American Cancer Society, Relay For Life (via All About Accounting)

### Context Profile for American Cancer Society, Relay For Life

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. Their mission is to eliminate cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service. Relay For Life is a key initiative under ACS that engages communities in a global movement to fight cancer, emphasizing the importance of community involvement and support for those affected by cancer.

#### 2. Type of Activities
- **Events**: Relay For Life events are community gatherings where participants walk to honor cancer survivors and remember those lost to the disease. These events often include activities such as ceremonies, games, and entertainment.
- **Fundraising Campaigns**: The organization conducts various fundraising initiatives, including the Prize Bingo event mentioned in the recent email campaign, to support cancer research and patient services.
- **Community Programs**: ACS provides resources for education, support groups, and advocacy efforts aimed at cancer prevention and awareness.

#### 3. Tone of Voice
The tone of voice used by the American Cancer Society is friendly, supportive, and inspiring. Communications aim to foster a sense of community and hope, encouraging participation and engagement. The language is approachable and often includes expressions of gratitude and encouragement, as seen in the email campaign excerpt.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and direct messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913, making it one of the oldest and most established health organizations in the U.S.
- **Scale**: Relay For Life is a nationwide event with local chapters across the country, engaging millions of participants annually.
- **Impact Metrics**: The ACS reports significant contributions to cancer research funding, education, and support services, although specific metrics were not detailed on the website.
- **Volunteer Info**: Volunteers play a crucial role in organizing events and supporting the mission of ACS, with opportunities available for individuals and groups to get involved.

#### 6. Writing Guidelines
- **Style**: Use a conversational and encouraging tone that reflects the supportive nature of the organization. 
- **Structure**: Keep communications clear and concise, using bullet points for event details and important information.
- **Personalization**: Incorporate personal touches, such as addressing recipients by name, to foster a connection.
- **Call to Action**: Include strong calls to action that encourage participation in events and donations, emphasizing the impact of contributions on cancer research and support.

This context profile serves as a comprehensive guide for creating tailored content for the American Cancer Society, Relay For Life, ensuring alignment with their mission, tone, and community-focused activities.

Tribute honoring a cancer survivor. If you would like a picture added, email it to GroveCityPARelay@cancer.org with the name of the person in the subject. One email per sign please. You will be able to enter their name(s) on the next page. Sample shown is tribute sign without picture.

Tribute Sign in Honor of a loved one who has faced cancer

Tribute remembering someone who has been lost to the disease. If you would like a picture added, email it to GroveCityRelay@cancer.org with the name of the person in the subject. One email per sign please. You will be able to enter their name(s) on the next page. Sample shown is tribute sign with picture.

Tribute Sign in Memory of a loved one lost to cancer.

Lantern honoring a cancer survivor. You will be able to enter their name(s) on the next page.

Lantern of Hope in Honor of a loved one who has faced cancer

Lantern remembering someone who has been lost to the disease. You will be able to enter their name(s) on the next page.

Lantern of Hope in Memory of a loved one lost to cancer.

<strong style="box-sizing:inherit;font-weight:700;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Please read all information listed below before ordering. Honor a loved one touched by a cancer diagnosis with a tribute sign, and/or Lantern of Hope to be displayed at the Relay For Life of Greater Grove City Area event on Saturday July 29th, at Memorial Park.   Tribute Signs Honor or Remember your loved ones touched by cancer. We will be offering printed coroplast tribute signs for a $25 donation or 5 for $100. These will be placed along the walk route at the event. You are welcome to pick up and keep your tributes at the close of the event on July 29th.  It will be announced when pick up will begin, we ask that no tributes be removed until that time. Shipping and post walk pick up are unavailable.Tribute Description: The signs are size 9"h x 12"w and are available with or without an image. To allow printing time, donations for signs are due by JULY 7TH. All high-quality images must be submitted electronically to <a href="mailto:GroveCityPARelay@cancer.org">GroveCityPARelay@cancer.org</a> by end of day July 7th and include the name as you want it to appear on the sign in the subject of the email. If ordering more than one sign, please send separate emails so there is no confusion who is who. Lanterns of HopeLanterns of Hope, will also be displayed at the event.  Each Lantern is created in honor of someone who survived cancer or in memory of someone we have lost to the disease.   You are welcome to pick up and keep your lanterns at the close of the event on July 29th.  It will be announced when pick up will begin, we ask that no lanterns be removed until that time. Shipping and post walk pick up are unavailable.Lantern Description: 8.75" Black Metal Brushed Vintage Candle Lantern with LED Candle & name plaque. $25 donation each or $100 for 5 lanterns. A limited number of Lanterns of Hope are available and will be given on a first come, first served basis. Donations must be submitted by JULY 7TH to allow time for ordering of custom name plates and preparation of the lanterns. BUNDLE: BOTH OPTIONS ARE $25 FOR ONE OR 5 FOR $100. You can get 5 of one or the other or mix and match between the two for a total of five items. Enter the discount code "BUNDLE" at check out. Code is case sensitive. Questions? Contact <a href="mailto:GroveCityPARelay@cancer.org">GroveCityPARelay@cancer.org</a>

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1679512043/df19vf4kr7v5usmigldq.png" style="width:352px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for honoring or remembering a loved one touched by a cancer diagnosis with Tribute Signs and/or Lanterns of Hope.   As a reminder, if you ordered a tribute sign and wish to include an image, please send it by email to GroveCityPARelay@cancer.org by July 7th to ensure enough processing time. Tribute Signs and Lanterns of Hope will be displayed at the Relay For Life of Greater Grove City Area event on Saturday, July 29th, at Memorial Park. You can learn more about the day at <a>www.relay.org/grovecitypa</a> You are welcome to pick up and keep your tributes at the close of the event on July 29th.  It will be announced when pick up will begin, we ask that no tributes be removed until that time. Shipping and post walk pick up are unavailable. Thank you for supporting our mission to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer. With gratitude, Michelle Ducharme and Nikki CareyGroveCityPARelay@cancer.org | 814.616.2035

Please read all information listed below before ordering. Honor a loved one touched by a cancer diagnosis with a tribute sign, and/or Lantern of Hope to be displayed at the Relay For Life of Greater Grove City Area event on Saturday July 29th, at Memorial Park.   Tribute Signs Honor or Remember your loved ones touched by cancer. We will be offering printed coroplast tribute signs for a $25 donation or 5 for $100. These will be placed along the walk route at the event. You are welcome to pick up and keep your tributes at the close of the event on July 29th.  It will be announced when pick up will begin, we ask that no tributes be removed until that time. Shipping and post walk pick up are unavailable.Tribute Description: The signs are size 9"h x 12"w and are available with or without an image. To allow printing time, donations for signs are due by JULY 7TH. All high-quality images must be submitted electronically to <a href="mailto:GroveCityPARelay@cancer.org">GroveCityPARelay@cancer.org</a> by end of day July 7th and include the name as you want it to appear on the sign in the subject of the email. If ordering more than one sign, please send separate emails so there is no confusion who is who. Lanterns of HopeLanterns of Hope, will also be displayed at the event.  Each Lantern is created in honor of someone who survived cancer or in memory of someone we have lost to the disease.   You are welcome to pick up and keep your lanterns at the close of the event on July 29th.  It will be announced when pick up will begin, we ask that no lanterns be removed until that time. Shipping and post walk pick up are unavailable.Lantern Description: 8.75" Black Metal Brushed Vintage Candle Lantern with LED Candle &amp; name plaque. $25 donation each or $100 for 5 lanterns. A limited number of Lanterns of Hope are available and will be given on a first come, first served basis. Donations must be submitted by JULY 7TH to allow time for ordering of custom name plates and preparation of the lanterns. BUNDLE: BOTH OPTIONS ARE $25 FOR ONE OR 5 FOR $100. You can get 5 of one or the other or mix and match between the two for a total of five items. Enter the discount code "BUNDLE" at check out. Code is case sensitive. Questions? Contact <a href="mailto:GroveCityPARelay@cancer.org">GroveCityPARelay@cancer.org</a>

American Cancer Society, Relay For Life (via All About Accounting)

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American Cancer Society Relay For Life of Greater Grove City Area Tribute Fundraiser

Tribute Sign in Honor of a loved one who has faced cancer

US$25

Tribute Sign in Memory of a loved one lost to cancer.

US$25

Lantern of Hope in Honor of a loved one who has faced cancer

US$25

Lantern of Hope in Memory of a loved one lost to cancer.

US$25