California Shortline Railroad Association

### Context Profile for California Shortline Railroad Association (CSLRA)

1. **Organization Mission & Cause**:
   - The California Shortline Railroad Association (CSLRA) is dedicated to promoting and preserving shortline railroads in California. Their mission encompasses advocating for the interests of shortline railroads, fostering collaboration among members, and enhancing public awareness of the significance of these railroads in the transportation industry and local economies.

2. **Type of Activities**:
   - **Events**: The CSLRA organizes events such as the "CSLRA Fall Train Trip," which is a round-trip excursion between Rocklin, CA, and Reno, NV. This event is exclusive to members who have paid their dues and serves as a key fundraising initiative.
   - **Fundraising Campaigns**: The organization conducts various fundraising campaigns, including sponsorship opportunities for events, which are vital for their operational funding.
   - **Community Programs**: They engage in community outreach to promote the importance of shortline railroads and their contributions to local economies.

3. **Tone of Voice**:
   - The tone of the CSLRA's communications is **professional** yet **friendly**. They maintain a clear and informative style, ensuring that details are conveyed effectively while also being approachable. The use of direct language and structured information reflects a commitment to clarity and professionalism.

4. **Emoji Usage**:
   - The CSLRA does not appear to use emojis in their communications. Their content is straightforward and focuses on delivering information without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 20 forms and has sent out 58 email campaigns, indicating an active engagement with their members.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes the importance of membership dues and sponsorships for funding their activities.
   - **Volunteer Info**: There is no explicit mention of volunteer opportunities on the website, but engagement in events suggests potential for volunteer involvement.

6. **Writing Guidelines**:
   - **Clarity and Structure**: Content should be clear, structured, and easy to read. Use headings and bullet points where necessary to enhance readability.
   - **Professional and Friendly Tone**: Maintain a balance between professionalism and friendliness. Use direct language that is informative but also welcoming.
   - **Detail-Oriented**: Provide thorough details about events, including dates, locations, and requirements, to ensure members have all necessary information.
   - **Call to Action**: Encourage participation and engagement through clear calls to action, especially in event promotions and fundraising efforts.

This context profile serves as a foundational guide for generating personalized content for the California Shortline Railroad Association, ensuring alignment with their mission, tone, and communication style.

For attendees from companies with paid 2025 CSLRA dues.

Event Registration for CSLRA members

For attendees from companies who have not paid 2025 CSLRA dues.

Event Registration for Non-Members

Does not include admission to meeting sessions.

Lunch and Reception Admission for guest/spouse

Includes one member or non-member meeting attendee

Event Silver Sponsor

Includes one member or non-member meeting attendee.

Event Gold Sponsor

Event Platinum Sponsor

Silver Sponsor Upsell - Member already registered

Silver Sponsor Upsell for Member Company already registered

Gold Sponsor upsell - member already registered

Gold Sponsor upsell for member companies

Mail checks to: CA Short Line Railroad Association, 28364 S. Western Avenue, #67, Rancho Palos Verdes, CA 90275

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name , <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1716146104/wyviffx9zk6iyobulnhg.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none" /> Thank you for registering for the CSLRA Annual Meeting in San Diego July 22 - 23, 2025! This email confirms that your event registration has been received. Here are the sign-up/payment links for our optional additional activities for the afternoon of July 23 will be sent to you separately.  For planning purposes it should be possible to catch evening flights out of San Diego 7 PM or later on July 23, if that is your plan rather than staying overnight and departing on July 24. <p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin:0px;line-height:1.5"> Don NortonExecutive Director, CSLRAexecutivedirector@cslra.org310-863-4573

The 2025 CSLRA Annual Meeting will be held at the Westin San Diego July 22 - 24.  The meeting will begin with lunch at 11:30 AM followed by an afternoon session beginning at 1:00 PM.  The afternoon session will be followed by a hosted reception from 5 PM - 7 PM, with optional networking dinners afterwards.  The following morning, breakfast will be available beginning a 7 AM, followed by the morning meeting session commencing at 8 AM and ending at noon.  After a lunch break, optional social/networking activities will begin at 1 PM and conclude by 5 PM.  The meeting agenda includes "hot topics" in federal/state regulations, updates from locomotive manufacturers on Tier 4/ZEV locomotives, updates on pending state legislation affecting railroads, details about the 2025 Caltrans Short Line Study, and status of the CARB In-Use Locomotive Regulation and pending Air District Rail Yard ISRs. We are offering optional networking activities on the afternoon of Wednesday July 23.   Currently the following optional events are available for sign-up: <a href="https://www.zeffy.com/ticketing/cslra-2025-annual-meeting-optional-activity-sailing-on-san-diego-bay" target="_blank">Sailing on San Diego Bay</a> <a href="https://www.zeffy.com/ticketing/cslra-2025-annual-meeting-optional-activity-golf" target="_blank">Golf by the Bay (Coronado)</a><p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">NOTE: GOLF SIGN-UPS WILL CLOSE At NOON ON JULY 8.<p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"><a href="https://www.zeffy.com/ticketing/cslra-2025-annual-meeting-optional-activities-lunch-and-beer-tasating" target="_blank">Lunch and Beer Tasting</a><p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;line-height:19.6px;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"><a href="https://www.zeffy.com/ticketing/cslra-2025-annual-meeting-optional-activity-petco-park-behind-the-scenes-tour" target="_blank">Petco Park Behind-the Scenes Tour</a> CSLRA has a block of rooms at the Westin, which may be accessed via this booking link:  <a href="https://book.passkey.com/event/50943889/owner/417/home" target="_blank">Room reservations for California Short Line Railroad Association 2025 Annual Meeting</a> The room block will close on June 30, 2025.  Please support CSLRA by utilizing the contracted room block. Registration refunds will only be available until June 30.  Please note that our event management platform will automatically apply a "tip" to your registration.   It is a transaction fee and is how they make their revenue and pay the transaction and association management software charges on behalf of CSLRA.  You can change the tip amount at check-out. If you are from a government entity, please email <a href="mailto:executivedirector@cslra.org">executivedirector@cslra.org</a> and ask about the government rate. THANK YOU TO OUR MEETING SPONSORS! PLATINUMProgress Rail GOLDThe Port of Long BeachThe Port of Los AngelesA &amp; K Railroad Materials SILVERStella-Jones CorporationLincoln Transportation Insurance BrokersCCT RailroadBalfour BeattyAlstom TransportCedar AIIndustrial Railways Co.WabtecLB Foster Co.

California Shortline Railroad Association

2025 CSLRA Annual Meeting

400 W Broadway

Event Registration for CSLRA members

US$275

Event Registration for Non-Members

US$350

Lunch and Reception Admission for guest/spouse

US$125

Event Silver Sponsor

US$500

Event Gold Sponsor

US$1,000

Event Platinum Sponsor

US$1,500

Silver Sponsor Upsell for Member Company already registered

US$225

Gold Sponsor upsell for member companies

US$725