Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom , Au nom de toute l&rsquo;&eacute;quipe de l&rsquo;Institut du cancer de Montr&eacute;al, je tiens &agrave; vous remercier sinc&egrave;rement pour votre g&eacute;n&eacute;rosit&eacute; envers la cause de la recherche en canc&eacute;rologie. Votre soutien est bien plus qu&rsquo;un geste : c&rsquo;est une contribution directe &agrave; l&rsquo;espoir. Gr&acirc;ce &agrave; des personnes comme vous, nous pouvons financer des projets de recherche innovants, soutenir la rel&egrave;ve scientifique et acc&eacute;l&eacute;rer le d&eacute;veloppement de traitements plus efficaces pour les patients d&rsquo;aujourd&rsquo;hui et de demain. Chaque don, chaque action, chaque appui compte. Ensemble, nous faisons progresser la science et rapprochons un peu plus chaque jour un avenir sans cancer. Avec toute notre reconnaissance, Naomi Huck-AnanouPr&eacute;sidente Directrice G&eacute;n&eacute;rale

Soutenez Guila Delouya

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Institut du cancer de Montréal

### Context Profile for Institut du cancer de Montréal

1. **Organization Mission & Cause**:
   - The Institut du cancer de Montréal (ICM) is dedicated to advancing cancer research and treatment, particularly in the field of thoracic oncology. Their mission is to foster innovation in cancer research, improve patient outcomes, and promote solidarity among patients, families, and the community. They aim to support groundbreaking research initiatives and provide training for medical professionals in oncology.

2. **Type of Activities**:
   - **Fundraising Events**: The ICM organizes various fundraising events, including the "DÉFI Respire," an annual run that raises funds for thoracic oncology research. This event has been running since 2010 and has successfully raised over $771,000 to support research projects.
   - **Community Programs**: They engage the community through awareness campaigns and educational initiatives about cancer prevention and treatment.
   - **Research Support**: The organization supports numerous research projects and promotes international collaboration in the field of oncology.

3. **Tone of Voice**:
   - The tone of the ICM's communications is **inspiring**, **friendly**, and **professional**. They use an encouraging and supportive language to engage their audience, emphasizing community involvement and the importance of research in improving cancer treatment outcomes.

4. **Emoji Usage**:
   - The ICM does not prominently use emojis in their communications. Their content tends to be more formal and professional, focusing on clear and informative messaging without the casualness that emojis may convey.

5. **Key Facts**:
   - **Founded**: The ICM has been operational since at least 2010, when the DÉFI Respire was launched.
   - **Impact Metrics**: Over $771,000 raised for thoracic oncology research, supporting multiple research projects and training for medical professionals.
   - **Volunteer Opportunities**: The ICM likely encourages community involvement through volunteering, especially during events like the DÉFI Respire, although specific volunteer information was not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise, and informative language. Avoid overly technical jargon unless necessary, and always provide explanations for complex terms.
   - **Engagement**: Encourage community participation and emphasize the impact of donations and involvement. Use calls to action that invite readers to join events or support research.
   - **Personalization**: When addressing donors or participants, personalize communications where possible (e.g., using their names).
   - **Professionalism**: Maintain a professional tone while being approachable and supportive, reflecting the organization’s commitment to its cause and community.

This context profile serves as a foundational guide for AI assistants to create tailored content that aligns with the Institut du cancer de Montréal's mission, activities, and communication style.

Institut du cancer de Montréal

Soutenez Guila Delouya

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