CLUB DE COURSES D’ORIENTATION ET D’AVENTURE RIKICO

### Context Profile for Club de Courses d’Orientation et d’Aventure Rikico

#### 1. Organization Mission & Cause
**Mission:** The Club de Courses d’Orientation et d’Aventure Rikico is dedicated to promoting outdoor adventure sports, particularly orienteering and adventure racing. Their mission emphasizes fostering a love for nature and physical activity, while also building a community around these sports. They aim to provide memorable experiences for participants and volunteers alike.

**Cause:** The organization focuses on engaging individuals in outdoor activities that enhance physical fitness, teamwork, and environmental appreciation. They strive to create inclusive opportunities for people of all ages and skill levels to participate in adventure sports.

#### 2. Type of Activities
- **Events:** The organization hosts various adventure races and orienteering events, such as the "course d'aventure St-Laurent."
- **Fundraising Campaigns:** They run campaigns to support their volunteers, offering incentives like branded merchandise (e.g., Metatuq hats) for donations.
- **Community Programs:** They encourage community involvement through volunteer opportunities and outreach programs aimed at increasing participation in adventure sports.

#### 3. Tone of Voice
- **Friendly and Inviting:** The language used on the website and in communications is warm and welcoming, aiming to create a sense of community.
- **Inspiring:** The tone encourages participation and highlights the joy and benefits of outdoor activities.
- **Casual yet Professional:** While maintaining professionalism, the communication style is approachable, making it easy for potential volunteers and participants to engage with the organization.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in fundraising campaigns. For example, they use a blue heart (💙) and sparkles (✨) to convey warmth and excitement.
- **Frequency:** Emojis are used selectively, mainly in promotional materials and social media posts, to enhance emotional engagement without overwhelming the text.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization appears to have a strong local presence.
- **Scale:** The organization has a total of 12 forms and has conducted 6 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific impact metrics were not detailed, the emphasis on volunteer contributions and community involvement suggests a focus on building a supportive network.
- **Volunteer Info:** Volunteers are central to their events, and the organization actively recruits them through campaigns and surveys to gauge interests and availability.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inviting tone, using casual language that resonates with a broad audience.
- **Engagement:** Use direct address (e.g., "Hello [Name]") to personalize communications and foster a connection with the reader.
- **Clarity:** Ensure that information is presented clearly, with a focus on actionable steps (e.g., how to volunteer or donate).
- **Visual Elements:** Incorporate emojis sparingly to enhance emotional appeal, especially in fundraising and community engagement messages.

This context profile serves as a foundational guide for creating personalized and effective content for the Club de Courses d’Orientation et d’Aventure Rikico, ensuring alignment with their mission, tone, and community-focused initiatives.

220$ + les taxes provinciales et fédérales.

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Team registration

La Course d'Aventure St-Laurent se déroulera le 18 Mai 2025 dans les environs de Rimouski (QC). Les équipes traverseront environ 20 km à la course à pied ou en kayak, sur un parcours non balisé, en s’orientant avec cartes et boussole. Cette épreuve s’adresse aux personnes qui souhaitent découvrir le sport ou aux athlètes désirant un défi d’une durée plus courte. Ainsi, plusieurs points de contrôle seront optionnels afin que chaque équipe puisse choisir un niveau de difficulté correspondant à ses objectifs. Le parcours demeurera secret jusqu’à la journée avant la course. Équipe de 2 - hommes, femmes, ou mixte. Le nombre d'équipes sera limité à 24. Le coût par équipe est de 220$ + taxes. Ce coût inclut notamment: le transport de vos bacs et du kayak (si requis), la location d’un kayak, la conception du parcours et des cartes et le repas d’après-course. Notez que le kayak est fournit avec votre inscription et le modèle sera le suivant: <a href="https://www.rtmkayaks.com/optimo-evo-confort/" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">https://www.rtmkayaks.com/optimo-evo-confort/</a> Consultez notre site web pour plus de détails: <a href="https://rikico.ca/raid_stlaurent5h_2025/" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">https://rikico.ca/raid_stlaurent5h_2025/</a>

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Merci pour votre inscription! Nous communiquerons avec vous par courriel pour la suite. Entre temps, suivez nous sur Facebook: https://www.facebook.com/RIKICO.Aventure et visitez notre site web: https://rikico.ca/  Andréanne Beardsell et André Cyr, codirection de la courseriki.orientation@gmail.com

La Course d'Aventure St-Laurent se déroulera le 18 Mai 2025 dans les environs de Rimouski (QC). Les équipes traverseront environ 20 km à la course à pied ou en kayak, sur un parcours non balisé, en s’orientant avec cartes et boussole. Cette épreuve s’adresse aux personnes qui souhaitent découvrir le sport ou aux athlètes désirant un défi d’une durée plus courte. Ainsi, plusieurs points de contrôle seront optionnels afin que chaque équipe puisse choisir un niveau de difficulté correspondant à ses objectifs. Le parcours demeurera secret jusqu’à la journée avant la course. Équipe de 2 - hommes, femmes, ou mixte. Le nombre d'équipes sera limité à 24. Le coût par équipe est de 220$ + taxes. Ce coût inclut notamment: le transport de vos bacs et du kayak (si requis), la location d’un kayak, la conception du parcours et des cartes et le repas d’après-course. Notez que le kayak est fournit avec votre inscription et le modèle sera le suivant: <a href="https://www.rtmkayaks.com/optimo-evo-confort/">https://www.rtmkayaks.com/optimo-evo-confort/</a> Consultez notre site web pour plus de détails: <a href="https://rikico.ca/raid_stlaurent5h_2025/">https://rikico.ca/raid_stlaurent5h_2025/</a>

Inscription Course d'Aventure St-Laurent 2025 - 5h 🏃‍♀️🧭🚣🏽‍♂️

<div style="width:100%;box-sizing:inherit">The St-Lawrence Adventure Race will take place on May 18, 2025, around Rimouski (QC). Teams will cover approximately 20 km on foot or by kayak on an unmarked course, navigating with maps and a compass. This event is for those looking to discover the sport or for athletes seeking a shorter-duration challenge. Several checkpoints will be optional so that each team can select a difficulty level that matches their goals. The course will remain secret until the day before the race.Teams of 2 – men, women, or mixed.The number of teams will be limited to 24. The cost per team is $220 + taxes. This fee includes, among other things: transport for your gear bins and kayak (if required), kayak rental, course design and maps, and a post-race meal.Note that the kayak is provided with your registration, and the model will be as follows: <a href="https://www.rtmkayaks.com/optimo-evo-confort/" rel="noopener" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_new">https://www.rtmkayaks.com/optimo-evo-confort/</a>Visit our website for more details: <a href="https://rikico.ca/raid_stlaurent5h_2025/" rel="noopener" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_new">https://rikico.ca/raid_stlaurent5h_2025/</a></div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom  <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom , Thank you for registering!We will contact you by email with further details.In the meantime, follow us on Facebook: https://www.facebook.com/RIKICO.Aventureand visit our website: <a href="https://rikico.ca/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://rikico.ca/</a> Andréanne Beardsell and André Cyr, Race Co-Directorsriki.orientation@gmail.com

<div>The St-Lawrence Adventure Race will take place on May 18, 2025, around Rimouski (QC). Teams will cover approximately 20 km on foot or by kayak on an unmarked course, navigating with maps and a compass. This event is for those looking to discover the sport or for athletes seeking a shorter-duration challenge. Several checkpoints will be optional so that each team can select a difficulty level that matches their goals. The course will remain secret until the day before the race.Teams of 2 – men, women, or mixed.The number of teams will be limited to 24. The cost per team is $220 + taxes. This fee includes, among other things: transport for your gear bins and kayak (if required), kayak rental, course design and maps, and a post-race meal.Note that the kayak is provided with your registration, and the model will be as follows: <a href="https://www.rtmkayaks.com/optimo-evo-confort/" target="_new">https://www.rtmkayaks.com/optimo-evo-confort/</a>Visit our website for more details: <a href="https://rikico.ca/raid_stlaurent5h_2025/" target="_new">https://rikico.ca/raid_stlaurent5h_2025/</a></div>

EN

CLUB DE COURSES D’ORIENTATION ET D’AVENTURE RIKICO

Inscription Course d'Aventure St-Laurent 2025 - 5h 🏃‍♀️🧭🚣🏽‍♂️

Rimouski

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Inscription d'une équipe

252,95 $