The SMARTPLAY

### Context Profile for The SMARTPLAY

#### 1. Organization Mission & Cause
The SMARTPLAY, represented by the American Baseball Foundation, is dedicated to promoting youth participation in baseball and softball. Their mission is to provide opportunities for children to engage in sports, emphasizing the importance of teamwork, discipline, and physical fitness. They aim to foster a love for the game while ensuring that all children, regardless of background, have access to sports programs that can enhance their personal and social development.

#### 2. Type of Activities
The organization engages in a variety of activities, including:
- **Youth Sports Programs**: Offering baseball and softball training and competitions for children.
- **Fundraising Campaigns**: Initiatives to raise funds for program sustainability and expansion.
- **Community Events**: Hosting events that promote sportsmanship and community engagement.
- **Registration Drives**: Facilitating enrollment for youth programs, such as the "BASIC 2025 Registration" campaign.

#### 3. Tone of Voice
The tone of voice on the website is friendly, encouraging, and supportive. The language used is accessible and aimed at both parents and children, creating an inviting atmosphere. The communication style is informal yet professional, aiming to inspire confidence in the programs offered.

#### 4. Emoji Usage
The website does not prominently feature emojis in its communications. However, the tone remains light and engaging without the need for emojis, focusing instead on clear and direct messaging.

#### 5. Key Facts
- **Founding Info**: The American Baseball Foundation, which encompasses The SMARTPLAY, was established to support youth sports initiatives.
- **Scale**: The organization manages multiple forms and campaigns, with a total of 9 forms and 3 email campaigns indicating active engagement with their audience.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes community involvement and the number of children served through their programs.
- **Volunteer Info**: While specific volunteer information is not provided, there is an implication of community support and involvement in the programs.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy for parents and children to understand.
- **Encouraging Language**: Incorporate motivational phrases that inspire participation and community involvement.
- **Personalization**: Utilize personalized greetings in communications, as seen in the thank-you email template.
- **Consistency**: Maintain a friendly and supportive tone throughout all communications, ensuring that the message aligns with the organization’s mission of inclusivity and community engagement.

This context profile serves as a foundational guide for generating personalized and effective content for The SMARTPLAY, ensuring alignment with their mission and communication style.

•	Two tables and 16 VIP tickets to event and special table placement

•	Logo placement on all event materials, including banners, invitations, and program booklets

•	Special recognition during the event’s opening and closing remarks

•	Opportunity to present a brief address during event

•	Full-page ad in the event program

•	Featured post on ABF’s social media platforms and website

Presenting Sponsor

•	Table for 8 in front of guest speaker

•	8 tickets to VIP Cocktail Party-meet and receive photo with guest speaker

•	Half-page ad in the event program

•	Name/Logo recognition in event program, all marketing materials, and social media

Gold Sponsor

•	Table for 8 in priority seating

•	4 tickets to VIP Cocktail Party-meet and receive photo with guest speaker

•	Name/Logo recognition in event program, all marketing materials, and social media mention

Silver Sponsor

•	Tickets for four

•	Name/Logo recognition in event program

Bronze Sponsor

•	Access to VIP Cocktail Party

•	Meet and greet with featured guest

Individual VIP Ticket

Individual Ticket

Check made out to: American Baseball Foundation
Address to send check: 3375 Cahaba Valley Rd Indian Springs Village, AL 35124

<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">American Baseball Foundation presents our 24th Annual Lead Off Dinner. This fundraiser supports our work is engaging youth in underserved communities and changing their lives. As we continue to play an essential role in our community by providing educational programming, as well as building character through sports, your support is important. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:12px;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our 24th Annual Lead Off Dinner at The Club in Homewood on February 4th. With your purchase, you are directly supporting ABF’s mission of serving children across central Alabama through academics, sports, and character-building. We look forward to your presence and a night full of impact!Casey GrammerExecutive Director, American Baseball Foundationcasey.grammer@americanbaseballfnd.org | 205.451.6203

<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">American Baseball Foundation presents our 24th Annual Lead Off Dinner. This fundraiser supports our work is engaging youth in underserved communities and changing their lives. As we continue to play an essential role in our community by providing educational programming, as well as building character through sports, your support is important. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:12px;width:100%;box-sizing:inherit;max-width:100%">

The SMARTPLAY

24th Annual Lead Off Dinner

1 Robert S Smith Dr

Presenting Sponsor

US$5,000

Gold Sponsor

US$2,500

Silver Sponsor

US$1,200

Bronze Sponsor

US$600

Individual VIP Ticket

US$175

Individual Ticket

US$150