Diversity Action Alliance

### Context Profile for Diversity Action Alliance

1. **Organization Mission & Cause**:
   - **Mission**: The Diversity Action Alliance (DAA) is dedicated to fostering a more inclusive, equitable, and diverse communications industry. Their mission emphasizes accountability and the provision of resources to leaders and teams within the industry, aiming to drive lasting change through measurable impact.
   - **Cause**: DAA seeks to address the lack of diversity in communications by recognizing and celebrating leaders of color, advocating for industry-wide change, and providing support to enhance diversity initiatives.

2. **Type of Activities**:
   - **Events**: DAA hosts various events, including the G.E.M.S. (formerly Distinguished Communicators of Color) honors celebration, which recognizes outstanding leaders in the communications field.
   - **Fundraising Campaigns**: The G.E.M.S. Pledges campaign encourages donations to support their mission and initiatives.
   - **Community Programs**: DAA provides resources and thought leadership to enhance diversity and inclusion within the industry, focusing on acumen-building and research.

3. **Tone of Voice**:
   - The tone of the DAA's communications is **inspiring, professional, and friendly**. They use inclusive language that encourages participation and emphasizes the importance of diversity and equity. The content is accessible yet authoritative, aiming to motivate stakeholders to engage with their mission.

4. **Emoji Usage**:
   - The DAA does not prominently use emojis in their communications. Their messaging is straightforward and professional, focusing on clarity and impact rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: DAA was initially launched as the Distinguished Communicators of Color (DCOC) in 2021 and rebranded to G.E.M.S. in 2024.
   - **Scale**: The organization recognizes at least 25 honorees each year, with over 150 leaders celebrated since its inception.
   - **Impact Metrics**: DAA serves as an accountability lever for the industry, pushing for diversity in award nominations and providing critical resources for leaders.
   - **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but engagement through events and campaigns suggests a community-driven approach.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects the organization's mission of inclusivity and empowerment. Avoid overly complex jargon to ensure accessibility.
   - **Structure**: Organize content with headings and bullet points to enhance readability. Highlight key initiatives and calls to action prominently.
   - **Engagement**: Encourage participation and support, using motivational language that aligns with the organization's inspiring tone. Personalize communications when possible, addressing recipients by name.

This context profile serves as a foundational guide for generating tailored content that aligns with the Diversity Action Alliance's mission, tone, and activities.

General admission

<p fr-original-style="white-space:pre-wrap;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="white-space: pre-wrap; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1751319478/wysiwyg/kdronns0qsxmbbiwry0u.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Join the DAA community as we honor professionals whose strategic insight, mentorship, and culture‑shifting leadership are contributing to the elevation and growth of the communications and public relations industries. The DAA G.E.M.S Honors celebrates our industry treasures; we spotlight leaders who use their richly intersectional perspectives to mentor emerging talent, elevate underrepresented voices, and set new creative and cultural standards. Secure your ticket today and stand with us as we applaud their achievements and inspire the next generation of communicators. Space is limited. The ticket includes a networking reception featuring mixologist-crafted beverages, an artisanal grazing station, and a selection of passed hors d&rsquo;oeuvres from Chef Peter Martinez, a Chopped finalist and Hell&rsquo;s Kitchen alum.<p fr-original-style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left;" id="isPasted" style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left; margin: 0px;"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">6:00pm&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">-&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">&nbsp;COCKTAILS + hors d&#39;ouevres&nbsp;<p fr-original-style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left;" style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left; margin: 0px;"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">7:00pm&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">-&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">industry legendS &nbsp;<p fr-original-style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left;" style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left; margin: 0px;"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">7:15pm -&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">&nbsp;fireside chat<p fr-original-style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left;" style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left; margin: 0px;"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">7:30pm - g.e.m.s. honors<p fr-original-style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left;" style="color: rgb(0, 0, 0); font-family: YAFdJjbTu24_1, _fb_, auto; --cyV3ZQ: 37.3333px; --gJPlXQ: 1.64; letter-spacing: 0.1em; text-transform: uppercase; line-height: 61px; text-align: left; margin: 0px;"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">8:30pm-<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none;" style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; --Ys-XuQ: none; box-sizing: inherit;">CLOSING REMARKS

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering to join us in celebrating excellence in industry leadership! We are thrilled to have you participate in honoring and recognizing professionals who exemplify excellence and contribute significantly to the communication industry.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Your presence at the&nbsp;G.E.M.S. Honoree&nbsp;Reception on September 17, 2025, in NYC will make this event even more special.&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We&#39;ll&nbsp;gather at the Mezzanine NYC at&nbsp;55 Broadway, NY, NY 10006,&nbsp;in downtown Manhattan.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">This will be an exciting opportunity to honor and celebrate deserving individuals&#39; achievements amidst our distinguished community.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We look forward to sharing this meaningful experience with you. As the event approaches, we will provide more information.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Once again, thank you for your registration. We&#39;ll provide additional information closer to the event day to ensure a smooth arrival.&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We can&#39;t wait to see you there!&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">DAA Team

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1751319478/wysiwyg/kdronns0qsxmbbiwry0u.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Join the DAA community as we honor professionals whose strategic insight, mentorship, and culture‑shifting leadership are contributing to the elevation and growth of the communications and public relations industries. The DAA G.E.M.S Honors celebrates our industry treasures; we spotlight leaders who use their richly intersectional perspectives to mentor emerging talent, elevate underrepresented voices, and set new creative and cultural standards. Secure your ticket today and stand with us as we applaud their achievements and inspire the next generation of communicators. Space is limited. The ticket includes a networking reception featuring mixologist-crafted beverages, an artisanal grazing station, and a selection of passed hors d’oeuvres from Chef Peter Martinez, a Chopped finalist and Hell’s Kitchen alum.6:00pm -  COCKTAILS + hors d'ouevres 7:00pm - industry legendS  7:15pm -  fireside chat7:30pm - g.e.m.s. honors8:30pm-CLOSING REMARKS

Diversity Action Alliance

2025 DAA G.E.M.S. Honoree Reception

55 Broadway

General admission

US$249