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Proche de la santé et du mieux-être des gens depuis 45 ans, Uniprix souhaite faire une différence dans la vie des personnes atteintes de cancer en s’associant à l’Institut du cancer de Montréal afin de donner aux chercheurs les moyens de vaincre le cancer.Du 1er mai au 30 juin 2022, Uniprix s’engage à doubler la valeur des dons reçus, et ce, jusqu’à concurrence de 50 000 $.<h3>LA COMPLICITÉ DANS L’ADVERSITÉ</h3>Recevoir un diagnostic de cancer et lutter contre la maladie sont des épreuves qui se traversent plus facilement avec le soutien et la complicité d’êtres chers et d’amis.C’est pour cette raison que France Beaudoin, animatrice et productrice, et France Castel, animatrice et actrice — deux grandes amies dans la vie — ont accepté d’unir leur voix à la nôtre pour soutenir la recherche contre le cancer et ainsi laisser entrevoir un avenir rempli d’espoir pour toutes les personnes qui sont touchées de près ou de loin par la maladie. <h3>Contribuez, vous aussi, à la lutte contre le cancer <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1655753957/xfi85o4dcimf2dtgr36t.jpg" style="width:536px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /></h3>

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, MERCI! Nous avons reçu avec gratitude le don que vous nous avez fait parvenir.  En faisant ce don à l’Institut du cancer de Montréal, vous appuyez concrètement les efforts de recherche sur le cancer présentement en cours à l'axe Cancer du Centre de recherche du CHUM. Nous vous remercions encore une fois de votre geste de générosité, de votre confiance et de croire que le cancer pourra être vaincu grâce à la recherche scientifique soutenue. Veuillez accepter l’expression de nos meilleures salutations. <table><tbody><tr><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699987524/duggtxz0bmqqxap7s0cx.png" style="width:180px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />France Grenier Directrice générale Institut du cancer de Montréal</td><td>900 rue St-Denis, 10e étage Montréal (Québec), Canada H2X 0A9 Tél. : (514) 890-8213 info@icm.qc.ca www.icm.qc.ca</td><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1639684554/ogby7ad3kh9m0bmd3dgs.jpg" style="width:213px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /></td></tr></tbody></table>

Proche de la santé et du mieux-être des gens depuis 45 ans, Uniprix souhaite faire une différence dans la vie des personnes atteintes de cancer en s’associant à l’Institut du cancer de Montréal afin de donner aux chercheurs les moyens de vaincre le cancer.Du 1er mai au 30 juin 2022, Uniprix s’engage à doubler la valeur des dons reçus, et ce, jusqu’à concurrence de 50 000 $.LA COMPLICITÉ DANS L’ADVERSITÉRecevoir un diagnostic de cancer et lutter contre la maladie sont des épreuves qui se traversent plus facilement avec le soutien et la complicité d’êtres chers et d’amis.C’est pour cette raison que France Beaudoin, animatrice et productrice, et France Castel, animatrice et actrice — deux grandes amies dans la vie — ont accepté d’unir leur voix à la nôtre pour soutenir la recherche contre le cancer et ainsi laisser entrevoir un avenir rempli d’espoir pour toutes les personnes qui sont touchées de près ou de loin par la maladie. Contribuez, vous aussi, à la lutte contre le cancer <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1655753957/xfi85o4dcimf2dtgr36t.jpg" style="width:536px;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Unis pour un avenir sans cancer

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Uniprix has been committed to people's health and well-being for 45 years and wants to make a difference in the lives of people living with cancer by partnering with the Institut du cancer de Montréal to give researchers the means to beat cancer.From May 1 to June 30, 2022, Uniprix is committed to doubling the value of donations received, up to a maximum of $50,000.<h3>TOGETHERNESS IN ADVERSITY</h3>Being diagnosed with cancer and battling the disease is an ordeal that is easier to get through with the support and complicity of loved ones and friends.That's why France Beaudoin, host and producer, and France Castel, host and actress - two great friends in life - have agreed to join their voices to support cancer research and give a glimpse of a future filled with hope for all those who are touched by the disease. <h3>Contribute to the fight against cancer</h3><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1655754014/isphpe2yohov87gtb0zq.jpg" style="width:475px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Thank you! We are grateful for the donation you sent us.  By making this donation to the Institut du cancer de Montréal, you are concretely supporting the cancer research efforts currently underway at the Cancer Research Centre of the CHUM. Once again, we thank you for your generosity, for your confidence and for believing that cancer can be beaten through sustained scientific research. Please accept our best regards. <table><tbody><tr><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699987549/sombe2m2yiwri5rb4cks.png" style="box-sizing:inherit;max-width:100%;position:relative;cursor:pointer;padding:0px 1px;user-select:none;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:180px;display:block;vertical-align:top;margin:5px auto 5px 0px" />France Grenier Directrice générale Institut du cancer de Montréal</td><td>900 rue St-Denis, 10e étage Montréal (Québec), Canada H2X 0A9 Tél. : (514) 890-8213 info@icm.qc.ca www.icm.qc.ca</td><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1639684554/ogby7ad3kh9m0bmd3dgs.jpg" style="width:213px" /></td></tr></tbody></table>

Uniprix has been committed to people's health and well-being for 45 years and wants to make a difference in the lives of people living with cancer by partnering with the Institut du cancer de Montréal to give researchers the means to beat cancer.From May 1 to June 30, 2022, Uniprix is committed to doubling the value of donations received, up to a maximum of $50,000.TOGETHERNESS IN ADVERSITYBeing diagnosed with cancer and battling the disease is an ordeal that is easier to get through with the support and complicity of loved ones and friends.That's why France Beaudoin, host and producer, and France Castel, host and actress - two great friends in life - have agreed to join their voices to support cancer research and give a glimpse of a future filled with hope for all those who are touched by the disease. Contribute to the fight against cancer<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1655754014/isphpe2yohov87gtb0zq.jpg" style="width:475px;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

United for a cancer-free future

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Institut du cancer de Montréal

### Context Profile for Institut du cancer de Montréal

1. **Organization Mission & Cause**:
   - The Institut du cancer de Montréal (ICM) is dedicated to advancing cancer research and treatment, particularly in the field of thoracic oncology. Their mission is to foster innovation in cancer research, improve patient outcomes, and promote solidarity among patients, families, and the community. They aim to support groundbreaking research initiatives and provide training for medical professionals in oncology.

2. **Type of Activities**:
   - **Fundraising Events**: The ICM organizes various fundraising events, including the "DÉFI Respire," an annual run that raises funds for thoracic oncology research. This event has been running since 2010 and has successfully raised over $771,000 to support research projects.
   - **Community Programs**: They engage the community through awareness campaigns and educational initiatives about cancer prevention and treatment.
   - **Research Support**: The organization supports numerous research projects and promotes international collaboration in the field of oncology.

3. **Tone of Voice**:
   - The tone of the ICM's communications is **inspiring**, **friendly**, and **professional**. They use an encouraging and supportive language to engage their audience, emphasizing community involvement and the importance of research in improving cancer treatment outcomes.

4. **Emoji Usage**:
   - The ICM does not prominently use emojis in their communications. Their content tends to be more formal and professional, focusing on clear and informative messaging without the casualness that emojis may convey.

5. **Key Facts**:
   - **Founded**: The ICM has been operational since at least 2010, when the DÉFI Respire was launched.
   - **Impact Metrics**: Over $771,000 raised for thoracic oncology research, supporting multiple research projects and training for medical professionals.
   - **Volunteer Opportunities**: The ICM likely encourages community involvement through volunteering, especially during events like the DÉFI Respire, although specific volunteer information was not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise, and informative language. Avoid overly technical jargon unless necessary, and always provide explanations for complex terms.
   - **Engagement**: Encourage community participation and emphasize the impact of donations and involvement. Use calls to action that invite readers to join events or support research.
   - **Personalization**: When addressing donors or participants, personalize communications where possible (e.g., using their names).
   - **Professionalism**: Maintain a professional tone while being approachable and supportive, reflecting the organization’s commitment to its cause and community.

This context profile serves as a foundational guide for AI assistants to create tailored content that aligns with the Institut du cancer de Montréal's mission, activities, and communication style.

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