<span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1723506462/xi9eeojzik4frll0xico.png" style="width:570px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" />When you donate to SURJ Santa Clara County the majority of your donation goes to our accountability partner organizations including  Silicon Valley De-Bug, the Rapid Response Network and the Amah Mutsun Land Trust.  Your donations also go to support other organizing efforts in Santa Clara County to make long lasting change for racial justice. These funds will also pay for administrative costs like rent, our website, childcare  for in-person meetings, art making and accessibility to our events, and occasional specialized contract work for things like deep research and grant writing. <span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">How much should I give? <span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We know that everyone has unique circumstances, so any amount is welcome and appreciated. <span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We invite you to think about your donation from a <a href="https://www.yesmagazine.org/issue/just-transition/2017/10/25/how-i-can-offer-reparations-in-direct-proportion-to-my-white-privilege/" style="text-decoration:none;color:inherit;box-sizing:inherit;text-decoration-color:initial;-webkit-user-select:auto"><span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#57687d;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(87, 104, 125);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">reparations framework</a><span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> that considers the unearned wealth of white people. We encourage you to act from your courage and generosity rather than your fear. In fact, we have a saying at SURJ: "Think of an amount that you feel comfortable donating, then double it!" Is it doable, even if it might feel uncomfortable?  Research shows that people at the lowest income levels give *proportionately* more of their income in charitable donations than people at the highest income levels--this is worth thinking about.<span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">One more thing<span fr-original-style="font-size:12pt;font-family:Arial,sans-serif;color:#102033;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(16, 32, 51);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We haven't increased the monthly amount we give our partners in a long time and hope we can do that in the near future.  To make that possible we need to increase (1) our number of monthly donors AND, (2) the amount of money coming in through monthly donations.  No amount is too small.  Thank you!

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1723506462/xi9eeojzik4frll0xico.png" style="width:570px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" />When you donate to SURJ Santa Clara County the majority of your donation goes to our accountability partner organizations including  Silicon Valley De-Bug, the Rapid Response Network and the Amah Mutsun Land Trust.  Your donations also go to support other organizing efforts in Santa Clara County to make long lasting change for racial justice. These funds will also pay for administrative costs like rent, our website, childcare  for in-person meetings, art making and accessibility to our events, and occasional specialized contract work for things like deep research and grant writing. How much should I give? We know that everyone has unique circumstances, so any amount is welcome and appreciated. We invite you to think about your donation from a <a href="https://www.yesmagazine.org/issue/just-transition/2017/10/25/how-i-can-offer-reparations-in-direct-proportion-to-my-white-privilege/">reparations framework</a> that considers the unearned wealth of white people. We encourage you to act from your courage and generosity rather than your fear. In fact, we have a saying at SURJ: "Think of an amount that you feel comfortable donating, then double it!" Is it doable, even if it might feel uncomfortable?  Research shows that people at the lowest income levels give *proportionately* more of their income in charitable donations than people at the highest income levels--this is worth thinking about.One more thingWe haven't increased the monthly amount we give our partners in a long time and hope we can do that in the near future.  To make that possible we need to increase (1) our number of monthly donors AND, (2) the amount of money coming in through monthly donations.  No amount is too small.  Thank you!

Support Racial Justice in Santa Clara County

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SURJ Santa Clara County

### Context Profile for SURJ Santa Clara County

1. **Organization Mission & Cause:**
   SURJ (Showing Up for Racial Justice) Santa Clara County is dedicated to mobilizing white people in the fight for racial justice. Their mission is to build a movement that supports and amplifies the voices of people of color, particularly in addressing systemic racism and advocating for social justice. They focus on community engagement, education, and direct action to challenge and dismantle oppressive systems.

2. **Type of Activities:**
   - **Community Programs:** SURJ Santa Clara County organizes educational workshops, community discussions, and training sessions aimed at raising awareness about racial justice issues.
   - **Fundraising Campaigns:** They run campaigns to support marginalized communities, such as the recent campaign "Support Columbus Park Families in Need," which aims to provide financial assistance for families facing housing insecurity.
   - **Events:** The organization hosts events that foster community solidarity and activism, including rallies, marches, and local meetings.

3. **Tone of Voice:**
   The tone of SURJ Santa Clara County is friendly, urgent, and inspiring. Their communications are designed to engage and mobilize supporters, often using direct and inclusive language that encourages community involvement. The messaging is clear and calls for action, reflecting a sense of urgency regarding racial justice issues.

4. **Emoji Usage:**
   The website and email communications do not prominently feature emojis. The tone remains professional and serious, focusing on the gravity of the issues they address rather than adopting a casual or playful style.

5. **Key Facts:**
   - **Founding Info:** SURJ Santa Clara County is part of the national SURJ network, which was founded in 2015. Specific founding details for the local chapter are not provided on the website.
   - **Scale:** The organization has engaged in multiple campaigns and has sent out at least eight email campaigns to their supporters.
   - **Impact Metrics:** While specific metrics are not detailed, their campaigns indicate a focus on immediate community needs, such as raising funds for families in need.
   - **Volunteer Info:** The website encourages community members to get involved through volunteering, attending events, and participating in campaigns.

6. **Writing Guidelines:**
   - **Personalization:** Use first names in communications to create a personal connection with supporters.
   - **Clarity and Directness:** Keep messages straightforward and focused on the call to action.
   - **Community Focus:** Highlight community involvement and the impact of collective efforts.
   - **Urgency:** Emphasize the immediacy of the issues at hand to encourage prompt action from supporters.
   - **Gratitude:** Always express thanks to supporters for their contributions, reinforcing a sense of community and appreciation.

This context profile should serve as a foundational guide for crafting personalized and effective communications for SURJ Santa Clara County, ensuring alignment with their mission and engagement strategies.

SURJ Santa Clara County

Support Racial Justice in Santa Clara County

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