Association Rimouski Ville Cyclable

### Context Profile for Association Rimouski Ville Cyclable

#### 1. Organization Mission & Cause
**Mission:** The Association Rimouski Ville Cyclable aims to promote cycling as a sustainable mode of transportation and to enhance the cycling experience in Rimouski. Their mission revolves around creating a bike-friendly city that encourages active transportation, community engagement, and environmental sustainability.

**Cause:** The organization focuses on fostering a culture of cycling among residents, particularly children, by providing educational programs and safe spaces for cycling. They believe in the benefits of cycling for health, the environment, and community connectivity.

#### 2. Type of Activities
- **Events:** The organization hosts various cycling events, including the "Cyclomini" program, which introduces children aged 2 to 8 to cycling in a fun and safe environment. Events are designed to be engaging and educational, often incorporating music and community interaction.
- **Fundraising Campaigns:** They run campaigns to support their initiatives, such as the "Cyclomini du Festi Jazz de Rimouski," which combines cycling with local cultural events.
- **Community Programs:** The organization offers programs that teach cycling safety and skills, aiming to instill confidence in young cyclists and promote active transportation within the community.

#### 3. Tone of Voice
The tone of voice used by the Association Rimouski Ville Cyclable is:
- **Friendly and Inviting:** The language is approachable and encourages participation, especially among families and children.
- **Inspirational:** The content often highlights the joy and benefits of cycling, aiming to inspire community members to embrace cycling as a lifestyle.
- **Informative:** They provide clear information about events and programs, ensuring that participants understand what to expect.

#### 4. Emoji Usage
The organization frequently uses emojis in their communications to enhance engagement and convey emotions. Commonly used emojis include:
- 🎶 (music notes) to represent events with musical elements.
- 🚲 (bicycle) to emphasize cycling activities.
- 👧🧒 (children) to highlight programs aimed at young participants.
- 🌈 (rainbow) and 💖 (heart) to express positivity and joy.
- Emojis are used liberally in event descriptions and promotional materials, contributing to a playful and engaging tone.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is focused on enhancing cycling culture in Rimouski.
- **Scale:** The organization has conducted at least 5 forms and 4 email campaigns, indicating active engagement with the community.
- **Impact Metrics:** While specific metrics were not detailed, the focus on children's programs suggests a commitment to fostering a new generation of cyclists.
- **Volunteer Info:** Information regarding volunteer opportunities was not explicitly mentioned, but community involvement appears to be a key aspect of their initiatives.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inviting tone, using simple and clear language that is accessible to all ages.
- **Engagement:** Use emojis to enhance communication, especially in event promotions and community outreach.
- **Clarity:** Ensure that information about events and programs is straightforward, highlighting key details such as age appropriateness, safety measures, and what to bring.
- **Inspiration:** Incorporate uplifting language that encourages participation and emphasizes the benefits of cycling for health and community.

This context profile serves as a guide for creating personalized and relevant content for the Association Rimouski Ville Cyclable, ensuring alignment with their mission and communication style.

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Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom , Au nom de toute l'équipe de Association Rimouski Ville Cyclable, je tiens à vous remercier d'être devenu membre de notre cause. En tant que membre, vous faites désormais partie d'une communauté dévouée de personnes passionnées par notre cause. Nous nous réjouissons de vous tenir au courant de nos progrès et de vous faire participer à nos activités et événements à venir. Votre implication et votre engagement sont inestimables pour nous, et nous sommes ravis de vous compter parmi nous. Nous vous remercions encore une fois de votre adhésion et de votre foi en notre mission. DAVID LE ROIdavid@rimouskivillecyclable.org

Association Rimouski Ville Cyclable

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