BSDWith costs increasing across the board, it is clear that making Pesach properly, this year, will be overwhelming to many. We are therefore launching our campaign for Kimcha d’Pischa early. The campaign is geared toward helping on three levels: Subsiding the new, higher costs of matzo for all who feel the need to utilize the subsidy; to help with general Pesach expenses, as needed; and to distribute shmura matzo to those who will use it to fulfill the mitzva, but who wouldn’t, otherwise, have shmura matzo. Matzo Subsidies Toward PurchaseI have already heard from multiple people who have bought shmura matzo for their households in the past that this year, they cannot afford to use shmura matzo. I plan to launch a second subsidized list. Over the past 10 years the cost per pound of the least expensive shmura matzo with a reliable hechsher has doubled. You can imagine how that impacts people who are already struggling financially. General Ma’os ChittimThroughout our community, people are struggling more and more to cover basic expenses. This is especially true for those who rely on assistance year-round to supplement their income and certainly for those who lack a steady income. For many, the added cost of Pesach supplies and food is completely overwhelming. Even people unaccustomed to asking for help are asking for help for Pesach. Mivtza MatzoWe are all aware of the Rebbe’s emphasis on the unique mitzva that reveals the emunah of a Jew who eats the michla dmhemenusa. More than thirty years ago, when we began distributing shmura matzo with clear instructions how to fulfill this Torah requirement, most Ottawa Jews were puzzled by the odd round matzos and shocked to learn that there was a specific time and an amount of matzo that needed to be consumed to fulfill the mitzva. Today, dozens of families who received their first shmura matzo as a gift, purchase their own and share shmura matzo with their acquaintances. Each year, we attempt to reach more and more people who are unfamiliar with this mitzva. The cost of acquiring matzos for distribution, even without increasing distribution this year, will be more than double what it cost us just three years ago. The cost of distribution will also be higher due to the increase in fuel costs.This campaign is being shared with a small list of individuals who have helped us with these efforts in the past. After Purim we plan to open the campaign to a larger group of people, if needed.

BSDHello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Your support earns you a share in the fulfillment of the mitzvos of Pesach by Yidden in Ottawa! As outlined in perek lamed beis,  doing a kindness for another Jew draws direcly from the point at which we are one with each other and one with Hashem! May we see the true revelation of Yechida sheb'nefesh with Moshiach, now. Thank you and tizku lmitzvos. Y. Botnick <a href="mailto:rabbi@chabadottawa.ca" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">rabbi@chabadottawa.ca</a>(613) 688-2025 x345

Thank you for fundraising with us this year again! Here is more information.

BSDWith costs increasing across the board, it is clear that making Pesach properly, this year, will be overwhelming to many. We are therefore launching our campaign for Kimcha d’Pischa early. The campaign is geared toward helping on three levels: Subsiding the new, higher costs of matzo for all who feel the need to utilize the subsidy; to help with general Pesach expenses, as needed; and to distribute shmura matzo to those who will use it to fulfill the mitzva, but who wouldn’t, otherwise, have shmura matzo. Matzo Subsidies Toward PurchaseI have already heard from multiple people who have bought shmura matzo for their households in the past that this year, they cannot afford to use shmura matzo. I plan to launch a second subsidized list. Over the past 10 years the cost per pound of the least expensive shmura matzo with a reliable hechsher has doubled. You can imagine how that impacts people who are already struggling financially. General Ma’os ChittimThroughout our community, people are struggling more and more to cover basic expenses. This is especially true for those who rely on assistance year-round to supplement their income and certainly for those who lack a steady income. For many, the added cost of Pesach supplies and food is completely overwhelming. Even people unaccustomed to asking for help are asking for help for Pesach. Mivtza MatzoWe are all aware of the Rebbe’s emphasis on the unique mitzva that reveals the emunah of a Jew who eats the michla dmhemenusa. More than thirty years ago, when we began distributing shmura matzo with clear instructions how to fulfill this Torah requirement, most Ottawa Jews were puzzled by the odd round matzos and shocked to learn that there was a specific time and an amount of matzo that needed to be consumed to fulfill the mitzva. Today, dozens of families who received their first shmura matzo as a gift, purchase their own and share shmura matzo with their acquaintances. Each year, we attempt to reach more and more people who are unfamiliar with this mitzva. The cost of acquiring matzos for distribution, even without increasing distribution this year, will be more than double what it cost us just three years ago. The cost of distribution will also be higher due to the increase in fuel costs.This campaign is being shared with a small list of individuals who have helped us with these efforts in the past. After Purim we plan to open the campaign to a larger group of people, if needed.

Matza Distribution and Ma'os Chittim 5785

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Chabad-Lubavitch of Ottawa

### Context Profile for Chabad-Lubavitch of Ottawa

1. **Organization Mission & Cause:**
   - **Mission:** Chabad-Lubavitch of Ottawa aims to foster a vibrant Jewish community by providing educational, spiritual, and social services. They focus on creating a warm and welcoming environment for individuals of all ages, promoting Jewish learning, and offering support to those in need.
   - **Cause:** The organization emphasizes kindness, community support, and personal growth, believing that every individual can contribute to a more compassionate world.

2. **Type of Activities:**
   - **Community Programs:** They offer various programs including educational classes, prayer services, social gatherings, and community meals for seniors and families.
   - **Events:** Regular events such as holiday celebrations, workshops, and outreach initiatives are organized to engage the community and foster connections.
   - **Fundraising Campaigns:** The organization runs campaigns like "Donate to Change Lives" to support their programs and outreach efforts.

3. **Tone of Voice:**
   - The tone is **friendly, inspiring, and community-oriented**. The language used is warm and inviting, encouraging participation and support from the community. Phrases like "Join us in Creating Change!" and "You can be a partner in making it happen" reflect an uplifting and motivating tone.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively, such as 🌟 in their campaign title. This adds a friendly and approachable touch to their communications, particularly in fundraising appeals.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but Chabad-Lubavitch is part of a larger global movement established in the 18th century.
   - **Scale:** The organization has a local focus in Ottawa, serving a diverse Jewish community.
   - **Impact Metrics:** While specific metrics are not detailed, the emphasis on community support and engagement suggests a significant local impact.
   - **Volunteer Info:** The website encourages community involvement, indicating opportunities for volunteering and participation in various programs.

6. **Writing Guidelines:**
   - **Style:** Use a warm and inviting tone that reflects community spirit. Incorporate motivational language that encourages action and participation.
   - **Structure:** Keep sentences clear and concise, with a focus on community impact and personal connection.
   - **Emojis:** Use emojis to enhance engagement but limit their use to maintain professionalism.
   - **Personalization:** Include personal touches in communications, such as addressing recipients by name and expressing gratitude for their support.

This context profile provides a comprehensive overview of Chabad-Lubavitch of Ottawa, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and community-focused activities.

Chabad-Lubavitch of Ottawa

Matza Distribution and Ma'os Chittim 5785

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