The Heart of Hastings Hospice

### Context Profile for The Heart of Hastings Hospice

1. **Organization Mission & Cause**:
   - **Mission**: The Heart of Hastings Hospice aims to provide compassionate end-of-life care and support to individuals and their families in Hastings County. They focus on enhancing the quality of life for patients through various hospice services, ensuring that individuals can live their final days with dignity and comfort.
   - **Cause**: The organization emphasizes the importance of community support in providing free programs and services, including residential hospice care, visiting hospice services, grief and bereavement support, caregiver training, and equipment lending.

2. **Type of Activities**:
   - **Programs & Services**: 
     - 24/7 Residential Hospice Care
     - Visiting Hospice in community homes
     - Grief & Bereavement Support
     - Caregiver Training & Support
     - Equipment Lending Program
   - **Events**: The organization hosts community events such as the "HO HO for HOspice Fun Run" to engage the community and raise funds for their services.
   - **Fundraising Campaigns**: Regular fundraising campaigns are conducted to support their mission, such as the recent campaign featuring "Donna and Aleksi Moriarty."

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, compassionate, and supportive**. The language is accessible and warm, aiming to create a sense of community and care. Phrases like "thank you from the bottom of our heart" and "we look forward to seeing you" reflect a personal and heartfelt approach.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and sincere language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization operates within Hastings County, providing essential hospice services to the local community.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on free services suggests a significant reliance on community donations and support.
   - **Volunteer Info**: The website encourages community involvement and volunteerism, indicating a robust volunteer program, although specific details on volunteer numbers or opportunities were not provided.

6. **Writing Guidelines**:
   - **Style**: Use a warm, friendly, and compassionate tone. Avoid overly formal language; instead, focus on creating an emotional connection with the audience.
   - **Structure**: Keep communications clear and concise. Use bullet points for lists of services or events to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using the recipient's first name) to foster a sense of connection.
   - **Call to Action**: Clearly articulate how readers can support the organization, whether through donations, volunteering, or participating in events.

This context profile serves as a comprehensive guide for generating personalized and effective content for The Heart of Hastings Hospice, ensuring alignment with their mission, tone, and community-focused approach.

Butterfly

The annual Live Butterfly Release

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your purchase of a live butterfly. &nbsp;This butterfly represents change.Butterflies for many represent a visit from a departed loved one. &nbsp;For us they are a symbol of movement, moving from grief into the next stage of life. &nbsp; This event is beautiful and one of our favourites. &nbsp;Your purchase of a butterfly helps us to deliver our amazing programing.&nbsp; Thank you&nbsp;

The annual Live Butterfly Release

The Heart of Hastings Hospice

2025 Heart of Hastings Hospice Butterfly Release

17 McKenzie Street

Butterfly

$25