Marcher Autrement au Québec

### Context Profile for Marcher Autrement au Québec

#### 1. Organization Mission & Cause
**Mission:** Marcher Autrement au Québec is dedicated to promoting walking as a sustainable and enriching activity. The organization aims to support individuals in their long-distance walking journeys and pilgrimages across Québec, providing resources, guidance, and a sense of community. Their mission emphasizes inclusivity, support, and the importance of walking as a means of personal and social connection.

**Cause:** The organization focuses on enhancing the experience of walkers by offering a centralized platform for information, resources, and community support, thereby fostering a culture of walking in Québec.

#### 2. Type of Activities
- **Membership Program:** The "Devenir MEMBRE 2025" initiative encourages individuals to become members, providing access to exclusive resources, activities, and discounts.
- **Events:** Regularly organized events, including fundraising soirées and community walks, to engage members and the public.
- **Online Resources:** A comprehensive web platform that offers information, references, and support for long-distance walking and pilgrimages.
- **Challenges:** Initiatives like the "DÉFI J’AVANCE" that encourage participation and engagement among walkers.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used is warm and inviting, aiming to create a sense of belonging and community.
- **Inspiring:** The content often encourages individuals to embark on their walking journeys, highlighting the benefits of participation.
- **Informal yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for members to connect with the organization.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and engagement without the use of emojis.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website, but the organization is focused on promoting walking in Québec.
- **Scale:** The organization has a total of 30 forms and has conducted 9 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics are not detailed, the emphasis on community support and resources suggests a focus on positive outcomes for walkers.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities on the website, but community engagement is a core aspect of their activities.

#### 6. Writing Guidelines
- **Personalization:** Use the recipient's name where possible to create a personal connection (as seen in email campaigns).
- **Clarity and Brevity:** Keep messages clear and concise, focusing on the essential information without overwhelming details.
- **Encouraging Language:** Use positive and motivational language to inspire action and participation.
- **Community Focus:** Highlight the sense of community and support that the organization provides, making it clear that members are part of a larger movement.

This context profile serves as a foundational guide for generating personalized and effective content for Marcher Autrement au Québec, ensuring alignment with their mission, tone, and activities.

Inscription à la marche : Non-membre

5$. Membre AMI signifie que vous avez souscrit au forfait annuel de $50 pour être membre officiel de Marcher Autrement au Québec.

Inscription à la marche. Membre AMI.

Gratuit. Membre ALLIÉ signifie que vous avez souscrit au forfait annuel de $100 pour être membre officiel de Marcher Autrement au Québec.

Inscription à la marche. Membre ALLIÉ.

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom, C'est un rendez-vous ! 📭   Gare de Prévost. 1272, rue de la Traverse, Prévost, (Qc) J0R 1T0 ⌚   Le <span contenteditable="false" data-custom-variable="{{date-variable-cb6dfc05-450c-41b8-b7fd-3f604be980b4}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Hâte de vous rencontrer ou de vous revoir ! Michelle Gaudet, son équipe.info@marcherautrement.com514-792-2022

Marcher Autrement au Québec

MARCHE Le p'tit train du Nord

1272 Rue de la Trav.

Inscription à la marche : Non-membre

10 $

Inscription à la marche. Membre AMI.

5 $

Inscription à la marche. Membre ALLIÉ.

Gratuit