Diagonale

### Context Profile for Diagonale

1. **Organization Mission & Cause**:
   - **Mission**: Diagonale is dedicated to promoting contemporary art and supporting artists by providing a platform for exhibitions, sales, and cultural events. Their mission emphasizes accessibility to art and fostering a community around artistic expression.
   - **Cause**: The organization aims to enhance the appreciation of contemporary art within the community, encouraging both the purchase of art and engagement with artists.

2. **Type of Activities**:
   - **Events**: Diagonale organizes various events, including art exhibitions, VIP previews, and fundraising campaigns such as "Achète de l'art" (Buy Art).
   - **Fundraising Campaigns**: The annual fundraising campaign "Achète de l'art" is a key initiative that includes events like the VIP event for early access to art pieces.
   - **Community Programs**: They engage the community through educational programs and workshops related to contemporary art.

3. **Tone of Voice**:
   - The tone of voice on the website is **friendly, inviting, and professional**. It aims to inspire enthusiasm for art while maintaining a level of professionalism that reflects the seriousness of their mission.
   - The language is accessible, making art feel approachable to a wider audience.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear and engaging language without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not mentioned on the website, but the organization appears to have a well-established presence in the contemporary art scene.
   - **Scale**: Diagonale has conducted 77 total forms and 25 total email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the success of their fundraising campaigns and community events suggests a positive impact on local artists and art appreciation.
   - **Volunteer Info**: There is no specific information about volunteer opportunities on the website; however, community involvement is implied through their events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, engaging, and professional language that reflects the organization's mission to promote art. Avoid overly complex jargon to maintain accessibility.
   - **Structure**: Content should be organized logically, with headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Encourage participation in events and support for fundraising campaigns with a friendly and inviting tone.
   - **Personalization**: Incorporate personalized elements in communications, such as addressing recipients by name, as seen in the thank-you email content.

This context profile serves as a foundation for generating tailored content that aligns with Diagonale's mission, activities, and communication style.

Dessin mural au graphite / Dimensions variables / Édition de 5 + 1 épreuve d'artiste, certificat signé et numéroté

Steve Giasson, sans titre (hommage à Dreyer), 2022

Graphite drawing on wall / Variable size / Edition of 5 + 1 artist's proof, signed and numbered certificate

A harpy graffito reproducing the one seen in Carl Theodor Dreyer's film "The Passion of Joan of Arc".  Harpies are the Greco-Roman divinities of devastation and divine vengeance. To the best of Steve Giasson's knowledge, the appearance of this drawing in the pared-down setting of Dreyer's film has never been commented on. Yet it seems to establish an anachronistic parallel between the "maid of Orleans" and the harpies. In the artist's eyes, it also seems appropriate for our times.  This drawing, replicated as accurately as possible on a wall at Diagonale, will be reproduced again on a wall designated by a collector who acquires it. Courtesy of Laroche-Joncas gallery, Montreal

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, DIAGONALE would like to thank you from the bottom of its heart for your contribution to ACHÈTE DE L'ART/BUY ART 2023. This annual fundraiser allows DIAGONALE, a non-profit organization, to carry out its development projects and its mission to support emerging and established artists and curators. Each year, artists contribute to the centre's development by donating part of the proceeds from the sale of their work. Don't forget to contact us to make an appointment to pick up your artwork. You can contact us at administration@artdiagonale.org.   Many thanks! From the DIAGONALE team and Board of Directors

A harpy graffito reproducing the one seen in Carl Theodor Dreyer's film "The Passion of Joan of Arc".  Harpies are the Greco-Roman divinities of devastation and divine vengeance. To the best of Steve Giasson's knowledge, the appearance of this drawing in the pared-down setting of Dreyer's film has never been commented on. Yet it seems to establish an anachronistic parallel between the "maid of Orleans" and the harpies. In the artist's eyes, it also seems appropriate for our times.  This drawing, replicated as accurately as possible on a wall at Diagonale, will be reproduced again on a wall designated by a collector who acquires it. Courtesy of Laroche-Joncas gallery, Montreal

ACHÈTE DE L'ART/BUY ART 2023 - Steve Giasson

Un graffito d’une harpie en reproduisant un autre visible dans le film « La Passion de Jeanne d’Arc » de Carl Theodor Dreyer. Les harpies sont des divinités gréco-romaines de la dévastation et de la vengeance divine. L'apparition de ce dessin dans le décor dépouillé du film de Dreyer n'a, à la connaissance de Steve Giasson, jamais été commentée. Il semble pourtant établir un parallèle anachronique entre la « Pucelle d'Orléans » et les harpies. Aux yeux de l'artiste, il paraît aussi convenir à notre époque.  Ce dessin, répliqué le plus précisément possible sur un mur du centre Diagonale, pourra être reproduit à nouveau sur un mur désigné par un·e collectionneur·euse qui en fera l’acquisition. Courtoisie de la galerie Laroche-Joncas, Montréal.

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, DIAGONALE aimerait vous remercier du fond du coeur pour votre contribution à ACHÈTE DE L'ART/BUY ART 2023. Cette levée de fonds annuelle permet à DIAGONALE, organisme à but non lucratif, de mener à bien ses projets de développement et ses missions de soutien aux artistes et commissaires, émergents et confirmés. À cette occasion, chaque année, des artistes contribuent à l’essor du centre en faisant don d’une partie du montant de la vente de leur œuvre. N'oubliez pas de communiquer avec nous pour prendre un rendez-vous pour récupérer votre œuvre. Vous pouvez nous écrire à administration@artdiagonale.org.   Un gros merci! L'équipe DIAGONALE et son conseil d'administration

Un graffito d’une harpie en reproduisant un autre visible dans le film « La Passion de Jeanne d’Arc » de Carl Theodor Dreyer. Les harpies sont des divinités gréco-romaines de la dévastation et de la vengeance divine. L'apparition de ce dessin dans le décor dépouillé du film de Dreyer n'a, à la connaissance de Steve Giasson, jamais été commentée. Il semble pourtant établir un parallèle anachronique entre la « Pucelle d'Orléans » et les harpies. Aux yeux de l'artiste, il paraît aussi convenir à notre époque.  Ce dessin, répliqué le plus précisément possible sur un mur du centre Diagonale, pourra être reproduit à nouveau sur un mur désigné par un·e collectionneur·euse qui en fera l’acquisition. Courtoisie de la galerie Laroche-Joncas, Montréal.

EN

Diagonale

ACHÈTE DE L'ART/BUY ART 2023 - Steve Giasson

Steve Giasson, sans titre (hommage à Dreyer), 2022

1 000 $

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