COALITION VELO DE MONTREAL / MONTREAL BIKE COALITION

### Context Profile for Coalition Vélo de Montréal / Montreal Bike Coalition

1. **Organization Mission & Cause**:
   - The Coalition Vélo de Montréal (CVM) is dedicated to promoting cycling as a sustainable mode of transportation in Montreal. Their mission is to advocate for better cycling infrastructure, policies, and community engagement to foster a safer and more accessible cycling environment. They aim to enhance the quality of life in Montreal by encouraging active mobility and reducing reliance on motor vehicles.

2. **Type of Activities**:
   - **Advocacy**: Engaging with local government and stakeholders to improve cycling infrastructure.
   - **Community Programs**: Organizing workshops, community rides, and educational events to promote cycling.
   - **Fundraising Campaigns**: Membership drives and donations to support their initiatives.
   - **Events**: Hosting events such as bike fairs, safety workshops, and community rides to encourage cycling participation.

3. **Tone of Voice**:
   - The tone of the website is **friendly, informative, and encouraging**. It uses accessible language to engage a broad audience, appealing to both seasoned cyclists and newcomers. The content is designed to inspire action and community involvement, often using inclusive language to foster a sense of belonging.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in email communications, emojis may be used sparingly to add a friendly touch, particularly in subject lines or informal messages.

5. **Key Facts**:
   - **Founding Info**: The organization was established to address the growing need for cycling advocacy in Montreal.
   - **Scale**: The Coalition has a diverse membership base and engages with various community stakeholders.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the Coalition highlights successes in advocacy and community engagement.
   - **Volunteer Info**: Opportunities for volunteering and community involvement are encouraged, with information available on how to get involved.

6. **Writing Guidelines**:
   - Use **inclusive and engaging language** that invites participation.
   - Maintain a **friendly and approachable tone** while providing clear and informative content.
   - Encourage action through calls to action (CTAs) that are direct and motivating.
   - Use **short paragraphs and bullet points** for readability, especially in informational content.
   - Incorporate local references and community stories to strengthen connections with the audience.

This context profile serves as a foundational guide for creating personalized and relevant content for the Coalition Vélo de Montréal, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Consultez les avantages à devenir membre de la Coalition Mobilité Active Montréal : <a href="https://coalitionmam.org/membership-join/" target="_blank" rel="noreferrer" class="lxcl-link" dir="ltr">https://coalitionmam.org/membership-join/</a> Votre adhésion finance également les projets mise en place par notre organisme Merci !

Adhésion annuelle

<div fr-original-style="box-sizing: border-box; outline: none !important; text-align: center; margin-bottom: 15px;" id="isPasted" style="box-sizing: border-box; outline: none !important; text-align: center; margin-bottom: 15px; width: 100%; line-height: 1.5;">Pour&nbsp;devenir membre de la Coalition Mobilit&eacute; Active Montr&eacute;al, merci de respecter les conditions suivantes, en accord avec nos&nbsp;<strong fr-original-style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;" style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;"><a fr-original-style="box-sizing: border-box; outline: none !important; background: 0px 0px; color: rgb(250, 131, 34); text-decoration: none; margin-bottom: 0px;" href="https://coalitionmam.org/reglements-generaux/" style="box-sizing: border-box; outline: none !important; background: 0px 0px; color: rgb(250, 131, 34); text-decoration: none; margin-bottom: 0px; user-select: auto;" target="_blank">r&egrave;glements g&eacute;n&eacute;raux</a></div><div fr-original-style="box-sizing: border-box; outline: none !important; max-width: 350px; margin-left: auto; margin-right: auto; margin-bottom: 15px;" style="box-sizing: border-box; outline: none !important; max-width: 350px; margin-left: auto; margin-right: auto; margin-bottom: 15px; width: 100%; line-height: 1.5;"><ul fr-original-style="box-sizing: border-box; outline: none !important; margin-top: 0px; margin-bottom: 0px;" style="box-sizing: border-box; outline: none !important; margin-top: 0px; margin-bottom: 0px;"><li fr-original-style="box-sizing: border-box; outline: none !important;" style="box-sizing: border-box; outline: none !important;">&acirc;g&eacute;e de 16 ans et plus</li><li fr-original-style="box-sizing: border-box; outline: none !important; margin-bottom: 0px;" style="box-sizing: border-box; outline: none !important; margin-bottom: 0px;">avoir pay&eacute; sa cotisation de 10$</li></ul></div><div fr-original-style="box-sizing: border-box; outline: none !important; margin-bottom: 0px; text-align: center;" style="box-sizing: border-box; outline: none !important; margin-bottom: 0px; text-align: center; width: 100%; line-height: 1.5;"><p fr-original-style="box-sizing: border-box; outline: none !important; margin: 0px 0px 30px; color: rgb(134, 134, 134); font-family: Roboto, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(251, 251, 251); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: border-box; outline: none !important; margin: 0px 0px 30px; color: rgb(134, 134, 134); font-family: Roboto, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; text-align: center; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(251, 251, 251); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5;">Si vous n&rsquo;&ecirc;tes pas en mesure de payer la cotisation annuelle,&nbsp;<a fr-original-style="box-sizing: border-box; outline: none !important; background: 0px 0px; color: rgb(250, 131, 34); text-decoration: none;" href="https://docs.google.com/forms/d/e/1FAIpQLSfqGLzZfDzIa4YJ8XOh1GMV-ADJBC47hfYnEwx5nD8huunFcA/viewform" rel="noopener" style="box-sizing: border-box; outline: none !important; background: 0px 0px; color: rgb(250, 131, 34); text-decoration: none; user-select: auto;" target="_blank">remplissez le formulaire suivant</a> et nous vous permettrons de&nbsp;<strong fr-original-style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;" style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;">vous abonner gratuitement.<p fr-original-style="box-sizing: border-box; outline: none !important; margin: 0px 0px 30px; color: rgb(134, 134, 134); font-family: Roboto, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(251, 251, 251); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: border-box; outline: none !important; margin: 0px 0px 30px; color: rgb(134, 134, 134); font-family: Roboto, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; text-align: center; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(251, 251, 251); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5;">Votre organisation souhaite&nbsp;<strong fr-original-style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;" style="box-sizing: border-box; outline: none !important; font-weight: 700; margin-bottom: 0px;">&ecirc;tre affili&eacute;e &agrave; la Coalition ? Il suffit qu&rsquo;un individu repr&eacute;sentant votre groupe s&rsquo;inscrive &agrave; la Coalition.</div>

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Merci pour votre soutien &agrave; la Coalition Mobilit&eacute; Active Montr&eacute;al. Si vous &ecirc;tes int&eacute;ress&eacute;&bull;e &agrave; vous impliquer au sein de notre coalition, n&#39;h&eacute;sitez pas &agrave; nous contacter par courriel &agrave; <a fr-original-style="" href="mailto:info@coalitionmam.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@coalitionmam.org</a> Nos b&eacute;n&eacute;voles assument des r&ocirc;les dans la mobilisation citoyenne, l&#39;administratif, la communication, la repr&eacute;sentation dans les m&eacute;dias et nous sommes toujours dispos&eacute;s &agrave; offrir un r&ocirc;le de soutien &agrave; des projets citoyens tel que l&#39;Infrastructure Sociale du V&eacute;lo, <a fr-original-style="" href="https://linktr.ee/velohiver" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Forum V&eacute;lo d&#39;Hiver</a>, <a fr-original-style="" href="https://www.ahuncycle.com/article/Bienvelo" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Bienv&eacute;lo</a>, <a fr-original-style="" href="https://www.cavalcadevelo.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Cavalcade V&eacute;lo</a> ... Notre coalition est administr&eacute;e par un comit&eacute; de coordination (&eacute;quivalent de CA). Le renouvellement des membres de ce comit&eacute; se fera par &eacute;lection lors de notre AGA qui se tiendra lors du <a fr-original-style="" href="https://www.eventbrite.com/e/forum-mondial-de-la-bicyclette-world-bicycle-forum-tickets-1312862219239" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">14e Forum Mondial de la Bicyclette</a> le 18 octobre 2025 &agrave; 10h au Centre Universitaire de l&#39;Universit&eacute; McGill (Pavillon Shatner) au 3480 rue McTavish (2e &eacute;tage), salle 201-B. N&#39;h&eacute;sitez pas &agrave; venir nous voir ! Coalition Mobilit&eacute; Active Montr&eacute;al <a fr-original-style="" href="mailto:info@coalitionmam.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@coalitionmam.org</a><a fr-original-style="" href="//facebook.com/CoalitionMAM" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">facebook.com/CoalitionMAM</a>

<div>Pour devenir membre de la Coalition Mobilité Active Montréal, merci de respecter les conditions suivantes, en accord avec nos <a href="https://coalitionmam.org/reglements-generaux/" target="_blank">règlements généraux</a></div><div><ul><li>âgée de 16 ans et plus</li><li>avoir payé sa cotisation de 10$</li></ul></div><div><p style="box-sizing:border-box;outline:none !important;margin:0px 0px 30px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">Si vous n’êtes pas en mesure de payer la cotisation annuelle, <a href="https://docs.google.com/forms/d/e/1FAIpQLSfqGLzZfDzIa4YJ8XOh1GMV-ADJBC47hfYnEwx5nD8huunFcA/viewform" target="_blank">remplissez le formulaire suivant</a> et nous vous permettrons de vous abonner gratuitement.<p style="box-sizing:border-box;outline:none !important;margin:0px 0px 30px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">Votre organisation souhaite être affiliée à la Coalition ? Il suffit qu’un individu représentant votre groupe s’inscrive à la Coalition.</div>

COALITION VELO DE MONTREAL / MONTREAL BIKE COALITION

Devenez membre (ou renouveler votre adhésion) à la Coalition Mobilité Active Montréal

Adhésion annuelle

10 $

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