Fondation de l'Institut de Cardiologie de Montréal

### Context Profile for Fondation de l'Institut de Cardiologie de Montréal

#### 1. Organization Mission & Cause
The Fondation de l'Institut de Cardiologie de Montréal (ICM Foundation) is dedicated to supporting the Institut de Cardiologie de Montréal in its mission to advance cardiovascular health. Their primary goal is to fund research, education, and innovative treatments for heart diseases, ultimately aiming to save lives and improve the quality of life for patients affected by cardiovascular conditions. The foundation emphasizes the importance of community involvement and awareness in combating heart disease.

#### 2. Type of Activities
- **Fundraising Events**: The foundation organizes various fundraising events, such as the "Tournoi des cœurs," an annual softball tournament that encourages participation from employees and the community to raise funds for cardiovascular health initiatives.
- **Community Programs**: They engage in community outreach to raise awareness about heart health and promote preventive measures against cardiovascular diseases.
- **Research Funding**: The foundation allocates funds to support research projects and clinical trials aimed at improving treatment and understanding of heart diseases.

#### 3. Tone of Voice
The tone of voice used by the foundation is friendly, inspiring, and community-oriented. Communications are designed to motivate and engage the audience, often using inclusive language that invites participation and support. The use of emojis in their messaging adds a casual and approachable touch, making the content feel more relatable and warm.

#### 4. Emoji Usage
The organization frequently uses emojis in their communications, particularly in event promotions and thank-you messages. Common emojis include:
- ❤️ (heart) to symbolize love and care for heart health.
- 🥎 (softball) to represent their sporting events.
- 📅 (calendar) for event dates.
- 📍 (location pin) for event locations.
- 🙏 (hands in prayer) to express gratitude.

Emojis are used strategically to enhance emotional engagement and make the content visually appealing.

#### 5. Key Facts
- **Founding Information**: The foundation was established to support the Institut de Cardiologie de Montréal, which has a long-standing reputation in cardiovascular research and treatment.
- **Scale**: The foundation has organized a variety of events and campaigns, with a total of 108 forms and 2 email campaigns recorded.
- **Impact Metrics**: While specific metrics are not detailed on the website, the foundation's activities focus on funding research and community programs that directly impact cardiovascular health outcomes.
- **Volunteer Information**: The foundation encourages community involvement and likely has volunteer opportunities, especially during events like the "Tournoi des cœurs."

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone, incorporating inclusive language that invites participation.
- **Structure**: Keep content clear and concise, using short paragraphs and bullet points where appropriate for readability.
- **Emojis**: Integrate relevant emojis to enhance emotional connection and visual appeal, especially in social media and event promotions.
- **Call to Action**: Always include a strong call to action, encouraging donations, participation in events, or sharing information about heart health.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the foundation's mission, values, and communication style.

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Tuque noire ou rouge : 15 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021782/p6en8chwlpyrercx5c4e.jpg" style="width:300px" /> Tasse rouge : 15 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021892/q8c4skyhtahubhxyyvoq.jpg" style="width:300px" /> Bouteille rouge :  20 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021931/jzzclpcospezy6uhum7m.jpg" style="width:246px" /> Cœur antistress : 5 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651022799/o1ecivxw4o2olwplt7i9.jpg" style="width:145px" />

Bonjour Prénom Nom, Merci du fond du cœur pour votre achat.  Bien à vous.La Fondation de l'Institut de Cardiologie de Montréal

Tuque noire ou rouge : 15 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021782/p6en8chwlpyrercx5c4e.jpg" style="width:300px;max-width:100%" /> Tasse rouge : 15 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021892/q8c4skyhtahubhxyyvoq.jpg" style="width:300px;max-width:100%" /> Bouteille rouge :  20 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651021931/jzzclpcospezy6uhum7m.jpg" style="width:246px;max-width:100%" /> Cœur antistress : 5 $<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1651022799/o1ecivxw4o2olwplt7i9.jpg" style="width:145px;max-width:100%" />

Fondation de l'Institut de Cardiologie de Montréal

Boutique d’objets promotionnels

Tuque rouge

15 $

Tuque noire

15 $

Tasse rouge

15 $

Bouteille rouge

20 $

Coeur antistress

5 $