Bay Area Community Counseling

### Context Profile for Bay Area Community Counseling

#### 1. Organization Mission & Cause
Bay Area Community Counseling (BACC) is dedicated to providing accessible mental health services to individuals and families in the Bay Area. Their mission emphasizes the importance of mental wellness and aims to reduce barriers to care, ensuring that everyone has the opportunity to receive the support they need. They focus on fostering a community where mental health is prioritized, and individuals can thrive.

#### 2. Type of Activities
BACC engages in a variety of activities, including:
- **Therapeutic Services**: Offering counseling and therapy for individuals, couples, and families.
- **Community Programs**: Providing workshops and seminars aimed at mental health education and awareness.
- **Fundraising Events**: Organizing events such as silent and live auctions to support their programs and services.
- **Volunteer Opportunities**: Encouraging community involvement through volunteer programs that support their mission.

#### 3. Tone of Voice
The tone of voice used by BACC is:
- **Friendly and Supportive**: Communications are warm and inviting, making clients feel comfortable.
- **Professional**: While maintaining a friendly demeanor, the organization communicates with professionalism, ensuring that they are taken seriously in their field.
- **Inspiring**: The language often encourages hope and resilience, motivating individuals to seek help and support.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone is more formal and professional, focusing on clear and concise messaging rather than informal or playful elements.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not provided on the website, but BACC has established itself as a vital resource in the community.
- **Scale**: BACC operates multiple programs and services within the Bay Area, impacting a diverse population.
- **Impact Metrics**: While specific metrics were not detailed, the organization highlights success stories and testimonials from clients, indicating a positive impact on mental health in the community.
- **Volunteer Info**: BACC encourages community involvement and offers volunteer opportunities, although specific details about volunteer programs were not extensively covered on the website.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Communications should be straightforward, avoiding jargon to ensure accessibility for all readers.
- **Empathy and Understanding**: Content should reflect an understanding of the challenges faced by individuals seeking mental health support.
- **Call to Action**: Encourage readers to engage with services, attend events, or participate in fundraising efforts.
- **Consistency in Tone**: Maintain a friendly yet professional tone throughout all communications to align with the organization’s mission and values.

This context profile serves as a foundational guide for creating personalized and effective content for Bay Area Community Counseling, ensuring alignment with their mission and communication style.

General admission

<p style="margin:0px;padding:0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Come join us on Saturday, February 7th at the Mill Valley Golf Clubhouse for our second annual fundraiser!  This year, our theme is Uniting Hearts: Favorite Decades Party where we'll be having DJ Airsun starting the night off with music from the 70s, and moving through the decades to the 2000s by the end of the night.  We'll be having a prize for best dressed decade, and we'll have SF's favorite drag queen, Elsa Touche, as our MC and auctioneer.  There will be wine and beer donated from local wineries and breweries and small bites and paella donated from De Fouth-Haberlin Spanish & Portuguese Catering and Good Earth Market.   It's going to be a great party!<p style="margin:0px;padding:0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">BACC has been providing low fee therapy since 2011 to hundreds of clients. There are so many people in need of therapy and its hard to find someone when you don’t have the financial means, especially when having needs for expertise in areas of family therapy, ADHD treatment, couples therapy, anxiety and OCD treatment, therapy for children and teens, treatment for depression, and a number of other issues. We provide services in Marin, San Francisco, Contra Costa, Alameda, Sonoma, San Mateo, and Santa Clara Counties, and throughout the state of California.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">We also have our Family Institute of Berkeley, which is part of BACC and provides services through BACC, as well as providing training for clinicians in family therapy, using the “one way mirror” approach with a team helping a family. This is done via Zoom, so that clinicians throughout the U.S. and world can attend trainings and develop their skills working systemically with families and couples.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">BACC is raising funds to be able to provide more services to those in need. Currently, BACC provides therapy on a sliding scale, as well as those who qualify for Victim’s Compensation, Aetna Health Insurance and Carelon Health Insurance, and those with Marin Medi-Cal. With donations, we’ll be able to provide services to more clients at a lower rate, as well as contract with other counties and other insurance plans to provide more services to children, families, couples, and adults in financial need. Donations also enable us to train the next generation of therapists in effective, evidence based treatments to best help our clients!<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, &quot;system-ui&quot;, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Can’t make it? Please <a href="https://forms.gle/pJwj8CfAgMzUUPFx8" rel="nofollow noopener noreferrer" style="background-color:transparent;color:var(--eds-control,#3659e3);text-decoration:underline;box-sizing:border-box;padding-top:0px;user-select:auto" target="_blank">sign up on our list</a> to be notified when the date comes out for our fundraiser for 2027 and go to our <a href="https://www.sf-bacc.org/donate" rel="nofollow noopener noreferrer" style="background-color:transparent;color:var(--eds-control,#3659e3);text-decoration:underline;box-sizing:border-box;user-select:auto" target="_blank">donations</a> page if you’d like to make a donation today to support BACC!

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission in providing therapy to children, teens, families, couples and adults in financial need and training the next generation of therapists in up to date, effective, culturally competent, evidence based therapy! If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! W. Keith Sutton, Psy.D.Directordrkeithsutton@sf-bacc.org

<p style="margin:0px;padding:0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Come join us on Saturday, February 7th at the Mill Valley Golf Clubhouse for our second annual fundraiser!  This year, our theme is Uniting Hearts: Favorite Decades Party where we'll be having DJ Airsun starting the night off with music from the 70s, and moving through the decades to the 2000s by the end of the night.  We'll be having a prize for best dressed decade, and we'll have SF's favorite drag queen, Elsa Touche, as our MC and auctioneer.  There will be wine and beer donated from local wineries and breweries and small bites and paella donated from De Fouth-Haberlin Spanish &amp; Portuguese Catering and Good Earth Market.   It's going to be a great party!<p style="margin:0px;padding:0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">BACC has been providing low fee therapy since 2011 to hundreds of clients. There are so many people in need of therapy and its hard to find someone when you don’t have the financial means, especially when having needs for expertise in areas of family therapy, ADHD treatment, couples therapy, anxiety and OCD treatment, therapy for children and teens, treatment for depression, and a number of other issues. We provide services in Marin, San Francisco, Contra Costa, Alameda, Sonoma, San Mateo, and Santa Clara Counties, and throughout the state of California.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We also have our Family Institute of Berkeley, which is part of BACC and provides services through BACC, as well as providing training for clinicians in family therapy, using the “one way mirror” approach with a team helping a family. This is done via Zoom, so that clinicians throughout the U.S. and world can attend trainings and develop their skills working systemically with families and couples.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">BACC is raising funds to be able to provide more services to those in need. Currently, BACC provides therapy on a sliding scale, as well as those who qualify for Victim’s Compensation, Aetna Health Insurance and Carelon Health Insurance, and those with Marin Medi-Cal. With donations, we’ll be able to provide services to more clients at a lower rate, as well as contract with other counties and other insurance plans to provide more services to children, families, couples, and adults in financial need. Donations also enable us to train the next generation of therapists in effective, evidence based treatments to best help our clients!<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Can’t make it? Please <a href="https://forms.gle/pJwj8CfAgMzUUPFx8" target="_blank">sign up on our list</a> to be notified when the date comes out for our fundraiser for 2027 and go to our <a href="https://www.sf-bacc.org/donate" target="_blank">donations</a> page if you’d like to make a donation today to support BACC!

Bay Area Community Counseling

2026 Uniting Hearts! - Favorite Decades Party Fundraiser for Bay Area Community Counseling

267 Buena Vista Ave

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