ROTARY CLUB OF ST CATHARINES SOUTH CHARITABLE TRUST

### Context Profile for Rotary Club of St. Catharines South Charitable Trust

#### 1. Organization Mission & Cause
The Rotary Club of St. Catharines South is dedicated to combating malnutrition and stunted growth in vulnerable children through the Trust For Malnutrition and Stunted Growth (TMSG). Their mission focuses on providing critical nutrition, healthcare, and educational support to children in need, aiming to help them grow healthy and reach their full potential. The organization emphasizes the urgency of the issue, noting that 98% of infants in Sindh suffer from undernourishment, leading to lifelong challenges.

#### 2. Type of Activities
- **Fundraising Campaigns**: The organization runs campaigns to raise funds for nutritional interventions, healthcare services, and educational programs.
- **Community Programs**: TMSG implements comprehensive programs designed to improve children's nutrition and health.
- **Volunteer Opportunities**: The organization is 100% volunteer-driven, encouraging community involvement and support.

#### 3. Tone of Voice
The tone of the Rotary Club's communications is:
- **Inspiring**: The language used encourages action and highlights the positive impact of contributions.
- **Urgent**: There is a strong sense of urgency regarding the malnutrition crisis, motivating potential donors to act quickly.
- **Friendly and Supportive**: The content is approachable, inviting community members to join in creating change.

#### 4. Emoji Usage
The organization uses emojis in their communications to enhance engagement and convey emotion. Common emojis include:
- 💪 (strong)
- 🌍 (earth)
- 💙 (blue heart)
- 🇵🇰 (Pakistan flag)
- 🌟 (star)
- 💖 (heart)
Emojis are used strategically to emphasize key messages and create a friendly tone, appearing frequently in fundraising campaigns and social media posts.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not provided on the website, but the organization is part of the larger Rotary International network.
- **Scale**: The organization has conducted at least 25 fundraising forms and 6 email campaigns.
- **Impact Metrics**: They highlight that for just $10 a month, donors can help restore the health of multiple malnourished children, showcasing the tangible impact of donations.
- **Volunteer Info**: The organization operates entirely on volunteer support, emphasizing that all donations go directly to saving lives with no administrative costs.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand.
- **Call to Action**: Include strong calls to action, encouraging readers to donate, volunteer, or share the campaign.
- **Emotional Appeal**: Highlight the emotional aspects of the cause, using stories or statistics to connect with the audience.
- **Consistent Messaging**: Maintain a consistent focus on the mission of combating malnutrition and supporting children's health and education.
- **Use of Formatting**: Utilize bold text for emphasis on key points and statistics, and incorporate bullet points for easy readability.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the Rotary Club of St. Catharines South's mission, values, and communication style.

General admission

<h2><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741659896/lubokwmmxcc9xaana3oq.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" /></h2><h2>2025 - Paul Harris Celebration Evening</h2><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">📅 Date: May 1st, 2025 📍 Location: Amici's Banquet and Conference Centre 2740 Merrittville Highway, Thorold, ON 🕔 Doors Open: 5:30 p.m. | 🎤 Program Begins: 6:30 p.m. 👔 Dress Code: Business Attire<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">Join us for an elegant evening celebrating the legacy of Paul Harris, the founder of Rotary International, the Rotary Foundation and honouring individuals who exemplify “Service Above Self.”<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">Enjoy a night of fellowship, inspiration, and recognition while sharing a delicious dinner with fellow Rotarians, community leaders, and friends.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">🎟 Ticket Price: $50 per person (Includes Appetizer Buffet)<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">Hosted by:<ul><li style="box-sizing:inherit">Rotary Club of St. Catharines South</li><li style="box-sizing:inherit">Rotary Club of St. Catharines Lakeshore</li><li style="box-sizing:inherit">Rotary Club of St. Catharines</li></ul><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;line-height:1.5;box-sizing:inherit">💳 Payment Options:<ul><li style="box-sizing:inherit">E-transfer to: <a rel="noopener" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit">treasurer@rotarysouth.ca</a></li><li style="box-sizing:inherit">Cheque Payable to: Rotary Club of St. Catharines South (Mail/Drop-off to Deb Garneau)</li><li style="box-sizing:inherit">Purchase Online through Zeffy (Secure payment via credit card – no additional fees!)</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for purchasing a ticket to the Paul Harris Celebration Evening on May 1st, 2025! We are excited to have you join us for this special event as we celebrate the legacy of Paul Harris and recognize individuals who embody Rotary’s spirit of service. Event Details:📅 Date: Thursday, May 1st, 2025📍 Location: Amici's Banquet and Conference Centre2740 Merrittville Highway, Thorold, ON🕔 Doors Open: 5:30 p.m. | 🎤 Program Begins: 6:30 p.m.👔 Dress Code: Business Attire Your $50 ticket includes Appetizer Buffet, and we look forward to an inspiring evening filled with fellowship, recognition, and Rotary spirit. If you have any questions or need assistance, feel free to contact us at events@rotarysouth.ca. Thank you for your support, and we can’t wait to celebrate with you! Yours in Rotary, Rotary Club of St. Catharines SouthRotary Club of St. Catharines LakeshoreRotary Club of St. Catharines

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741659896/lubokwmmxcc9xaana3oq.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />2025 - Paul Harris Celebration Evening<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">📅 Date: May 1st, 2025 📍 Location: Amici's Banquet and Conference Centre 2740 Merrittville Highway, Thorold, ON 🕔 Doors Open: 5:30 p.m. | 🎤 Program Begins: 6:30 p.m. 👔 Dress Code: Business Attire<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Join us for an elegant evening celebrating the legacy of Paul Harris, the founder of Rotary International, the Rotary Foundation and honouring individuals who exemplify “Service Above Self.”<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Enjoy a night of fellowship, inspiration, and recognition while sharing a delicious dinner with fellow Rotarians, community leaders, and friends.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">🎟 Ticket Price: $50 per person (Includes Appetizer Buffet)<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Hosted by:<ul><li>Rotary Club of St. Catharines South</li><li>Rotary Club of St. Catharines Lakeshore</li><li>Rotary Club of St. Catharines</li></ul><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">💳 Payment Options:<ul><li>E-transfer to: <a>treasurer@rotarysouth.ca</a></li><li>Cheque Payable to: Rotary Club of St. Catharines South (Mail/Drop-off to Deb Garneau)</li><li>Purchase Online through Zeffy (Secure payment via credit card – no additional fees!)</li></ul>

ROTARY CLUB OF ST CATHARINES SOUTH CHARITABLE TRUST

2025 - A Paul Harris Celebration Evening

2740 Merrittville Hwy

General admission

$50