Fondation de l'Institut de Cardiologie de Montréal

### Context Profile for Fondation de l'Institut de Cardiologie de Montréal

#### 1. Organization Mission & Cause
The Fondation de l'Institut de Cardiologie de Montréal (ICM Foundation) is dedicated to supporting the Institut de Cardiologie de Montréal in its mission to advance cardiovascular health. Their primary goal is to fund research, education, and innovative treatments for heart diseases, ultimately aiming to save lives and improve the quality of life for patients affected by cardiovascular conditions. The foundation emphasizes the importance of community involvement and awareness in combating heart disease.

#### 2. Type of Activities
- **Fundraising Events**: The foundation organizes various fundraising events, such as the "Tournoi des cœurs," an annual softball tournament that encourages participation from employees and the community to raise funds for cardiovascular health initiatives.
- **Community Programs**: They engage in community outreach to raise awareness about heart health and promote preventive measures against cardiovascular diseases.
- **Research Funding**: The foundation allocates funds to support research projects and clinical trials aimed at improving treatment and understanding of heart diseases.

#### 3. Tone of Voice
The tone of voice used by the foundation is friendly, inspiring, and community-oriented. Communications are designed to motivate and engage the audience, often using inclusive language that invites participation and support. The use of emojis in their messaging adds a casual and approachable touch, making the content feel more relatable and warm.

#### 4. Emoji Usage
The organization frequently uses emojis in their communications, particularly in event promotions and thank-you messages. Common emojis include:
- ❤️ (heart) to symbolize love and care for heart health.
- 🥎 (softball) to represent their sporting events.
- 📅 (calendar) for event dates.
- 📍 (location pin) for event locations.
- 🙏 (hands in prayer) to express gratitude.

Emojis are used strategically to enhance emotional engagement and make the content visually appealing.

#### 5. Key Facts
- **Founding Information**: The foundation was established to support the Institut de Cardiologie de Montréal, which has a long-standing reputation in cardiovascular research and treatment.
- **Scale**: The foundation has organized a variety of events and campaigns, with a total of 108 forms and 2 email campaigns recorded.
- **Impact Metrics**: While specific metrics are not detailed on the website, the foundation's activities focus on funding research and community programs that directly impact cardiovascular health outcomes.
- **Volunteer Information**: The foundation encourages community involvement and likely has volunteer opportunities, especially during events like the "Tournoi des cœurs."

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone, incorporating inclusive language that invites participation.
- **Structure**: Keep content clear and concise, using short paragraphs and bullet points where appropriate for readability.
- **Emojis**: Integrate relevant emojis to enhance emotional connection and visual appeal, especially in social media and event promotions.
- **Call to Action**: Always include a strong call to action, encouraging donations, participation in events, or sharing information about heart health.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the foundation's mission, values, and communication style.

One ticket for the Après-Bal starting at 8:30 p.m. (regular price: $275).

Individual ticket – Early bird

LXCL:Un billet prévente pour l'Après-Bal dès 20 h 30 (prix régulier : 275 $).

Billet individuel prévente

One ticket for the Après-Bal starting at 8:30 p.m.

Individual ticket

LXCL:Un billet pour l'Après-Bal dès 20 h 30.

Billet individuel

10 tickets for the Après-Bal starting at 8:30 p.m.

10 tickets

LXCL:10 billets pour l'Après-Bal dès 20 h 30.

Forfait 10 billets

L&rsquo;Apr&egrave;s-Bal des Grands C&oelig;urs aura lieu le&nbsp;jeudi 10 septembre 2026 d&egrave;s 20 h 30 &agrave; l&rsquo;occasion des grandes festivit&eacute;s du Bal des Grands C&oelig;urs, l&#39;&eacute;v&eacute;nement phare de la Fondation de l&#39;ICM. &nbsp;Dans l&rsquo;un des plus beaux &eacute;difices patrimoniaux de la ville, le&nbsp;March&eacute; Bonsecours, la f&ecirc;te battra son plein au rythme des DJ invit&eacute;s. Au programme :&nbsp;des stations culinaires et des bouch&eacute;es, des occasions uniques de r&eacute;seautage, des exp&eacute;riences interactives, des breuvages &agrave; volont&eacute;, une soir&eacute;e dansante et de nombreuses surprises! &nbsp; &nbsp;Joignez-vous &agrave; une communaut&eacute; de personnes au grand c&oelig;ur qui se mobilisent pour le futur de la m&eacute;decine cardiovasculaire. Achetez votre billet d&egrave;s maintenant.&nbsp; Vous souhaitez participer au Bal des Grands C&oelig;urs? R&eacute;servez votre place sur la <a fr-original-style="" href="https://www.zeffy.com/fr-CA/ticketing/bal-des-grands-coeurs--2026" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">page de l&#39;&eacute;v&eacute;nement</a>.

Bonjour&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom&nbsp;<span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nom&nbsp;, Nous sommes ravis de pouvoir compter sur votre pr&eacute;sence le 10 septembre prochain &agrave; l&#39;Apr&egrave;s-Bal des Grands C&oelig;urs. Informations importantes :<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Date et heure : 10 septembre 2026 de 20 h 30 &agrave; 01 h 00&nbsp;</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Lieu : March&eacute; Bonsecours situ&eacute; au 350, rue Saint-Paul Est &agrave; Montr&eacute;al&nbsp;</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Code vestimentaire :&nbsp;Tenue de soir&eacute;e&nbsp;</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Billet : Votre billet est joint &agrave; ce courriel. Celui-ci vous sera demand&eacute; &agrave; l&#39;entr&eacute;e de l&#39;&eacute;v&eacute;nement. Si vous avez achet&eacute; plus d&rsquo;un billet, les billets joints &agrave; ce courriel doivent &ecirc;tre transmis individuellement &agrave; vos invit&eacute;&middot;e&middot;s. Chaque billet est valide pour une seule entr&eacute;e.&nbsp;</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">D&eacute;placement :&nbsp;<ul fr-original-style="font-size: initial; font-family: initial;" style="font-size: initial; font-family: initial; box-sizing: inherit;"><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Transport en commun : Station Champ-de-Mars</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Voiture : Plusieurs stationnements &agrave; proximit&eacute;&nbsp;</li></ul></li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">Vestiaire :&nbsp;Un vestiaire est disponible sur place&nbsp;</li><li fr-original-style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;" style="margin: 0cm 0cm 0.0001pt; font-size: 14px; font-family: Helvetica; color: black; background: white; box-sizing: inherit;">&Agrave; quoi s&rsquo;attendre :&nbsp;Des stations culinaires et des bouch&eacute;es, des breuvages &agrave; volont&eacute;, une soir&eacute;e dansante avec DJ et de nombreuses surprises!</li></ul>C&#39;est votre g&eacute;n&eacute;rosit&eacute;, votre engagement et votre contribution vitale qui donneront vie &agrave; cette soir&eacute;e qui promet d&#39;&ecirc;tre m&eacute;morable.&nbsp;Merci du fond du c&oelig;ur! Pour toute question, veuillez communiquer avec Maude Chayer &agrave; l&#39;adresse maude.chayer@icm-mhi.org ou au 450 822-9995. Isabelle Rousseau&nbsp;Directrice, &eacute;v&eacute;nements et partenariats

L’Après-Bal des Grands Cœurs aura lieu le jeudi 10 septembre 2026 dès 20 h 30 à l’occasion des grandes festivités du Bal des Grands Cœurs, l'événement phare de la Fondation de l'ICM.  Dans l’un des plus beaux édifices patrimoniaux de la ville, le Marché Bonsecours, la fête battra son plein au rythme des DJ invités. Au programme : des stations culinaires et des bouchées, des occasions uniques de réseautage, des expériences interactives, des breuvages à volonté, une soirée dansante et de nombreuses surprises!    Joignez-vous à une communauté de personnes au grand cœur qui se mobilisent pour le futur de la médecine cardiovasculaire. Achetez votre billet dès maintenant.  Vous souhaitez participer au Bal des Grands Cœurs? Réservez votre place sur la <a href="https://www.zeffy.com/fr-CA/ticketing/bal-des-grands-coeurs--2026" target="_blank">page de l'événement</a>.

Après-Bal des Grands Cœurs 2026

The Apr&egrave;s-Bal des Grands C&oelig;urs will take place on Thursday, September 10, 2026, starting at 8:30 p.m. and will follow the Bal des Grands Coeurs, the MHI Foundation&rsquo;s flagship event. Join us at March&eacute; Bonsecours, one of the city&rsquo;s most beautiful heritage buildings, and move to the beat of guest DJs. What to expect: culinary stations and canap&eacute;s, unique networking opportunities, interactive experiences, an open bar, a dance party, and tons of surprises! Join a community of big-hearted individuals who mobilize for the future of cardiovascular medicine. Purchase your ticket now. Want to attend the Bal des Grands C&oelig;urs? Reserve your spot on the <a fr-original-style="" href="https://www.zeffy.com/en-CA/ticketing/bal-des-grands-coeurs--2026" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">event&rsquo;s page</a>.

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hello&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom&nbsp;<span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nom,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We are thrilled you will be joining us on September 10 for the Apr&egrave;s-Bal des Grands C&oelig;urs.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Important information:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Date and time: September 10th, 2026, from 8:30 p.m. to 01:00 a.m.</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Location: March&eacute; Bonsecours at 350 Saint-Paul E., Montreal</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Dress code: Evening attire</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Ticket:&nbsp;Please find attached your ticket. It will be required to access the event. If you&rsquo;ve purchased more than one ticket, the tickets attached to this email must be sent to each guest. Each ticket is valid for one single entry.</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Getting there:&nbsp;<ul fr-original-style="font-size: initial;" style="font-size: initial; box-sizing: inherit;"><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">By public transit: Champ-de-Mars metro station</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">By car: Several parking lots nearby</li></ul></li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">Cloakroom: Available on site</li><li fr-original-style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;" style="font-family: Helvetica; box-sizing: inherit; color: rgb(0, 0, 0); font-size: 14px;">What to expect:&nbsp;Culinary stations and canap&eacute;s, an open bar, a dance party with a DJ, and multiple surprises!</li></ul><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Your vital generosity, dedication, and contribution will give life to this evening which promises to be a memorable one. Thank you from the bottom of our hearts!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions, please contact Maude Chayer at maude.chayer@icm-mhi.org or at&nbsp;450 822-9995.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Isabelle Rousseau<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Director, Events and Partnerships&nbsp;

The Après-Bal des Grands Cœurs will take place on Thursday, September 10, 2026, starting at 8:30 p.m. and will follow the Bal des Grands Coeurs, the MHI Foundation’s flagship event. Join us at Marché Bonsecours, one of the city’s most beautiful heritage buildings, and move to the beat of guest DJs. What to expect: culinary stations and canapés, unique networking opportunities, interactive experiences, an open bar, a dance party, and tons of surprises! Join a community of big-hearted individuals who mobilize for the future of cardiovascular medicine. Purchase your ticket now. Want to attend the Bal des Grands Cœurs? Reserve your spot on the <a href="https://www.zeffy.com/en-CA/ticketing/bal-des-grands-coeurs--2026" target="_blank">event’s page</a>.

EN

Fondation de l'Institut de Cardiologie de Montréal

Après-Bal des Grands Cœurs 2026

350 Rue Saint-Paul E

Billet individuel prévente

250 $

Billet individuel

275 $

Forfait 10 billets

2 500 $

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