Up and Running

### Context Profile for Up and Running

1. **Organization Mission & Cause**:
   - **Mission**: Up and Running is dedicated to promoting mental health through accessible walking and running programs. They aim to create positive change in the community by providing low-cost, supportive activities that encourage physical wellness and mental well-being.
   - **Cause**: The organization focuses on addressing the increasing levels of burnout and declining mental health in communities, particularly through physical activity.

2. **Type of Activities**:
   - **Events**: They organize community events like the "Harvest Trailmixer," which includes running and walking activities aimed at fundraising for mental health initiatives.
   - **Fundraising Campaigns**: They run campaigns to raise funds for their programs, with specific monetary goals (e.g., $35,000 for the Harvest Trailmixer).
   - **Community Programs**: Up and Running offers programs that are designed to be safe, supportive, and accessible to all community members, promoting overall mental health.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. The language used is inclusive and encourages community involvement, emphasizing the positive impact of participation on mental health.
   - The content is approachable, aiming to motivate individuals to engage in activities that benefit both themselves and the community.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and impact rather than casual or playful language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has established itself as a community-focused initiative.
   - **Scale**: The organization has a total of 377 forms and has conducted 40 email campaigns, indicating an active engagement with the community.
   - **Impact Metrics**: They aim to raise significant funds (e.g., $35,000) for their programs, highlighting their commitment to expanding mental health resources.
   - **Volunteer Info**: While specific volunteer details are not mentioned, community involvement is a key aspect of their programs.

6. **Writing Guidelines**:
   - Use a **friendly and inclusive tone** that encourages participation and community spirit.
   - Focus on **clarity and motivation**, emphasizing the positive outcomes of involvement in events and programs.
   - Avoid casual language or emojis to maintain a professional and supportive atmosphere.
   - Highlight the impact of donations and participation, using specific metrics or goals to create urgency and importance.

This context profile serves as a foundational guide for generating personalized and effective content for Up and Running, ensuring alignment with their mission, tone, and community engagement strategies.

Admit one, 11+
Children 10 and under free

General Admission

Family of 4+

Country Rumble, presented by Co-operators, Brad Barbour Insurance Group Inc. is a community fundraising event for all ages. We invite you to join us on September 17, 2023, at The Arboretum Centre, University of Guelph  With a wide variety of activities to choose from, including live music showcasing local talent, workshops, and fun activities for all ages. Country Rumble is guaranteed to have something for everyone!  Our community continues to experience unprecedented levels of burnout, and a decline in their mental health. With your help, we are hoping to raise $35,000. All proceeds from Country Rumble will be directed towards Up and Running Guelph to ensure the continued delivery and expansion of low-cost, accessible, safe, and supportive programs that promote positive mental health. General Admission - includes access to live music performances, workshops, and fun activities for all ages.  Schmuck Truck Gourmet Food Truck will be onsite to purchase food. Admission fees will also be collected at the gates on the event day.<ul><li style="box-sizing:inherit">$15 per person</li><li style="box-sizing:inherit">$40 Family of 4+</li><li style="box-sizing:inherit">Children 10 and under free</li></ul><span style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;color:rgb(253, 101, 54);font-family:Helvetica;font-size:12px">*Please note:<span style="box-sizing:inherit;color:rgb(253, 101, 54);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-family:Helvetica;font-size:12px"> <span style="box-sizing:inherit;color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-family:Helvetica;font-size:12px"> During checkout, Zeffy prefills a suggested a "contribution amount" to support their registration platform. Be sure to double check and adjust as you see fit. This is NOT a required fee (it is okay to put $0)

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We are excited to have you join us for our signature community event, Country Rumble presented by Co-operators, Brad Barbour Insurance Group Inc. Upon arrival, please make your way inside The Arboretum Centre for your event wristband and guide. 📭     The Arboretum Center, University of Guelph - 200 Arboretum Rd, Guelph, ON N1G 2W1, Canada 📆      Sunday, September 17, 2023  If you have any questions leading up to event day, please do not hesitate to contact me directly! Kind regards. Kelly Leggekelly@upandrunningguelph.ca519-400-4395

Country Rumble, presented by Co-operators, Brad Barbour Insurance Group Inc. is a community fundraising event for all ages. We invite you to join us on September 17, 2023, at The Arboretum Centre, University of Guelph  With a wide variety of activities to choose from, including live music showcasing local talent, workshops, and fun activities for all ages. Country Rumble is guaranteed to have something for everyone!  Our community continues to experience unprecedented levels of burnout, and a decline in their mental health. With your help, we are hoping to raise $35,000. All proceeds from Country Rumble will be directed towards Up and Running Guelph to ensure the continued delivery and expansion of low-cost, accessible, safe, and supportive programs that promote positive mental health. General Admission - includes access to live music performances, workshops, and fun activities for all ages.  Schmuck Truck Gourmet Food Truck will be onsite to purchase food. Admission fees will also be collected at the gates on the event day.<ul><li>$15 per person</li><li>$40 Family of 4+</li><li>Children 10 and under free</li></ul>*Please note:  During checkout, Zeffy prefills a suggested a "contribution amount" to support their registration platform. Be sure to double check and adjust as you see fit. This is NOT a required fee (it is okay to put $0)

Up and Running

2023 Country Rumble General Admission

200 Arboretum Rd

General Admission

$15

Family of 4+

$40

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