Rugby Club de Montréal

### Context Profile for Rugby Club de Montréal

#### 1. Organization Mission & Cause
**Mission:** Rugby Club de Montréal (RCM) aims to promote rugby as a sport and foster a sense of community among its members. The organization emphasizes inclusivity, teamwork, and the development of players at all levels, from beginners to advanced athletes. Their mission is to create a supportive environment that encourages participation and growth in rugby.

#### 2. Type of Activities
- **Events:** RCM organizes various rugby matches, tournaments (e.g., New York 7s), and social gatherings for players and supporters.
- **Fundraising Campaigns:** The club engages in fundraising activities to support its events and community programs.
- **Community Programs:** RCM focuses on youth development and training programs, promoting rugby in schools and local communities.

#### 3. Tone of Voice
The tone of voice used by RCM is **friendly, casual, and engaging**. The language is inclusive and welcoming, often using colloquial expressions and direct addresses (e.g., "Chers kiffeurs du RCM"). The communications are designed to create a sense of camaraderie and excitement about rugby and club activities.

#### 4. Emoji Usage
RCM frequently uses emojis in their communications to enhance engagement and express enthusiasm. Common emojis include:
- 🪩 (disco ball) for celebratory events
- 🚗 (car) for transportation-related messages
- 🏟️ (stadium) for events and matches
- 🫶🏼 (heart hands) to convey warmth and community spirit
Emojis are used liberally, contributing to the casual and friendly tone of the communications.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website.
- **Scale:** RCM has a total of 15 forms and has conducted 6 email campaigns, indicating an active engagement with its members.
- **Impact Metrics:** While specific metrics were not detailed, the club's focus on community involvement and youth programs suggests a commitment to positive local impact.
- **Volunteer Info:** The website does not explicitly mention volunteer opportunities, but community engagement is implied through events and programs.

#### 6. Writing Guidelines
- **Style:** Maintain a casual and friendly tone. Use direct addresses and inclusive language to foster community.
- **Structure:** Use clear headings and bullet points for easy readability, especially for event details and instructions.
- **Engagement:** Incorporate emojis where appropriate to enhance the emotional connection with the audience.
- **Call to Action:** Encourage participation and engagement with clear, enthusiastic calls to action (e.g., "Join us!", "Don't miss out!").
- **Personalization:** Utilize personalized greetings and content where possible to enhance member engagement.

This context profile serves as a foundational guide for creating tailored content that resonates with the Rugby Club de Montréal's audience and aligns with their mission and values.

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Bonjour <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom , Nous vous remercions de vous être inscrit à notre événement et d'avoir soutenu notre cause. Votre inscription contribue grandement à notre mission. 🚀 Si vous souhaitez contribuer davantage, contactez-nous directement pour devenir bénévole ou parlez de notre cause à vos amis ! Aurélie Fabreadministration@rugbyclubmontreal.com

Rugby Club de Montréal

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