Hospice and Palliative Care of the Piedmont Foundation

### Context Profile for Hospice and Palliative Care of the Piedmont Foundation

#### 1. Organization Mission & Cause
**Mission:** Hospice and Palliative Care of the Piedmont Foundation is dedicated to providing compassionate care and support for individuals facing life-limiting illnesses and their families. Their mission emphasizes the importance of dignity, comfort, and quality of life, ensuring that patients receive comprehensive hospice and palliative care tailored to their needs.

**Cause:** The organization focuses on enhancing the quality of life for those with serious illnesses through specialized medical care, emotional support, and grief counseling. They aim to alleviate suffering and provide a supportive environment for both patients and their families.

#### 2. Type of Activities
- **Events:** The organization hosts various community events, including the "Swing Fore Hospice" golf raffle, which raises funds for their services. They also organize events like the "Santa Stroll," which fosters community engagement and support.
- **Fundraising Campaigns:** Regular fundraising initiatives, including raffles and community walks, to support their mission.
- **Community Programs:** They offer grief support services, educational resources, and outreach programs to raise awareness about hospice and palliative care.

#### 3. Tone of Voice
The tone of voice used by the organization is **friendly, compassionate, and encouraging**. The language is accessible and warm, aiming to foster a sense of community and support. Phrases like "support compassionate care" and "helping us provide vital services" reflect a nurturing approach, making it clear that they value both their clients and donors.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎟️, 🏌️‍♂️, 👟, 🎁). Emojis are used to add a friendly and engaging touch to their messages, making them more relatable and visually appealing. They are used moderately, primarily in promotional content to highlight key points and create a lively atmosphere.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not provided on the website, but the organization has been serving the community for several years.
- **Scale:** The organization has a total of 15 forms and has conducted 5 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes the importance of their services in enhancing the quality of life for patients and families.
- **Volunteer Info:** The website encourages community involvement and donations, suggesting opportunities for volunteers to contribute to their mission.

#### 6. Writing Guidelines
- **Style:** Maintain a warm and compassionate tone, using accessible language that resonates with a broad audience.
- **Structure:** Use clear headings and bullet points to organize information, making it easy to read and digest.
- **Engagement:** Incorporate calls to action that invite community participation, such as volunteering or attending events.
- **Emojis:** Use emojis sparingly to enhance engagement without overwhelming the text. They should complement the message and add a friendly touch.

This context profile serves as a foundation for creating personalized and impactful content for the Hospice and Palliative Care of the Piedmont Foundation, ensuring alignment with their mission and values.

We hope you can join us for the Butterfly Celebration on Saturday, May 10, 2025, at 10:30 AM.  However, we will have children here to release butterflies purchased for those who can't attend. (Note: The contribution to Zeffy is optional.)

Painted Lady Butterfly

<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-family:&quot;Open Sans&quot;, Verdana, Helvetica, sans-serif;font-size:16px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;color:rgb(102, 102, 102);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">On Saturday, May 10, 2025, at 10:30 AM, Hospice & Palliative Care of the Piedmont will host our 26th annual live butterfly release! The Friends of Hospice Committee sponsors this special occasion.<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-family:&quot;Open Sans&quot;, Verdana, Helvetica, sans-serif;font-size:16px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;color:rgb(102, 102, 102);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">The event is held in honor and memory of special friends and family in our lives. The live butterflies are available for purchase at the cost of $15 each. A lovely note card will be sent to the person that you honor on your form… or a card to the family of the person that you are remembering. All forms must include complete addresses so that we may send the cards.<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-family:&quot;Open Sans&quot;, Verdana, Helvetica, sans-serif;font-size:16px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;color:rgb(102, 102, 102);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">For more information on The Butterfly Celebration, please call Hospice & Palliative Care of the Piedmont at 864.227.9393.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, On behalf of Hospice & Palliative Care of the Piedmont, we extend our heartfelt gratitude for your generous purchase of a butterfly for our upcoming Live Butterfly Release event on May 10, 2025, at 10:30 AM. Your thoughtful contribution not only adds beauty to our event but also provides invaluable support to patients and families in need. All proceeds from this event go directly to the Hospice & Palliative Care of the Piedmont Foundation, which exists to sustain and promote supportive care and services for those we serve. Your generosity enables us to continue our mission of providing comfort, compassion, and dignity to individuals and families during challenging times. Together, we are making a profound difference in the lives of those we care for. We look forward to celebrating with you at the Live Butterfly Celebration event! With sincere appreciation, Andrea ScottDevelopment Managerascott@hospicepiedmont.org18642279393

<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">On Saturday, May 10, 2025, at 10:30 AM, Hospice &amp; Palliative Care of the Piedmont will host our 26th annual live butterfly release! The Friends of Hospice Committee sponsors this special occasion.<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">The event is held in honor and memory of special friends and family in our lives. The live butterflies are available for purchase at the cost of $15 each. A lovely note card will be sent to the person that you honor on your form… or a card to the family of the person that you are remembering. All forms must include complete addresses so that we may send the cards.<p style="box-sizing:inherit;margin:0px 0px 1.25rem;padding:0px;font-weight:100;line-height:28px;text-rendering:optimizelegibility;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">For more information on The Butterfly Celebration, please call Hospice &amp; Palliative Care of the Piedmont at 864.227.9393.

Hospice and Palliative Care of the Piedmont Foundation

2025 Butterfly Celebration

408 W Alexander Ave

Painted Lady Butterfly

US$15

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