Fondation de l'Institut de Cardiologie de Montréal

### Context Profile for Fondation de l'Institut de Cardiologie de Montréal

#### 1. Organization Mission & Cause
The Fondation de l'Institut de Cardiologie de Montréal (ICM Foundation) is dedicated to supporting the Institut de Cardiologie de Montréal in its mission to advance cardiovascular health. Their primary goal is to fund research, education, and innovative treatments for heart diseases, ultimately aiming to save lives and improve the quality of life for patients affected by cardiovascular conditions. The foundation emphasizes the importance of community involvement and awareness in combating heart disease.

#### 2. Type of Activities
- **Fundraising Events**: The foundation organizes various fundraising events, such as the "Tournoi des cœurs," an annual softball tournament that encourages participation from employees and the community to raise funds for cardiovascular health initiatives.
- **Community Programs**: They engage in community outreach to raise awareness about heart health and promote preventive measures against cardiovascular diseases.
- **Research Funding**: The foundation allocates funds to support research projects and clinical trials aimed at improving treatment and understanding of heart diseases.

#### 3. Tone of Voice
The tone of voice used by the foundation is friendly, inspiring, and community-oriented. Communications are designed to motivate and engage the audience, often using inclusive language that invites participation and support. The use of emojis in their messaging adds a casual and approachable touch, making the content feel more relatable and warm.

#### 4. Emoji Usage
The organization frequently uses emojis in their communications, particularly in event promotions and thank-you messages. Common emojis include:
- ❤️ (heart) to symbolize love and care for heart health.
- 🥎 (softball) to represent their sporting events.
- 📅 (calendar) for event dates.
- 📍 (location pin) for event locations.
- 🙏 (hands in prayer) to express gratitude.

Emojis are used strategically to enhance emotional engagement and make the content visually appealing.

#### 5. Key Facts
- **Founding Information**: The foundation was established to support the Institut de Cardiologie de Montréal, which has a long-standing reputation in cardiovascular research and treatment.
- **Scale**: The foundation has organized a variety of events and campaigns, with a total of 108 forms and 2 email campaigns recorded.
- **Impact Metrics**: While specific metrics are not detailed on the website, the foundation's activities focus on funding research and community programs that directly impact cardiovascular health outcomes.
- **Volunteer Information**: The foundation encourages community involvement and likely has volunteer opportunities, especially during events like the "Tournoi des cœurs."

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone, incorporating inclusive language that invites participation.
- **Structure**: Keep content clear and concise, using short paragraphs and bullet points where appropriate for readability.
- **Emojis**: Integrate relevant emojis to enhance emotional connection and visual appeal, especially in social media and event promotions.
- **Call to Action**: Always include a strong call to action, encouraging donations, participation in events, or sharing information about heart health.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the foundation's mission, values, and communication style.

One ticket for the Bal, including a gourmet dinner (starting at 5:30 p.m.).

Single ticket

LXCL:Un billet pour le Bal, incluant souper gastronomique (dès 17 h 30).

Billet individuel

A table for 8 guests at the Bal, including a gourmet dinner (starting at 5:30 p.m.).

Table of 8

LXCL:Une table de 8 convives au Bal, incluant souper gastronomique (dès 17 h 30).

Table de 8 convives

Visibility + 2 tickets for the Bal, including a gourmet dinner (starting at 5:30 p.m.) + 4 extra tickets for the Après-Bal (starting at 8:30 p.m.).

Dedicated Partner

LXCL:Visibilité + 2 billets pour le Bal, incluant souper gastronomique (dès 17 h 30) + 4 billets supplémentaires pour l'Après-Bal (dès 20 h 30).

Partenaire Engagé

Visibility + a table for 8 guests at the Bal, including a gourmet dinner (starting at 5:30 p.m.) + 10 extra tickets for the Après-Bal (starting at 8:30 p.m.).

Sensitive Heart Partner

LXCL:Visibilité + une table de 8 convives au Bal, incluant souper gastronomique (dès 17 h 30) + 10 billets supplémentaires pour l'Après-Bal (dès 20 h 30).

Partenaire Cœur sensible

Major visibility + two tables for 8 at the Bal, including a gourmet dinner (starting at 5:30 p.m.) + 20 extra tickets for the Après-Bal (starting at 8:30 p.m.).

Platinum Partner

LXCL:Visibilité majeure + deux tables de 8 convives au Bal, incluant souper gastronomique (dès 17 h 30) + 20 billets supplémentaires pour l'Après-Bal (dès 20 h 30).

Partenaire Platine

Si vous cochez cette option, une facture vous sera envoyée par courriel sous peu. Vous pourrez la payer par chèque, virement bancaire ou carte de crédit.

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nom, Nous sommes ravis de pouvoir compter sur votre pr&eacute;sence le 10 septembre prochain pour la 26e &eacute;dition du Bal des Grands C&oelig;urs et son Apr&egrave;s-Bal. Notre &eacute;quipe communiquera avec vous sous peu pour finaliser les d&eacute;tails concernant les &eacute;l&eacute;ments suivants :&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">Les inclusions dans le forfait choisi&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">Les billets&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">L&rsquo;horaire de la soir&eacute;e&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">La liste de vos invit&eacute;&middot;e&middot;s&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">Les restrictions alimentaires&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">La facturation (si applicable)&nbsp;</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0);">Les directives relatives &agrave; la visibilit&eacute; associ&eacute;e &agrave; votre partenariat (si applicable)</li></ul>C&#39;est votre g&eacute;n&eacute;rosit&eacute;, votre engagement et votre contribution vitale qui donneront vie &agrave; cette 26e &eacute;dition qui promet d&#39;&ecirc;tre m&eacute;morable. Merci du fond du c&oelig;ur! Pour toute question, veuillez communiquer avec Maude Chayer &agrave; l&#39;adresse&nbsp;maude.chayer@icm-mhi.org&nbsp;ou au 450 822-9995. Isabelle RousseauDirectrice, &eacute;v&eacute;nements et partenariats

<div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">Pour sa 26e édition, le Bal des Grands Cœurs sera de retour au Marché Bonsecours, le jeudi 10 septembre 2026.</div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">Pendant la soirée, vous profiterez d’un souper gastronomique et vivrez des moments riches en émotions. Vous aurez également l’occasion de poursuivre votre soirée dans une ambiance festive en vous joignant à l’Après-Bal.  </div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">Réunissant des personnes au grand cœur qui se mobilisent pour la cause, ce prestigieux événement nous permet de continuer à bâtir la médecine cardiovasculaire de demain pour sauver toujours plus de vies. </div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">Joignez-vous à nous pour une soirée qui promet d’être mémorable. Réservez votre forfait dès maintenant. <p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">Vous souhaitez acheter des billets pour l'Après-Bal seulement? Consultez la <a href="https://www.zeffy.com/fr-CA/ticketing/lapres-bal-des-grands-coeurs--2026" target="_blank">page de l'événement</a>.</div></div><div> </div>

Bal des Grands Cœurs 2026

If you check this option, an invoice will be sent to you by email shortly. You can pay it by check, bank transfer, or credit card.

The 26th edition of the Bal des Grands C&oelig;urs will once again take place at March&eacute; Bonsecours. Circle Thursday, September 10, 2026, in your calendar. During the event, you&rsquo;ll enjoy a gourmet dinner and experience emotionally powerful moments. You&rsquo;ll also be able to keep the celebrations going by joining the lively festivities at the Apr&egrave;s-Bal. &nbsp; This prestigious event brings big-hearted individuals together for the cause. It enables us to continue to lay the groundwork for the cardiovascular medicine of the future and save even more lives.&nbsp; Join us for an evening that promises to be unforgettable. Reserve your package now.&nbsp; Only want to attend the Apr&egrave;s-Bal? Visit the <a fr-original-style="" href="https://www.zeffy.com/en-CA/ticketing/lapres-bal-des-grands-coeurs--2026" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">event&rsquo;s page</a>.

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hello&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom&nbsp;<span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nom,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We are thrilled you will be joining us on September 10th&nbsp;for the 26th edition of the Bal des Grand C&oelig;urs and its Apr&egrave;s-Bal.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Our team will be in touch shortly to confirm the following:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">What&rsquo;s included in the package selected</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">Tickets</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">The schedule for the evening</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">A list of your guests</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">Dietary restrictions</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">Invoicing (if applicable)</li><li fr-original-style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);" style="font-family:Helvetica;box-sizing:inherit;color:rgb(0, 0, 0);">Guidelines pertaining to the visibility associated with your partnership (if applicable)</li></ul><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Your vital generosity, dedication, and contribution will give life to the 26th edition which promises to be a memorable one. Thank you from the bottom of our hearts!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions, please contact Maude Chayer at&nbsp;maude.chayer@icm-mhi.org or at 450 822-9995.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Isabelle Rousseau<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Director, Events and Partnerships&nbsp;

The 26th edition of the Bal des Grands Cœurs will once again take place at Marché Bonsecours. Circle Thursday, September 10, 2026, in your calendar. During the event, you’ll enjoy a gourmet dinner and experience emotionally powerful moments. You’ll also be able to keep the celebrations going by joining the lively festivities at the Après-Bal.   This prestigious event brings big-hearted individuals together for the cause. It enables us to continue to lay the groundwork for the cardiovascular medicine of the future and save even more lives.  Join us for an evening that promises to be unforgettable. Reserve your package now.  Only want to attend the Après-Bal? Visit the <a href="https://www.zeffy.com/en-CA/ticketing/lapres-bal-des-grands-coeurs--2026" target="_blank">event’s page</a>.

EN

Fondation de l'Institut de Cardiologie de Montréal

Bal des Grands Cœurs 2026

350 Rue Saint-Paul E

Billet individuel

2 125 $

Table de 8 convives

17 000 $

Partenaire Engagé

11 000 $

Partenaire Cœur sensible

28 000 $

Partenaire Platine

56 000 $

Ajouter un don pour Fondation de l'Institut de Cardiologie de Montréal