Border Paws Animal Shelter Society

### Context Profile for Border Paws Animal Shelter Society

1. **Organization Mission & Cause:**
   - **Mission:** Border Paws Animal Shelter Society is dedicated to improving the lives of animals in need through rescue, rehabilitation, and responsible adoption. They focus on providing spay and neuter services to control the pet population and reduce the number of homeless animals in the community.
   - **Cause:** The organization aims to create a compassionate community where all animals are treated with respect and care, ensuring they have a safe and loving home.

2. **Type of Activities:**
   - **Events:** The organization hosts various fundraising events, including the "Breakfast Day for Neuter & Spay," where community members can purchase breakfast sandwiches to support spay and neuter surgeries.
   - **Fundraising Campaigns:** Regular campaigns such as monthly 50/50 raffles to raise funds for shelter operations and animal care.
   - **Community Programs:** They engage in community outreach to promote responsible pet ownership and provide educational resources about animal welfare.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, inspiring, and approachable**. The language is casual yet professional, aiming to connect emotionally with the audience while conveying important information about their mission and activities.
   - **Examples of Tone:** Phrases like "Start your day with breakfast that makes a difference!" and "Fuel your morning, fuel our community" reflect an upbeat and motivational tone.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their communications to add a friendly touch. Common emojis include:
     - 🐾 (paw prints) to emphasize animal-related content.
     - 💙 (blue heart) to convey care and compassion.
     - 📅 (calendar) for event dates.
     - 🥪 (sandwich) for food-related promotions.
   - Emojis are used in both campaign forms and thank you emails, enhancing engagement without overwhelming the text.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not provided on the website.
   - **Scale:** The organization has conducted 10 forms and 31 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics:** While specific metrics are not detailed, the focus on spay and neuter programs suggests a commitment to reducing the number of homeless animals.
   - **Volunteer Info:** The website encourages community involvement, although specific volunteer opportunities or metrics are not outlined.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and conversational tone, incorporating motivational language that inspires action.
   - **Structure:** Keep content clear and concise, using bullet points or short paragraphs for readability.
   - **Call to Action:** Include strong calls to action, encouraging participation in events or donations (e.g., "Don’t wait—place your order today!").
   - **Emojis:** Use emojis strategically to enhance engagement and convey warmth but avoid overuse to maintain professionalism.

This context profile provides a comprehensive understanding of Border Paws Animal Shelter Society, enabling AI assistants to create tailored, effective content that resonates with the organization’s mission and audience.

1 Ticket for $10

5 Tickets for $25

25 Tickets for $50

$1,000 Gift Card to Co-op   <hr /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1701980763/uwxi5t2lt5eypuf8ussw.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> * Adorable cat not included. <hr /> Generously donated by Lloydminster Co-op. Lottery Licence #718090

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Best of Luck!  The Winner will be announce Monday December 16 at our shelter! The Team at Border Paws Animal Shelter<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1697755586/sfpeojykve1sq5ed8fw9.jpg" style="width:67px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

$1,000 Gift Card to Co-op   <hr /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1701980763/uwxi5t2lt5eypuf8ussw.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> * Adorable cat not included. <hr /> Generously donated by Lloydminster Co-op. Lottery Licence #718090

Border Paws Animal Shelter Society

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