Diagonale

### Context Profile for Diagonale

1. **Organization Mission & Cause**:
   - **Mission**: Diagonale is dedicated to promoting contemporary art and supporting artists by providing a platform for exhibitions, sales, and cultural events. Their mission emphasizes accessibility to art and fostering a community around artistic expression.
   - **Cause**: The organization aims to enhance the appreciation of contemporary art within the community, encouraging both the purchase of art and engagement with artists.

2. **Type of Activities**:
   - **Events**: Diagonale organizes various events, including art exhibitions, VIP previews, and fundraising campaigns such as "Achète de l'art" (Buy Art).
   - **Fundraising Campaigns**: The annual fundraising campaign "Achète de l'art" is a key initiative that includes events like the VIP event for early access to art pieces.
   - **Community Programs**: They engage the community through educational programs and workshops related to contemporary art.

3. **Tone of Voice**:
   - The tone of voice on the website is **friendly, inviting, and professional**. It aims to inspire enthusiasm for art while maintaining a level of professionalism that reflects the seriousness of their mission.
   - The language is accessible, making art feel approachable to a wider audience.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear and engaging language without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not mentioned on the website, but the organization appears to have a well-established presence in the contemporary art scene.
   - **Scale**: Diagonale has conducted 77 total forms and 25 total email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the success of their fundraising campaigns and community events suggests a positive impact on local artists and art appreciation.
   - **Volunteer Info**: There is no specific information about volunteer opportunities on the website; however, community involvement is implied through their events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, engaging, and professional language that reflects the organization's mission to promote art. Avoid overly complex jargon to maintain accessibility.
   - **Structure**: Content should be organized logically, with headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Encourage participation in events and support for fundraising campaigns with a friendly and inviting tone.
   - **Personalization**: Incorporate personalized elements in communications, such as addressing recipients by name, as seen in the thank-you email content.

This context profile serves as a foundation for generating tailored content that aligns with Diagonale's mission, activities, and communication style.

Blue clay tests, recycled studio clay and terracotta mixed with black cobalt(II) oxide / Approx. 8 ½”x 6 ½”

Leisure, Blue Clay and a Woman on the Beach, Test Slab 2, 2023

Tests d'argile bleue, argile d'atelier recyclée et terre cuite mélangée à de l'oxyde de cobalt(II) noir / 21,7 cm x 16,5 cm

Blue Clay and a Woman on the Beach est une série de pièces d'argile à peine formées qui ont été passées dans une presse à argile, permettant à la pression de mélanger et d’altérer les œuvres. Le titre renvoie à une histoire que le duo a entendu sur la céramiste montréalaise Eileen Reid : « Alors que Reid se trouvait sur une plage du lac Beaven avec une amie et leurs enfants, elles ont commencé à former des objets avec le sable dont elles avaient remarqué la plasticité. Durant nos recherches et en atelier, nous recherchons ce genre de moments, des moments d'attention accrue qui nous surprennent, où l'observation conduit à de nouvelles formes. Pour Eileen Reid, cette première pression d'argile brute a marqué le début d'une série d'expériences qui l'ont amenée à partager ses compétences avec d'autres femmes et à étendre son amour de l'argile au public en tant que membre fondatrice du Centre d'arts visuels de Westmount. »

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, DIAGONALE aimerait vous remercier du fond du coeur pour votre contribution à ACHÈTE DE L'ART/BUY ART 2023. Cette levée de fonds annuelle permet à DIAGONALE, organisme à but non lucratif, de mener à bien ses projets de développement et ses missions de soutien aux artistes et commissaires, émergents et confirmés. À cette occasion, chaque année, des artistes contribuent à l’essor du centre en faisant don d’une partie du montant de la vente de leur œuvre. N'oubliez pas de communiquer avec nous pour prendre un rendez-vous pour récupérer votre œuvre. Vous pouvez nous écrire à administration@artdiagonale.org.   Un gros merci! L'équipe DIAGONALE et son conseil d'administration

Blue Clay and a Woman on the Beach est une série de pièces d'argile à peine formées qui ont été passées dans une presse à argile, permettant à la pression de mélanger et d’altérer les œuvres. Le titre renvoie à une histoire que le duo a entendu sur la céramiste montréalaise Eileen Reid : « Alors que Reid se trouvait sur une plage du lac Beaven avec une amie et leurs enfants, elles ont commencé à former des objets avec le sable dont elles avaient remarqué la plasticité. Durant nos recherches et en atelier, nous recherchons ce genre de moments, des moments d'attention accrue qui nous surprennent, où l'observation conduit à de nouvelles formes. Pour Eileen Reid, cette première pression d'argile brute a marqué le début d'une série d'expériences qui l'ont amenée à partager ses compétences avec d'autres femmes et à étendre son amour de l'argile au public en tant que membre fondatrice du Centre d'arts visuels de Westmount. »

ACHÈTE DE L'ART/BUY ART 2023 - Leisure

Blue Clay and a Woman on the Beach is a series of lightly formed clay pieces that were rolled through a clay press, allowing pressure to combine and disform the works. The title refers to a story the artists learned about Montreal ceramicist Eileen Reid: “While at a beach on Beaven Lake with a friend and their children, Reid noticed the plasticity of the sand, and she and her friend began to form objects. In our research and studio, we pursue these kinds of moments, moments of heightened attention that surprise us, where observation leads to new forms. For Eileen Reid, this first squeeze of wild clay was the beginning of a set of experiments that brought her into a special skill-share relationship with other women and to expand her love of clay to the public as a founding member of the Westmount Visual Arts Centre.”

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, DIAGONALE would like to thank you from the bottom of its heart for your contribution to ACHÈTE DE L'ART/BUY ART 2023. This annual fundraiser allows DIAGONALE, a non-profit organization, to carry out its development projects and its mission to support emerging and established artists and curators. Each year, artists contribute to the centre's development by donating part of the proceeds from the sale of their work. Don't forget to contact us to make an appointment to pick up your artwork. You can contact us at administration@artdiagonale.org.   Many thanks! From the DIAGONALE team and Board of Directors

Blue Clay and a Woman on the Beach is a series of lightly formed clay pieces that were rolled through a clay press, allowing pressure to combine and disform the works. The title refers to a story the artists learned about Montreal ceramicist Eileen Reid: “While at a beach on Beaven Lake with a friend and their children, Reid noticed the plasticity of the sand, and she and her friend began to form objects. In our research and studio, we pursue these kinds of moments, moments of heightened attention that surprise us, where observation leads to new forms. For Eileen Reid, this first squeeze of wild clay was the beginning of a set of experiments that brought her into a special skill-share relationship with other women and to expand her love of clay to the public as a founding member of the Westmount Visual Arts Centre.”

EN

Diagonale

ACHÈTE DE L'ART/BUY ART 2023 - Leisure

Leisure, Blue Clay and a Woman on the Beach, Test Slab 2, 2023

450 $

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