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Marc Beaudoin, journaliste à la TVC de La Matapédia participera à l'événement Chaussez vos Talons le 19 juin 2022 Et c'est vous de décider comment il sera vêtu pour l'occasion! Lorsque le palier du 250$ de don sera atteint, Marc fera le parcours en talons hauts Au palier de 500$, Marc portera une robe en plus des talons hauts! Au palier de 750$, Une perruque s'ajoute au costume de Marc! Au palier de 1000$, la totale! Marc sera maintenant Marthe avec talons hauts, robe, perruque et maquillage! Et si par grand bonheur nous dépassons le cap du 1500$ de don, Marc fera la course en talons hauts vêtu du costume de Monsieur Bonheur!

Bonjour Prénom Nom, Merci du fond du coeur. Ce don va nous aider significativement la Fondation Action-Santé de La Matapédia.  Chaque dollar investi sera investi dans l'achat d'un côlonoscope pédiatrique (60 000$)  Venez nous voir à l'Église d'Amqui le dimanche 19 juin à compter de 13h00, pour le début de la marche! Merci du fond du cœur pour votre don!

Défi du Journaliste Chaussez vos talons 2022

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TVC de La Matapédia

### Context Profile for TVC de La Matapédia

1. **Organization Mission & Cause**:
   - **Mission**: TVC de La Matapédia aims to inform, entertain, and reflect the richness of the local community through media initiatives. They focus on supporting local culture and sports, enhancing community engagement, and providing a platform for local voices.
   - **Cause**: The organization emphasizes the importance of local media in fostering community spirit and cultural identity, particularly through sports and cultural activities.

2. **Type of Activities**:
   - **Events**: The organization hosts various community events, including lotteries like the "Loto Coup de Pouce," which aims to support local businesses and provide financial relief to community members.
   - **Fundraising Campaigns**: The "Loto Coup de Pouce" is a key fundraising initiative that involves selling lottery tickets for local gift certificates, promoting local commerce while raising funds for the organization.
   - **Community Programs**: TVC de La Matapédia engages in programs that promote local culture and sports, although specific details on ongoing programs were not extensively detailed on the website.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inspiring**, and **supportive**. It uses inclusive language that encourages community participation and highlights the positive impact of their initiatives. The use of emojis in communications adds a casual and approachable feel, making the content more engaging.

4. **Emoji Usage**:
   - Yes, the organization uses emojis frequently in their communications. Common emojis include:
     - 🎉 (celebration)
     - 🎯 (goal-oriented)
     - 💡 (idea or suggestion)
     - 🎟️ (lottery ticket)
     - ❤️ (love/support)
   - Emojis are used to enhance the emotional appeal of the messages and to create a sense of excitement around events and initiatives.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization operates with a focus on local community engagement, as indicated by their initiatives and campaigns.
   - **Impact Metrics**: While specific metrics were not detailed, the impact is inferred through community support and participation in events like the Loto Coup de Pouce.
   - **Volunteer Info**: The organization likely relies on volunteers, especially for events like the lottery, but specific volunteer information was not provided on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and inclusive tone that resonates with the local community. Incorporate emojis where appropriate to enhance engagement.
   - **Content Structure**: Begin with a warm greeting, followed by clear and concise information about initiatives or events. Use bullet points for clarity when listing benefits or details.
   - **Call to Action**: Encourage participation and support for local initiatives, emphasizing the community impact of contributions.
   - **Language**: Use simple, accessible language that reflects the community's culture and values. Avoid jargon to ensure clarity.

This context profile will guide future content creation for TVC de La Matapédia, ensuring that it aligns with their mission, engages their audience, and reflects their community-oriented values.