<div style="position:relative;height:auto;padding:17px;clear:none;color:rgba(26, 26, 26, 0.7);font-family:adobe-garamond-pro;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;line-height:1.5"><div style="outline:none;box-sizing:inherit;text-align:left;line-height:1.5"><div style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5">The South Whiteshell Trail Association (SWTA), in conjunction with Manitoba Parks and First Nations, is thrilled to unveil an exciting project: The creation of a new trail winding through the wilderness and diverse landscapes at the east end of Falcon Lake.After 4 years of proposals, mapping, consultations, archeological surveys, and construction planning, we are ready to begin final trail development this fall. Join us as we embark on this extraordinary adventure, preserving the past, embracing the present and creating a sustainable wilderness experience for generations to come. Discover the unique terrain, ecosystems and vistas on a non-motorized trail at the east end of Falcon Lake. The intermediate hiking and biking trail will entice adventurers to experience new diverse landscapes. The single track trail will be set away from the shoreline and cottage development to give the user a feel for wilderness exploration.At over 16 km, with a wide range of scenery and more physically challenging terrain, this trail will be an exhilarating new experience for users. This will be an ideal stepping stone for those seeking a backcountry experience while remaining close to amenities. Our aim is to strike the perfect balance between sustainable design and minimal environmental impact, both during and after construction. PHASE 1 - UPGRADE EXISTING TRAIL (COMPLETE) During the fall of 2023, significant construction upgrades were made to existing hiking and cross-country ski trails on both the north and south sections of Falcon Lake. This $180,000 investment was fully paid for through generous grants from Trans Canada Trails (TCT), Trails Manitoba and private donations from SWTA supporters. PHASE 2 - NEW TRAIL CONSTRUCTION (MOSTLY COMPLETE) Construction of 10 kilometres of new trail have been completed over the summer and fall of 2024. An experienced trail builder with low impact construction techniques has been contracted. SWTA has received large matching grants from TCT and Trails Manitoba and over $115,000 in private donations for the second phase of this project, however construction was a little more expensive than we anticipated. PHASE 3 - FINISHING, NAMING AND HONOURING (FUNDRAISING) Upon completion of phase two, phase three will encompass trail finishing work, the installation of interpretive signage and donor recognition and a traditional naming of the trail. This phase will involve more collaboration with First Nations groups to honour and share the rich history of the area’s original inhabitants. Again we will be applying for grants from Trails Manitoba and Trans Canada Trail and will need to raise an additional $50,000 in private donations. LARGER GIVING LEVELS AND RECOGNITION TRAIL CHAMPION - Contributions of $20,000+ This is your opportunity to become a community leader in making the new trail at the east end of Falcon Lake a reality.</div></div><ul><li style="box-sizing:inherit">A donation of $20,000 or more will provide the greatest visibility for you or your organization with your name or company logo engraved on the donor plaque which will be located in a prominent location along the new trail.</li><li style="box-sizing:inherit">You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li style="box-sizing:inherit">A private helicopter tour (2 people) of the new trail will be awarded to the top donor. Tour generously donated by local cottager Murray Auld.</li><li style="box-sizing:inherit">You will receive a personal wooden plaque to commemorate your gift.</li><li style="box-sizing:inherit">Your name or organization name and logo will appear on news releases, and you will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL BLAZER – Contributions of $10,000+Join our team and become a Trail Blazer in building the new trail.<ul><li style="box-sizing:inherit">A donation of $10,000 or more will provide great visibility for you or your organization with your name or company name engraved on the donor plaque which will be located in a prominent location along the new trail.</li><li style="box-sizing:inherit">You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li style="box-sizing:inherit">You will receive a personal wooden plaque to commemorate your gift.</li><li style="box-sizing:inherit">Your name or organization name and logo will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL BUILDER – Contributions of $5,000+Become a Trail Builder and discover how you can make a lasting impact towards the new trail at the east end of Falcon lake.<ul><li style="box-sizing:inherit">A donation of $5,000 or more will be recognized on the donor plaque which will be located in a prominent location along the new trail.</li><li style="box-sizing:inherit">You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li style="box-sizing:inherit">Your name or organization name and logo will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL ADVOCATE – Contributions of $1,000+As a Trail Advocate you will receive permanent recognition on the donor plaque which will be located in a prominent location along the new trail.TRAIL SUPPORTER - Contributions of $500+As a Trail Supporter you will receive permanent recognition on the donor plaque (in smaller font size than an Advocate) which will be located in a prominent location along the new trail.<div style="outline:none;box-sizing:inherit;text-align:left;line-height:1.5"> <div style="outline:none;box-sizing:inherit;line-height:1.5"> </div><div style="outline:none;box-sizing:inherit;line-height:1.5"><div style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5"> </div></div></div></div>

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Last name,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We thank you from the bottom of our hearts. This donation brings us one step closer to completing this amazing new trail around the east end of Falcon Lake! If you would like to become more involved with the project, consider joining us as a volunteer or share our <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://www.swtatrails.com/connect-the-shores" rel="noopener noreferrer" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">fundraising page</a> with your friends and family. We appreciate your support!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1725853378/upi4c6s9ul5beqt6o6hr.jpg" style="width: 90px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 90px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">Gilles BoulleyPresident, South Whiteshell Trail AssociationTreaty 3 - Anishinaabe &amp; Metis TerritoryBox 13, Falcon Beach, MB, R0E 0N0<a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="http://www.swtatrails.com" rel="noopener noreferrer" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">www.swtatrails.com</a>info@swtatrails.com<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">

Thank you for fundraising with us this year again! Here is more information...

<div><div><div>The South Whiteshell Trail Association (SWTA), in conjunction with Manitoba Parks and First Nations, is thrilled to unveil an exciting project: The creation of a new trail winding through the wilderness and diverse landscapes at the east end of Falcon Lake.After 4 years of proposals, mapping, consultations, archeological surveys, and construction planning, we are ready to begin final trail development this fall. Join us as we embark on this extraordinary adventure, preserving the past, embracing the present and creating a sustainable wilderness experience for generations to come. Discover the unique terrain, ecosystems and vistas on a non-motorized trail at the east end of Falcon Lake. The intermediate hiking and biking trail will entice adventurers to experience new diverse landscapes. The single track trail will be set away from the shoreline and cottage development to give the user a feel for wilderness exploration.At over 16 km, with a wide range of scenery and more physically challenging terrain, this trail will be an exhilarating new experience for users. This will be an ideal stepping stone for those seeking a backcountry experience while remaining close to amenities. Our aim is to strike the perfect balance between sustainable design and minimal environmental impact, both during and after construction. PHASE 1 - UPGRADE EXISTING TRAIL (COMPLETE) During the fall of 2023, significant construction upgrades were made to existing hiking and cross-country ski trails on both the north and south sections of Falcon Lake. This $180,000 investment was fully paid for through generous grants from Trans Canada Trails (TCT), Trails Manitoba and private donations from SWTA supporters. PHASE 2 - NEW TRAIL CONSTRUCTION (MOSTLY COMPLETE) Construction of 10 kilometres of new trail have been completed over the summer and fall of 2024. An experienced trail builder with low impact construction techniques has been contracted. SWTA has received large matching grants from TCT and Trails Manitoba and over $115,000 in private donations for the second phase of this project, however construction was a little more expensive than we anticipated. PHASE 3 - FINISHING, NAMING AND HONOURING (FUNDRAISING) Upon completion of phase two, phase three will encompass trail finishing work, the installation of interpretive signage and donor recognition and a traditional naming of the trail. This phase will involve more collaboration with First Nations groups to honour and share the rich history of the area’s original inhabitants. Again we will be applying for grants from Trails Manitoba and Trans Canada Trail and will need to raise an additional $50,000 in private donations. LARGER GIVING LEVELS AND RECOGNITION TRAIL CHAMPION - Contributions of $20,000+ This is your opportunity to become a community leader in making the new trail at the east end of Falcon Lake a reality.</div></div><ul><li>A donation of $20,000 or more will provide the greatest visibility for you or your organization with your name or company logo engraved on the donor plaque which will be located in a prominent location along the new trail.</li><li>You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li>A private helicopter tour (2 people) of the new trail will be awarded to the top donor. Tour generously donated by local cottager Murray Auld.</li><li>You will receive a personal wooden plaque to commemorate your gift.</li><li>Your name or organization name and logo will appear on news releases, and you will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL BLAZER – Contributions of $10,000+Join our team and become a Trail Blazer in building the new trail.<ul><li>A donation of $10,000 or more will provide great visibility for you or your organization with your name or company name engraved on the donor plaque which will be located in a prominent location along the new trail.</li><li>You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li>You will receive a personal wooden plaque to commemorate your gift.</li><li>Your name or organization name and logo will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL BUILDER – Contributions of $5,000+Become a Trail Builder and discover how you can make a lasting impact towards the new trail at the east end of Falcon lake.<ul><li>A donation of $5,000 or more will be recognized on the donor plaque which will be located in a prominent location along the new trail.</li><li>You will receive an invitation to the ribbon-cutting ceremony at our Grand Opening.</li><li>Your name or organization name and logo will receive recognition on the SWTA website and Facebook/Instagram posts.</li></ul>TRAIL ADVOCATE – Contributions of $1,000+As a Trail Advocate you will receive permanent recognition on the donor plaque which will be located in a prominent location along the new trail.TRAIL SUPPORTER - Contributions of $500+As a Trail Supporter you will receive permanent recognition on the donor plaque (in smaller font size than an Advocate) which will be located in a prominent location along the new trail.<div> <div> </div><div><div> </div></div></div></div>

Connect the Shores - Building a Trail Around the East End of Falcon Lake

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South Whiteshell Trail Association

### Context Profile for South Whiteshell Trail Association

1. **Organization Mission & Cause**:
   - The South Whiteshell Trail Association (SWTA) is dedicated to the development, maintenance, and promotion of trails in the South Whiteshell area of Manitoba, Canada. Their mission emphasizes fostering a community of trail users and ensuring sustainable access to outdoor recreational opportunities. They aim to enhance the local environment and promote healthy lifestyles through outdoor activities.

2. **Type of Activities**:
   - SWTA organizes various community events, including:
     - **Trail Appreciation Day**: A day dedicated to trail maintenance and community celebration, featuring volunteer opportunities and recreational activities.
     - **Trail Work Crews**: Volunteers can participate in maintaining and improving different trail sections.
     - **Community Gatherings**: Events that include lawn games, bike skills courses, and social gatherings at local venues.
   - Fundraising campaigns and initiatives to support trail development and maintenance are also part of their activities.

3. **Tone of Voice**:
   - The tone of the SWTA's communications is **friendly**, **inviting**, and **community-oriented**. The language used is accessible and encourages participation from all ages, emphasizing inclusivity and a shared love for the outdoors. The content is often upbeat and celebratory, particularly in event promotions.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional yet friendly without the use of emojis, focusing instead on clear and engaging language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 7 total forms and 7 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and volunteer participation as key indicators of their impact.
   - **Volunteer Info**: Volunteers are encouraged to participate in trail maintenance and community events, with tools and equipment provided for certain activities.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise, and engaging language that reflects the community-oriented mission. Avoid jargon and ensure accessibility for all readers.
   - **Structure**: Organize content with headings and bullet points for easy readability. Use a friendly and inviting tone that encourages participation.
   - **Call to Action**: Always include a clear call to action, inviting readers to join events, volunteer, or support the organization in other ways.
   - **Personalization**: Use personalized greetings in emails to enhance engagement, as seen in their thank you emails.

This context profile provides a comprehensive overview of the South Whiteshell Trail Association, focusing on actionable insights that can guide the creation of personalized and effective content for their communications.

For donations of $500 or more, please write your name/organization as you'd like it to appear on our donor kiosk that will be along the new trail.

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South Whiteshell Trail Association

Connect the Shores - Building a Trail Around the East End of Falcon Lake

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