Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

LXCL:Grants entry to the BIG Book Sale's early bird evening. Be one of the first to have access to this year's event!

Early Bird Evening

🎉 Excitement is in the air! Get ready to be part of something extraordinary at Big Brothers Big Sisters of Saint John (serving Saint John, Kings &amp; Charlotte)&#39;s 20th Annual BIG Book Sale will be like no other and we want you to be there! 🎉 This beloved community event celebrates it&#39;s 20th Anniversary this year and we&#39;re making some BIG CHANGES. For the first time ever, we&#39;ll be holding this 4 day event at TD Station and we&#39;re going to need all the help and all the books we can get!&nbsp; This ticket givves you access to the Early Bird Evening of the sale on Thursday, August 21, 2025 from 5pm to 8pm. Be one of the first to experience this year&#39;s sale! Also, if you&#39;re interested in volunteering or donating books please let us know.&nbsp; Every dollar spent at this event will bring us closer to achieving our mission. Together, we can create a brighter, more resilient future for young people in our community. Thank you for bringing mentors into the lives of kids who need them most, your support is invaluable.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering to attend the Early Bird Evening at the 20th Annual BIG Book Sale at TD Station. Your support helps to bring mentors into the lives of kids who need them most.🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! See you on Thursday, August 21st from 5pm to 8pm. Be one of the first to experience this year&#39;s extraordinary event! Thank YOU! Laurie Collinslaurie.collins@bigbrothersbigsisters.ca

🎉 Excitement is in the air! Get ready to be part of something extraordinary at Big Brothers Big Sisters of Saint John (serving Saint John, Kings &amp; Charlotte)'s 20th Annual BIG Book Sale will be like no other and we want you to be there! 🎉 This beloved community event celebrates it's 20th Anniversary this year and we're making some BIG CHANGES. For the first time ever, we'll be holding this 4 day event at TD Station and we're going to need all the help and all the books we can get!  This ticket givves you access to the Early Bird Evening of the sale on Thursday, August 21, 2025 from 5pm to 8pm. Be one of the first to experience this year's sale! Also, if you're interested in volunteering or donating books please let us know.  Every dollar spent at this event will bring us closer to achieving our mission. Together, we can create a brighter, more resilient future for young people in our community. Thank you for bringing mentors into the lives of kids who need them most, your support is invaluable.

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

20th Annual BIG Book Sale - Early Bird Evening

99 Station St

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