (pendientes, bolsas de mano, artículos Just Love)

Welcome to our online shop 🛍️ <h1 fr-original-style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin: 0px; padding: 0px 0px 15px; border: 0px; outline: 0px; font-size: 32px; text-size-adjust: 100%; vertical-align: baseline; background: rgb(255, 255, 255); color: rgb(48, 53, 54); line-height: 1.3em; font-weight: bold; font-family: din-2014-narrow, sans-serif; font-style: normal; text-transform: none; text-decoration: none; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal;" id="isPasted" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin: 0px; padding: 0px 0px 15px; border: 0px; outline: 0px; font-size: 32px; text-size-adjust: 100%; vertical-align: baseline; background: rgb(255, 255, 255); color: rgb(48, 53, 54); line-height: 1.3em; font-weight: bold; font-family: din-2014-narrow, sans-serif; font-style: normal; text-transform: none; text-decoration: none; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal;">Honor a special woman in your life: Give the gift of Women of the ELCA merchandise!</h1>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. Did you know? We fundraise with Zeffy.com to ensure 100% of your purchase goes to our mission! &nbsp;PLEASE NOTE THAT THE ADDITIONAL DONATION TO ZEFFY IS NOT NECESSARY FOR YOUR PURCHASE. &nbsp;THAT DONATION GOES TO ZEFFY AND NOT TO WOMEN OF THE ELCA. &nbsp; If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Elizabeth McBride elizabeth.mcbride@elca.orgEva Yeo eva.yeo@elca.org

Welcome to our online shop 🛍️ <p style="font-weight:bold;box-sizing:inherit;-webkit-font-smoothing:antialiased;margin:0px;padding:0px 0px 15px;border:0px;outline:0px;text-size-adjust:100%;vertical-align:baseline;line-height:1.3em;font-weight:bold;font-style:normal;text-transform:none;text-decoration:none;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;max-width:100%">Honor a special woman in your life: Give the gift of Women of the ELCA merchandise!

EN