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IMPORTANT NOTE (PLEASE READ): Zeffy is Shea-Lynn's Butterfly Effect's (SBE) approved online fundraising platform because it allows SBE to receive 100% of the donation without fees. This is made possible through optional donor contributions but is not required. At the payment confirmation step, Zeffy will suggest a contribution. If you wish to adjust it to another amount, including setting it to zero, click the dropdown menu and select "Other".<hr />Your Gift Saves LivesBy buckling up, lives are saved every day—but too many still take the risk of going without. Your support helps us educate and raise awareness, empowering drivers and passengers to make safer choices on the road. By preventing unsafe decisions, we can reduce the risk of tragedy and spare families the heartache of preventable loss.Your generosity supports:<ul><li style="font-family:Roboto;font-size:14px;color:rgb(40, 50, 78);box-sizing:inherit">Educational programs</li><li style="font-family:Roboto;font-size:14px;color:rgb(40, 50, 78);box-sizing:inherit">Community engagement initiatives</li><li style="font-family:Roboto;font-size:14px;color:rgb(40, 50, 78);box-sizing:inherit">Awareness campaigns and events</li><li style="font-family:Roboto;font-size:14px;color:rgb(40, 50, 78);box-sizing:inherit">Resource development</li><li style="font-family:Roboto;font-size:14px;color:rgb(40, 50, 78);box-sizing:inherit">Advocacy for policy change</li></ul>Every donation creates safer roads and stronger families. Thank you for making this life-saving work possible.

Hello <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">We thank you from the bottom of our hearts. This
donation greatly helps our mission, as the successful operation of Shea-Lynn's
Butterfly Effect relies largely on members of the community like you. 100% of
your generous donation will allow us to take our story to the community and
encourage the public to protect themselves while on the road. Through advocacy,
education, and community engagement, our activities will increase seat belt and
road safety awareness, reducing the risk of fatalities and injuries experienced
in our communities. <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit"> <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">If you are interested in receiving updates
on how your donation is making a difference, sign up for our quarterly
e-newsletter <a href="https://forms.wix.com/r/7202829234799116346" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit"><span fr-original-style="font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="font-weight:bold;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">here</a><span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">. Or, if you would like to contribute
further, contact us to become a volunteer, or help us spread awareness by
talking to your friends and family about our cause! <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit"> <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">Thank you once again. Take care and stay safe!<span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit"> <span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">Brenda McGaw, Founder & Chief Vision Officer <span fr-original-style="font-style: italic; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="font-style:italic;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">(and Shea-Lynn's mother)<span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">E: info@slbutterflyeffect.org<span fr-original-style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;" style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;box-sizing:inherit">P: 780-554-5447

Hello First name,
 
 Thank you from the bottom of our hearts for registering to fundraise for our cause. Your efforts will make a significant impact, and we are excited to have you as part of our fundraising team. 👏
 
 💡 Here are some tips for sharing your campaign:
 <ol>
 <li>Personalize Your Story: Share why this cause is important to you. Personal stories resonate more with potential donors.</li>
 <li>Use Social Media: Post about your campaign on Facebook, Instagram, X, and LinkedIn. Include the campaign link and a compelling image or video.</li>
 <li>Email Your Network: Send a personal email to friends, family, and colleagues explaining why you are fundraising and how they can help.</li>
 <li>Regular Updates: Keep your supporters informed with updates on your progress and any milestones you reach. This keeps them engaged and more likely to share your campaign.</li>
 </ol>
 Brenda McGaw bmcgaw@slbutterflyeffect.org 780-554-5447

IMPORTANT NOTE (PLEASE READ): Zeffy is Shea-Lynn's Butterfly Effect's (SBE) approved online fundraising platform because it allows SBE to receive 100% of the donation without fees. This is made possible through optional donor contributions but is not required. At the payment confirmation step, Zeffy will suggest a contribution. If you wish to adjust it to another amount, including setting it to zero, click the dropdown menu and select "Other".<hr />Your Gift Saves LivesBy buckling up, lives are saved every day—but too many still take the risk of going without. Your support helps us educate and raise awareness, empowering drivers and passengers to make safer choices on the road. By preventing unsafe decisions, we can reduce the risk of tragedy and spare families the heartache of preventable loss.Your generosity supports:<ul><li>Educational programs</li><li>Community engagement initiatives</li><li>Awareness campaigns and events</li><li>Resource development</li><li>Advocacy for policy change</li></ul>Every donation creates safer roads and stronger families. Thank you for making this life-saving work possible.

Donate Today To Save A Life!

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Shea-Lynn's Butterfly Effect

### Context Profile for Shea-Lynn's Butterfly Effect

1. **Organization Mission & Cause**:
   - **Mission**: Shea-Lynn's Butterfly Effect (SBE) is dedicated to promoting seat belt safety education and awareness, aiming to create a culture of safety that saves lives. The organization was founded in memory of Shea-Lynn, who tragically lost her life in a car accident due to the absence of a seat belt.
   - **Cause**: The organization seeks to honor Shea-Lynn's legacy by educating communities about the importance of seat belt use and providing resources to support safer driving practices.

2. **Type of Activities**:
   - **Events**: SBE hosts fundraising events such as the "Buckle Up Benefit," which combines entertainment with fundraising efforts to support their mission. This event features activities like a charcuterie board dinner, live music, and a silent auction.
   - **Fundraising Campaigns**: The organization utilizes platforms like Zeffy for ticket sales to ensure that 100% of proceeds go towards their initiatives. They also encourage donations and contributions to silent auctions to further their cause.
   - **Community Programs**: SBE focuses on outreach and education within communities to raise awareness about seat belt safety.

3. **Tone of Voice**:
   - The tone of SBE's communications is **friendly**, **inspiring**, and **community-oriented**. The language is accessible and engaging, aiming to connect with supporters on a personal level while conveying the seriousness of their mission.
   - The website and campaign materials use phrases that evoke a sense of community and shared purpose, such as "building a safer tomorrow" and "together, we can save lives."

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications to enhance engagement and convey a friendly tone. Common emojis used include:
     - 🍽 (for food-related activities)
     - 🎶 (for music events)
     - 🛍 (for auction-related content)
     - 🤠 (to reflect a fun, themed atmosphere)
     - ✨ (to highlight special features)
   - Emojis are used strategically in event promotions to add visual interest and emotional appeal.

5. **Key Facts**:
   - **Founding Info**: Shea-Lynn's Butterfly Effect was established in memory of Shea-Lynn, who died in a car accident due to not wearing a seat belt.
   - **Scale**: The organization has conducted multiple fundraising campaigns and events, including at least six forms and two email campaigns.
   - **Impact Metrics**: Specific metrics on lives saved or communities reached are not detailed on the website, but the organization emphasizes the importance of each ticket sold and donation made in contributing to their mission.
   - **Volunteer Info**: While specific volunteer information is not provided, the organization likely relies on community involvement for events and outreach.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone that resonates with community members. Avoid overly formal language; instead, opt for approachable and relatable expressions.
   - **Content Structure**: Use clear headings and bullet points for easy readability. Incorporate engaging visuals, such as emojis, to enhance the emotional connection.
   - **Call to Action**: Always include a strong call to action, encouraging readers to participate in events, donate, or share the message of seat belt safety.
   - **Personal Touch**: Personalize communications when possible, addressing supporters by name and acknowledging their contributions to foster a sense of belonging and appreciation.

This context profile provides a comprehensive overview of Shea-Lynn's Butterfly Effect, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

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Shea-Lynn's Butterfly Effect

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