HerUpland

### Context Profile for HerUpland

1. **Organization Mission & Cause**:
   - **Mission**: HerUpland is dedicated to enhancing the relationship between dogs and their owners through specialized training programs. The organization focuses on providing dog aversion training to help dogs safely navigate encounters with potentially dangerous wildlife, such as rattlesnakes and porcupines. This mission is rooted in the belief that well-trained dogs can enjoy outdoor activities while minimizing risks to their health and safety.
   - **Cause**: The organization emphasizes the importance of responsible pet ownership and the safety of both pets and wildlife, advocating for training that promotes harmony between dogs and their natural environment.

2. **Type of Activities**:
   - **Training Events**: HerUpland organizes training sessions specifically aimed at teaching dogs to avoid encounters with rattlesnakes and porcupines. The most recent event is titled "2025 Pacific Northwest - Rattlesnake and Porcupine Aversion Training."
   - **Community Programs**: The organization likely engages in community outreach to educate dog owners about wildlife safety and responsible pet ownership, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support its training programs and community initiatives.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **encouraging**. The language is accessible and aimed at dog owners who are looking for practical solutions to enhance their pets' safety. The content is straightforward and emphasizes the benefits of training in a reassuring manner.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as emails and campaign materials, maintain a professional appearance without the use of emojis, suggesting a preference for clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not available on the website.
   - **Scale**: The organization has conducted 60 total forms and 10 email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not provided, the focus on safety training implies a commitment to reducing incidents of wildlife-related injuries in dogs.
   - **Volunteer Info**: There was no specific information about volunteer opportunities or metrics available on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes safety and responsibility. Avoid overly technical jargon; instead, focus on clear, concise language that resonates with dog owners.
   - **Content Structure**: Organize information logically, with headings and bullet points where appropriate to enhance readability. Use engaging calls to action that encourage participation in training events and community programs.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a connection with the audience.

This context profile serves as a comprehensive guide for generating personalized and effective content for HerUpland, ensuring alignment with their mission, tone, and audience engagement strategies.

Early Registration

Registration

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">Last name, You are registered for the HerUpland Wingshooting Clinic  📭  2041 Cedar Creek Rd, Dundas, VA ⌚️   On Sept 20 - 21, 2025 <a href="https://waiver.smartwaiver.com/e/TH5cvZjhpCsaSXP8sDUiP5/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit;font-weight:700" target="_blank">Event Waiver Required</a> Additional Information: Friday8am - 12pm: Shooting Instruction or Seminar12 - 1pm: Lunch (provided)1 - 5pm: Shooting Instruction or Seminar7pm Campfire on-site Saturday8am - 12pm: Shooting Instruction or Seminar12 - 1pm: Lunch (provided)1 - 5pm: Shooting Instruction or Seminar What to bring:<ul><li style="box-sizing:inherit">Close toe shoes</li><li style="box-sizing:inherit">Ear and Eye protection</li><li style="box-sizing:inherit">Sunscreen</li><li style="box-sizing:inherit">Shooting/Hunting vest (not required)</li><li style="box-sizing:inherit">Ammunition pouch (not required)</li><li style="box-sizing:inherit">Shotgun (not required)</li><li style="box-sizing:inherit">Ammunition </li><li style="box-sizing:inherit">Snacks and beverages, water bottle</li></ul> What is provided:<ul><li style="box-sizing:inherit">Shotgun use if needed</li><li style="box-sizing:inherit">4 hours of shooting instruction in group of 4 each day</li><li style="box-sizing:inherit">Skills seminars</li><li style="box-sizing:inherit">Lunch both days</li></ul> Kind regards. Courtney Bastian<a href="mailto:team@herupland.com" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">team@herupland.com</a><a style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">www.HerUpland.org</a>

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">New event format for 2025!!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%">The HerUpland Wingshooting Clinic is a two-day immersive experience designed to provide hands-on wingshooting instruction, field experience with planted birds, and essential hunting knowledge.Unlike traditional shooting clinics, this event is built around community, mentorship, and real-world hunting applications, making it the perfect opportunity for both beginners and experienced shooters to enhance their confidence and competence in the field.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%">Participants will be divided into small groups of four to ensure personalized instruction as they rotate through three key learning components over the course of two days:What’s Included?<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%">-  Clay Shooting Instruction (2 hours each day) – Led by a HerUpland-approved professional instructor, participants will work on proper stance, gun mount, eye dominance, footwork, and shot execution using a sporting clays course to simulate real hunting scenarios. -  Field Instruction with Planted Birds (2 hours each day) – Experience live bird hunting situations, learning shot selection, shooting safety, and working over bird dogs in a controlled environment. Participants may bring their own dog, and trained dogs will also be available. - Skills Seminars (2 Sessions, 4 Hours Each) – Covering essential upland hunting topics such as:<ul><li>Shotgun patterning &amp; chokes for effective shooting</li><li>Gun cleaning &amp; maintenance</li><li>Lead-free ammunition &amp; conservation impact</li><li>Habitat management &amp; ethical hunting (in partnership with conservation organizations like Pheasants Forever, Quail Forever, Ducks Unlimited, NWTF)</li></ul>A True HerUpland Experience<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%">Beyond the instruction, this clinic is designed to build lasting connections. In the evenings, attendees will gather around the campfire onsite or  sharing stories, learning from each other, and strengthening the HerUpland community.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;max-width:100%">Additional activities include: <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Date &amp; Location:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Bacon Farms - 2041 Cedar Creek Rd, Dundas, VA<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Sept 20 - 21, 2025<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Event Lead:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Marissa Nortz, HerUpland Board MembHer<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"><a href="mailto:marissa@herupland.com">marissa@herupland.com</a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Kate Ahnstrom, HerUpland NE Regional CoordinatHer<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"><a href="mailto:kate@herupland.com">kate@herupland.com</a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Wingshooting InstructHer:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"><a href="https://virginiashootingsports.com" target="_blank">Kate Ahnstrom </a> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> Registration:<ul><li>12 @ $425 </li><li>Women get priority registration until Sept 1, 2025</li><li>2 Scholarship Recipients - <a href="https://herupland.org/scholarships/" target="_blank">Scholarship Applications</a> due Aug 1, 2025</li></ul>What to bring:<ul><li>Close toe shoes</li><li>Ear and Eye protection</li><li>Sunscreen</li><li>Shooting/Hunting vest (not required)</li><li>Ammunition pouch (not required)</li><li>Shotgun (break open only for field portion) (not required)</li><li>Ammunition (at least 200 shells)</li><li>Snacks and beverages, water bottle</li><li>Blaze orange top and hat for field portion</li></ul> What is provided:<ul><li>Syren shotgun use if needed</li><li>Boss ammunition (lead-free) for field instruction</li><li>4 hours of shooting instruction in a group of 4 each day</li><li>Skills seminars</li><li>Lunch both days</li><li>Gamebirds</li><li>Clay Targets</li></ul>Lodging Options:- tent camp onsite for no charge- local Airbnb's and hotels available<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Contact Team@HerUpland.com with any questions.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Visit HerUpland's <a href="https://herupland.org/frequently-asked-questions/" target="_blank">FAQ's</a> before registering.

HerUpland

2025 Wingshooting Clinic, VA

2041 Cedar Creek Rd

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Registration

$425