Maison du développement durable

### Context Profile for Maison du développement durable

1. **Organization Mission & Cause**:
   - **Mission**: Maison du développement durable (MDD) aims to promote sustainable development by raising awareness and providing tools to understand and address environmental challenges. They focus on fostering ecological and social transitions through education and community engagement.
   - **Cause**: The organization emphasizes the importance of collective action in combating climate change and promoting sustainability, with a strong focus on education, awareness, and community involvement.

2. **Type of Activities**:
   - **Workshops and Events**: MDD organizes various workshops, including "Fresque du climat," "Fresque de la biodiversité," and "Fresque de l'économie circulaire," which are designed to educate participants on climate change, biodiversity loss, and sustainable practices.
   - **Public Engagement**: They host public events that encourage community participation and collaboration, such as the "Soirée Complètement Fresque."
   - **Collaborations**: MDD collaborates with various partners and volunteers to enhance their programming and outreach efforts.

3. **Tone of Voice**:
   - The tone is **friendly**, **inclusive**, and **inspiring**, aiming to engage the community and encourage participation. The language is accessible, focusing on collaboration and collective action rather than a top-down approach.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and focused on the content without relying on emojis for expression.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: MDD has a significant outreach, with 23 total forms and 133 email campaigns indicating active engagement with the community.
   - **Impact Metrics**: While specific metrics are not detailed, the variety of workshops and events suggests a broad impact on community awareness and education regarding sustainability.
   - **Volunteer Info**: MDD relies on numerous volunteers for their workshops and events, indicating a strong community involvement aspect.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that encourages participation. Avoid jargon and technical terms that may alienate the audience.
   - **Structure**: Use clear headings and bullet points for easy readability. Keep paragraphs short and focused.
   - **Call to Action**: Include strong calls to action that invite readers to participate in workshops or events.
   - **Personalization**: Incorporate personalized elements in communications, such as addressing recipients by name, to foster a sense of connection.

### Summary
Maison du développement durable is dedicated to promoting sustainable practices through community engagement and education. Their friendly and inclusive tone, combined with a focus on collaborative workshops, makes them an approachable resource for individuals looking to contribute to environmental sustainability. Future communications should maintain this tone, prioritize accessibility, and encourage active participation from the community.

Admission générale

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Nous vous remercions de vous être inscrit à la formation Mobiliser par l’émotion en communication environnementale.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">📍 Lieu : 50 Rue Sainte-Catherine Ouest, Montréal, QC H2X 3V4, Canada  </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">📅 Date et heure : <span contenteditable="false" data-custom-variable="{{date-variable-931c77fb-54c5-432b-aace-2302d65be0d7}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date</span> </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">N'oubliez pas d'apporter votre bouteille d'eau réutilisable et de privilégier les transports en commun ou actifs pour vous rendre à l'événement. 🚴‍♂️🚇 </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Aussi, saviez-vous que nous avons une infolettre envoyée 1 fois par mois informant les gens de nos événements et autres nouvelles de l'industrie ? Inscris-toi <a href="https://lamdd.us20.list-manage.com/subscribe?u=d23f41ba8aca492cf95c44829&id=512ffa00d0" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">ici</a> ! </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">À bientôt ! </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">L'équipe de la Maison du développement durable </p>

<div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span><span><strong>Le vendredi 4 avril de 9 h 30 à 11 h 30</strong></span></span><span><strong> </strong></span><span><br /></span></p></div><div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Pourquoi cet atelier ?</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Dans un monde où la simple diffusion d’informations ne suffit plus, la communication environnementale doit toucher les cœurs pour inspirer l’action et l’engagement. Les émotions jouent un rôle crucial pour éveiller les consciences et encourager la transition socioécologique. Mais comment les intégrer de manière efficace et stratégique dans vos communications ?</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Cet atelier vous offrira des outils concrets pour :</span></span><span> </span></p></div><div><ul><li><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Identifier les émotions porteuses de changement, adaptées au contexte, à l’objectif et à votre public cible.</span></span><span> </span></p></li></ul></div><div><ul><li><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Utiliser les émotions de manière éthique et mobilisatrice pour renforcer l’engagement.</span></span><span> </span></p></li></ul></div><div><ul><li><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Concevoir des messages qui inspirent l’action sans provoquer de rejet ou d’indifférence.</span></span><span> </span></p></li></ul></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>À qui s'adresse cet atelier ?</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Aux professionnels de la communication qui souhaitent perfectionner leurs stratégies communicationnelles pour mobiliser leurs publics cibles autour des enjeux environnementaux.</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><br /></p><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Pourquoi y participer ?</span></span><span> </span></p></div><div><ul><li><span><span>Approche stratégique : réfléchir au rôle des émotions dans la communication environnementale. </span></span><span> </span></li></ul></div><div><ul><li><span><span>Approche pratique : Des techniques concrètes pour intégrer les émotions dans vos campagnes.</span></span><span> </span></li></ul></div><div><ul><li><span><span>Un lieu d’échange sécuritaire et bienveillant entre professionnels de la communication</span></span><span> </span></li></ul></div></div></div><div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span><br /></span></p><p style="width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%"><span><strong><em><span>**Apportez une bouteille d’eau réutilisable et pensez à vous déplacer en transport actif ou en commun** </span></em></strong></span></p><p style="width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%"><span><br /></span></p><p style="width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%"><span><span>Merci à <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.hydroquebec.com%2Fresidentiel%2F&amp;data=05%7C02%7Cmbergeron%40lamdd.org%7C7dc8c643726f434dd5d108dc2ca3579d%7C12972d3c4ca14f59aef326934eba0215%7C0%7C0%7C638434327265786116%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=3%2Flunnl1ie1pZsefTNJ1HCfw8umbkU7ejko4M5Smzw0%3D&amp;reserved=0" target="_blank">Hydro-Québec</a>, partenaire principal de notre programmation. <br />Merci à Desjardins, partenaire majeur de la MDD.</span> </span></p></div></div>

Maison du développement durable

Mobiliser par l’émotion en communication environnementale

50 Rue Sainte-Catherine Ouest

Admission générale

25 $