Jour de la Terre Canada - Earth Day Canada

### Context Profile for Jour de la Terre Canada - Earth Day Canada

1. **Organization Mission & Cause**:
   - **Mission**: Jour de la Terre Canada is dedicated to promoting environmental awareness and action among Canadians. Their mission is to inspire individuals and organizations to take action for the planet, focusing on sustainability and community engagement.
   - **Cause**: They aim to foster a culture of environmental stewardship and sustainability, encouraging initiatives that protect and restore the environment, such as their "Tomorrow's Forest – Green Infrastructure" project which focuses on reforestation and biodiversity.

2. **Type of Activities**:
   - **Events**: They organize Earth Day events, educational workshops, and community clean-up initiatives.
   - **Fundraising Campaigns**: The organization runs various fundraising campaigns, including the recent "Support Tomorrow's Forest - Green Infrastructure" campaign, which aims to raise $700,000 for reforestation efforts.
   - **Community Programs**: They engage in community programs that promote sustainable practices and environmental education, including partnerships with local organizations and schools.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **urgent**. The language used is accessible and encourages community involvement. Phrases like "Together, let's restore agricultural corridors!" and "A final push is necessary for this major environmental initiative to fully come to life" reflect a call to action that is both motivating and inclusive.

4. **Emoji Usage**:
   - The organization uses emojis in their communications to enhance engagement and convey emotions. Common emojis include 🌲 (tree) and 🚨 (alert), which are used to emphasize key messages and create a friendly, approachable tone. Emojis appear frequently in email campaigns and fundraising materials, helping to draw attention to important points.

5. **Key Facts**:
   - **Founding Info**: Established in 1995, Jour de la Terre Canada has been a key player in promoting environmental awareness in Canada.
   - **Scale**: The organization has engaged in numerous campaigns and events, with 28 total forms and 114 total email campaigns indicating a robust outreach effort.
   - **Impact Metrics**: As part of the "Tomorrow's Forest" initiative, they have planted 85,000 native trees and shrubs across 53 hectares, improving water quality and supporting biodiversity. Each hectare absorbs approximately 10 tons of CO₂ annually.
   - **Volunteer Info**: The organization encourages volunteer participation in their events and campaigns, fostering community involvement in environmental initiatives.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Incorporate a friendly and inspiring tone to motivate action.
   - **Call to Action**: Include strong calls to action that encourage community involvement and support for campaigns.
   - **Emojis**: Use emojis sparingly but effectively to enhance engagement and convey enthusiasm.
   - **Personalization**: Address recipients by name in communications to create a more personal connection.
   - **Visual Elements**: Utilize headings, bullet points, and images to break up text and make content visually appealing.

This context profile provides a comprehensive overview of Jour de la Terre Canada, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

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Bonjour Prénom Nom, Merci du fond du coeur pour ...

⌚️ &nbsp; Le jeudi 29 avril 2021 à 12 h 00

Pour rappel, vous devez aussi...

Bien à vous.

Léo Cressatti
lcressatti@jourdelaterre.org
514 728 0116

Jour de la Terre Canada - Earth Day Canada

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