Malayali Association of Ottawa

### Context Profile for Malayali Association of Ottawa

1. **Organization Mission & Cause**:
   - The Malayali Association of Ottawa (MAO) aims to promote and preserve the cultural heritage of the Malayali community in Ottawa, Canada. Their mission is to foster a sense of community among Malayalis through cultural events, social gatherings, and support for newcomers. They emphasize inclusivity and the celebration of Kerala's rich traditions.

2. **Type of Activities**:
   - MAO organizes various events and activities, including:
     - **Cultural Celebrations**: Events like Onam, which feature traditional performances, music, and food (e.g., Onasadya).
     - **Community Programs**: Activities that promote community bonding and cultural education.
     - **Fundraising Campaigns**: Initiatives to support community needs and cultural events.
     - **Workshops and Classes**: Opportunities for learning about Malayali culture and language.

3. **Tone of Voice**:
   - The tone of the MAO's communications is friendly, inviting, and celebratory. They use an informal and warm approach to engage their audience, making their messages feel personal and community-oriented. The language is often infused with cultural references, creating a sense of belonging.

4. **Emoji Usage**:
   - MAO frequently uses emojis in their communications, particularly in event promotions and emails. Common emojis include:
     - 🌸 (flower) for cultural events
     - 🍌 (banana) for food-related content
     - 🎉 (party popper) for celebrations and announcements
   - Emojis are used to enhance the visual appeal of messages and convey a festive tone.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not provided on the website, but the organization has been active in promoting Malayali culture in Ottawa for several years.
   - **Scale**: The association has a growing membership base, with multiple events and campaigns throughout the year.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community engagement and participation in cultural events.
   - **Volunteer Info**: MAO encourages volunteer participation in events and activities, fostering a sense of community involvement.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone, incorporating cultural references and community spirit.
   - **Structure**: Keep content clear and organized, with headings and bullet points for easy readability.
   - **Engagement**: Use questions or calls to action to encourage participation (e.g., “Join us for a day of celebration!”).
   - **Visual Elements**: Incorporate emojis where appropriate to enhance engagement and convey emotions.

### Summary
The Malayali Association of Ottawa is dedicated to celebrating and preserving the cultural heritage of the Malayali community in Ottawa. Their activities are centered around cultural events, community bonding, and inclusivity. The organization communicates in a friendly, engaging tone, utilizing emojis to enhance their messages. Future content should reflect these values and styles to resonate with their audience effectively.

Add Family Membership to take advantage of the Member rates above. If you already took the Membership, then proceed to the Members only section to buy your program tickets.

Family Membership

Add Single Membership to take advantage of the Member rates above.  If you already took the Membership, then proceed to the Members only section to buy your program tickets.

Add Single Membership

Adult (Member Rate) -- Membership Required -- Purchase confirmed only if you add your Family Membership ID issued by the Committee, in the Checkout page.  If you have not purchased Membership, then please select Non-Member rates below or add Membership tickets (Family or Single) to your purchase now.

Adult (Members ONLY)

Child (6-12 yrs) Membership Required -- Purchase confirmed only if you add your Family Membership ID issued by the Committee, in the Checkout page.  If you have not purchased Membership, then please select Non-Member rates below or add Membership tickets (Family or Single) to your purchase now.

Child (Members ONLY)

Adult (Non-Member).
If you wish to take advantage of the Member rate but if you have not already paid for Membership, then you can choose to ADD Membership now (Family or Single) to your tickets and select the tickets at Member rates.

Adult (Non-Members)

Child (6-12 yrs - Non-Member).
If you wish to take advantage of the Member rate but if you have not already paid for Membership, then you can choose to ADD Membership now (Family or Single) to your tickets and select the tickets at Member rates.

Child (Non-Members)

Children under 5 yrs enjoy free admission, but we need the numbers for planning purpose.

Children (Under 5yrs - Free)

IMPORTANT INSTRUCTIONS - PLEASE READ BEFORE BUYING YOUR TICKETS! Register today and enjoy the discounted early bird rate until August 21, 2024 TAKE ADVANTAGE OF MEMBER RATES:<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f60a.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f60a.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Add Annual Membership to take advantage of the Member Benefits. If you already are a M.A.O Member, then you may purchase tickets at the member rates. Membership ID provided by the Association must be entered in the Check out screen to validate the transaction. If you do not know the Membership ID, then contact <a href="mailto:treasurer@ottawamalayali.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">treasurer@ottawamalayali.ca</a> to get your ID.  <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f623.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f623.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  If you did not purchase Membership for 2024-25, then you must select Non-Member Rates. Alternatively, you can add Membership to your ticket purchase now and select the discounted Member rates.  ATTENTION - UPDATE TRANSACTION FEE:<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4e2.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4e2.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">    We use Zeffy to make your payment experience easier! Zeffy gives you the option to make your payment without any transaction fee. In the Check out page, remember to choose Other for the donation amount and change the amount to an amount of your choice, which could be $0.00. However we recommend supporting this service, if you can!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name  , Thank you for registering for our event. We look forward to seeing you at the event. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our program! If you wish to contact committee members, you can use the following email addresses.President Mr. Sanjay Markose - <a href="mailto:president@ottawamalayali.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">president@ottawamalayali.ca</a>Secretary Ms. Chrismol Mary John - <a href="mailto:secretary@ottawamalayali.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">secretary@ottawamalayali.ca</a>Treasurer Mr. Vineesh Nambiar - treasurer@ottawamalayali.ca Malayali Association Ottawacontactmao@ottawamalayali.ca

IMPORTANT INSTRUCTIONS - PLEASE READ BEFORE BUYING YOUR TICKETS! Register today and enjoy the discounted early bird rate until August 21, 2024 TAKE ADVANTAGE OF MEMBER RATES:  Add Annual Membership to take advantage of the Member Benefits. If you already are a M.A.O Member, then you may purchase tickets at the member rates. Membership ID provided by the Association must be entered in the Check out screen to validate the transaction. If you do not know the Membership ID, then contact <a href="mailto:treasurer@ottawamalayali.ca">treasurer@ottawamalayali.ca</a> to get your ID.    If you did not purchase Membership for 2024-25, then you must select Non-Member Rates. Alternatively, you can add Membership to your ticket purchase now and select the discounted Member rates.  ATTENTION - UPDATE TRANSACTION FEE:    We use Zeffy to make your payment experience easier! Zeffy gives you the option to make your payment without any transaction fee. In the Check out page, remember to choose Other for the donation amount and change the amount to an amount of your choice, which could be $0.00. However we recommend supporting this service, if you can!

Malayali Association of Ottawa

HOLD - 2024 M.A.O ONAM CELEBRATION

TBA

Family Membership

$20

Add Single Membership

$10

Children (Under 5yrs - Free)

Free