AWE - Action for Women's Empowerment (formerly Artistri Sud)

### Context Profile for AWE - Action for Women's Empowerment

#### 1. Organization Mission & Cause
**Mission:** AWE - Action for Women's Empowerment focuses on empowering women globally through entrepreneurship and education. Their mission is to support women's autonomy and financial independence, particularly in developing countries. They aim to create a sustainable impact by helping women build their skills and knowledge to uplift themselves and their communities.

**Cause:** The organization emphasizes the importance of women's empowerment as a means to achieve social and economic equality. They believe that by investing in women, they can foster community development and create a ripple effect of positive change.

#### 2. Type of Activities
- **Programs:** AWE runs the Impact Extension Program, which provides training and resources to women entrepreneurs, particularly in Malawi.
- **Fundraising Campaigns:** They organize campaigns like "Elevate & Celebrate," which focuses on collective fundraising efforts to support their programs.
- **Community Events:** AWE hosts events such as sports challenges to engage the community and raise awareness about women's empowerment.

#### 3. Tone of Voice
- **Tone:** The tone of AWE's communications is friendly, inspiring, and inclusive. They use uplifting language that encourages participation and support.
- **Language Style:** The content is accessible and engaging, often incorporating calls to action that invite readers to join their mission or support their initiatives.

#### 4. Emoji Usage
- **Usage:** AWE frequently uses emojis in their communications, such as 🌟, 💡, 🎯, and 💜. These emojis are used to emphasize key points, create a friendly atmosphere, and enhance engagement.
- **Frequency:** Emojis appear regularly in campaign materials and emails, contributing to a warm and inviting tone.

#### 5. Key Facts
- **Founding Info:** AWE was formerly known as Artistri Sud, indicating a rebranding that reflects a broader focus on women's empowerment.
- **Scale:** The organization has a total of 72 forms and has conducted 6 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** Specific metrics on the number of women supported or trained are not detailed on the website but are implied through their program descriptions.
- **Volunteer Info:** While specific volunteer information is not provided, the organization likely encourages community involvement through events and campaigns.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inspiring tone, using inclusive language that resonates with a diverse audience.
- **Structure:** Use clear headings and bullet points for easy readability. Incorporate emojis where appropriate to enhance engagement.
- **Calls to Action:** Include strong calls to action that encourage donations, participation in events, or sharing of information.
- **Content Focus:** Highlight stories of impact and testimonials from women who have benefited from AWE's programs to personalize the message and illustrate the organization's effectiveness.

### Conclusion
This context profile provides a comprehensive overview of AWE - Action for Women's Empowerment, focusing on their mission, activities, tone, and communication style. Utilizing this information will help create personalized and effective content that aligns with the organization's values and engages their audience effectively.

12 octobre 2022 (18hr00-20hr00) / October 12, 2022 (6pm-8pm)

Riverside 
5020 rue St-Ambroise, Montréal, QC

Individual ticket / Billet individuel

Billets pour 10 personnes // Tickets for 10 people 
Pour le cocktail "Renouons" // For the cocktail reception, "Reconnecting"
12 octobre 2022 (18hr00-20hr00) / October 12, 2022 (6pm-8pm)

Riverside 
5020 rue St-Ambroise, Montréal, QC

"Table" of 10 tickets // Table de 10 billets

Version française ci-dessous IN-PERSON EVENT: RECONNECTING: EMPOWERING WOMEN IN CHANGING TIMES--TRIP TO 3 CONTINENTSJoin us for our 2022 fundraiser--experience gastronomic delights from 3 continents. Enjoy an evening with others sharing a passion for the promotion and empowerment of women entrepreneurs.Women represent:36.8% of Canadian business owners50% of entrepreneurs in Latin America and the Caribbean20% of South Asian entrepreneurs ABOUT ARTISTRI SUDArtistri Sud supports women’s empowerment around the world through entrepreneurship.  By developing women’s capacity to leverage their existing assets for income-generation, we help women create sustainable livelihoods for themselves.  Greater financial autonomy and the ability to generate their own income empowers them to exert a positive influence in their families and their communities. In partnership with local women artisans and farmers, we evaluate their existing assets and help them identify opportunities to generate increased revenues and improve their standard of living. We design and implement training programs to develop the skills they need to achieve sales and growth goals on a sustainable basis. RENOUONS : LES FEMMES ENTREPRENEURS À L'ORIGINE DU CHANGEMENT - VOYAGE SUR 3 CONTINENTS Rejoignez-nous pour notre collecte de fonds 2022 où vous pourrez goûter aux délices gastronomiques de 3 continents. Profitez d'une soirée avec d'autres personnes partageant une passion pour la promotion et l'autonomisation des femmes entrepreneurs. Les femmes représentent 36,8% des propriétaires d'entreprises au Canada 50 % des entrepreneurs d'Amérique latine et des Caraïbes 20% des entrepreneurs d'Asie du Sud À PROPOS D'ARTISTRI SUD Artistri Sud soutient l'autonomisation des femmes à travers le monde grâce à l'entrepreneuriat.  En développant la capacité des femmes à tirer parti de leurs actifs existants pour générer des revenus, nous les aidons à créer des moyens de subsistance durables pour elles-mêmes.  Une plus grande autonomie financière et la capacité de générer leurs propres revenus leur permettent d'exercer une influence positive dans leurs familles et leurs communautés. En partenariat avec les artisanes et les agricultrices locales, nous évaluons leurs actifs existants et les aidons à identifier les possibilités de générer des revenus plus importants et d'améliorer leur niveau de vie. Nous concevons et mettons en œuvre des programmes de formation pour développer les compétences dont elles ont besoin pour atteindre leurs objectifs de vente et de croissance de manière durable.

Bonjour Prénom Nom, Merci beaucoup pour votre générosité. J'ai hâte de vous voir à notre événement. 📭   Au Riverside, 5020 Rue Saint-Ambroise, Montréal, QC H4C 2G1, Canada ⌚️   Le mercredi 12 octobre 2022 à 18 h 00 Bien à vous. Jennifer Lonerganjennifer@artistri.ca5148955594

Version française ci-dessous IN-PERSON EVENT: RECONNECTING: EMPOWERING WOMEN IN CHANGING TIMES--TRIP TO 3 CONTINENTSJoin us for our 2022 fundraiser--experience gastronomic delights from 3 continents. Enjoy an evening with others sharing a passion for the promotion and empowerment of women entrepreneurs.Women represent:36.8% of Canadian business owners50% of entrepreneurs in Latin America and the Caribbean20% of South Asian entrepreneurs ABOUT ARTISTRI SUDArtistri Sud supports women’s empowerment around the world through entrepreneurship.  By developing women’s capacity to leverage their existing assets for income-generation, we help women create sustainable livelihoods for themselves.  Greater financial autonomy and the ability to generate their own income empowers them to exert a positive influence in their families and their communities. In partnership with local women artisans and farmers, we evaluate their existing assets and help them identify opportunities to generate increased revenues and improve their standard of living. We design and implement training programs to develop the skills they need to achieve sales and growth goals on a sustainable basis. RENOUONS : LES FEMMES ENTREPRENEURS À L'ORIGINE DU CHANGEMENT - VOYAGE SUR 3 CONTINENTS Rejoignez-nous pour notre collecte de fonds 2022 où vous pourrez goûter aux délices gastronomiques de 3 continents. Profitez d'une soirée avec d'autres personnes partageant une passion pour la promotion et l'autonomisation des femmes entrepreneurs. Les femmes représentent 36,8% des propriétaires d'entreprises au Canada 50 % des entrepreneurs d'Amérique latine et des Caraïbes 20% des entrepreneurs d'Asie du Sud À PROPOS D'ARTISTRI SUD Artistri Sud soutient l'autonomisation des femmes à travers le monde grâce à l'entrepreneuriat.  En développant la capacité des femmes à tirer parti de leurs actifs existants pour générer des revenus, nous les aidons à créer des moyens de subsistance durables pour elles-mêmes.  Une plus grande autonomie financière et la capacité de générer leurs propres revenus leur permettent d'exercer une influence positive dans leurs familles et leurs communautés. En partenariat avec les artisanes et les agricultrices locales, nous évaluons leurs actifs existants et les aidons à identifier les possibilités de générer des revenus plus importants et d'améliorer leur niveau de vie. Nous concevons et mettons en œuvre des programmes de formation pour développer les compétences dont elles ont besoin pour atteindre leurs objectifs de vente et de croissance de manière durable.

AWE - Action for Women's Empowerment (formerly Artistri Sud)

Reconnecting Live! Trip to 3 Continents / Renouons en présentiel! Voyage sur 3 continents

Riverside: 5020 Rue Saint-Ambroise

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Individual ticket / Billet individuel

CA$125

"Table" of 10 tickets // Table de 10 billets

CA$1,000