HerUpland

### Context Profile for HerUpland

1. **Organization Mission & Cause**:
   - **Mission**: HerUpland is dedicated to enhancing the relationship between dogs and their owners through specialized training programs. The organization focuses on providing dog aversion training to help dogs safely navigate encounters with potentially dangerous wildlife, such as rattlesnakes and porcupines. This mission is rooted in the belief that well-trained dogs can enjoy outdoor activities while minimizing risks to their health and safety.
   - **Cause**: The organization emphasizes the importance of responsible pet ownership and the safety of both pets and wildlife, advocating for training that promotes harmony between dogs and their natural environment.

2. **Type of Activities**:
   - **Training Events**: HerUpland organizes training sessions specifically aimed at teaching dogs to avoid encounters with rattlesnakes and porcupines. The most recent event is titled "2025 Pacific Northwest - Rattlesnake and Porcupine Aversion Training."
   - **Community Programs**: The organization likely engages in community outreach to educate dog owners about wildlife safety and responsible pet ownership, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support its training programs and community initiatives.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **encouraging**. The language is accessible and aimed at dog owners who are looking for practical solutions to enhance their pets' safety. The content is straightforward and emphasizes the benefits of training in a reassuring manner.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as emails and campaign materials, maintain a professional appearance without the use of emojis, suggesting a preference for clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not available on the website.
   - **Scale**: The organization has conducted 60 total forms and 10 email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not provided, the focus on safety training implies a commitment to reducing incidents of wildlife-related injuries in dogs.
   - **Volunteer Info**: There was no specific information about volunteer opportunities or metrics available on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes safety and responsibility. Avoid overly technical jargon; instead, focus on clear, concise language that resonates with dog owners.
   - **Content Structure**: Organize information logically, with headings and bullet points where appropriate to enhance readability. Use engaging calls to action that encourage participation in training events and community programs.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a connection with the audience.

This context profile serves as a comprehensive guide for generating personalized and effective content for HerUpland, ensuring alignment with their mission, tone, and audience engagement strategies.

Early Registration

Registration

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">Last name, You are registered for the HerUpland Wingshooting Clinic  📭   at 2920 220th St E. Prior Lake, MN 55372 ⌚️   On Aug 2 - 3, 2024 <a href="https://waiver.smartwaiver.com/e/9BvLXxCw6MgADQXxQuGeUX/" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Event Waiver Required</a> What to bring:<ul><li style="box-sizing:inherit">Closed toe shoes</li><li style="box-sizing:inherit">Ear and Eye protection</li><li style="box-sizing:inherit">Sunscreen</li><li style="box-sizing:inherit">Shooting/Hunting vest (not required)</li><li style="box-sizing:inherit">Ammunition pouch (not required)</li><li style="box-sizing:inherit">Shotgun (not required)</li><li style="box-sizing:inherit">Lawnchair (not required)</li><li style="box-sizing:inherit">Ammunition if shotgun is NOT a 12 or 20 ga</li><li style="box-sizing:inherit">Snacks and beverages, water bottle</li></ul> What is provided:<ul><li style="box-sizing:inherit">Ammunition for 12 and 20 ga</li><li style="box-sizing:inherit">Shotgun use if needed</li><li style="box-sizing:inherit">4 hours of shooting instruction in group of 4</li><li style="box-sizing:inherit">Lunch on the day of your instruction</li></ul> Kind regards. Courtney Bastian<a href="mailto:team@herupland.com" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">team@herupland.com</a><a style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">www.HerUpland.org</a>

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;border:0px solid rgb(227, 227, 227);box-sizing:border-box;--tw-border-spacing-x:0;--tw-border-spacing-y:0;--tw-translate-x:0;--tw-translate-y:0;--tw-rotate:0;--tw-skew-x:0;--tw-skew-y:0;--tw-scale-x:1;--tw-scale-y:1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness:proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width:0px;--tw-ring-offset-shadow:0 0 transparent;--tw-ring-shadow:0 0 transparent;--tw-shadow:0 0 transparent;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;margin:0px 0px 1.25em;white-space:pre-wrap;max-width:100%">*This Event Is Coed<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">The HerUpland Wingshooting Clinic is a two-day immersive experience designed for men, women, and youth interested in honing their wingshooting skills. This clinic offers four hours of professional instruction in small groups of no more than 4, ensuring personalized attention. Participants start with the fundamentals of firearm safety and progress through aspects such as eye dominance, gun fit, proper stance, and shooting techniques. The clinic emphasizes both the technical and mental aspects of wingshooting, including footwork and process development. In addition to the structured sessions, participants have the option to practice with a round of sporting clays and enjoy a group lunch, fostering a community atmosphere among wingshooting enthusiasts.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Date &amp; Location:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">MN Horse and Hunt Club<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Friday Aug 2, and Sat Aug 3, 2024<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Instructor:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><a href="https://syrenusa.com/victoria-powell/" target="_blank">Victoria Powell</a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Event Lead:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Shelby Isensee, HerUpland Midwest CoordinatHer<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Shelby@herupland.com<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> Registration:<ul><li>15 @ $350 </li><li><a href="https://herupland.com/scholarships/" target="_blank">1 Youth/Collegiate Scholarship Recipient</a></li></ul>Registration Includes:<ul><li>Daily Lunch</li><li>Target Clays</li><li>Ammunition</li><li>4 hours of shooting Instruction</li><li>One round of sporting clays</li><li>Use of Syren Shotguns</li><li>Group camping at MN Horse and Hunt Club </li></ul><div> What to bring: Ear protection Eye protection In addition to your shooting instruction, each person also receives one round of sporting clays on either day outside your instruction time. This event is coed.</div><div> </div><div>You must fill in your name in an available time slot for shooting instruction <a href="https://docs.google.com/document/d/18wAA1fmvVfldQa8NKh5u7211Nji62RRhQen3DE_cqes/edit?usp=sharing" target="_blank">HERE</a>.</div><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Contact Team@HerUpland.com or Event Host, <a href="mailto:Shelby@HerUpland.com">Shelby@HerUpland.com</a> with any questions.

HerUpland

Add a donation for HerUpland

2024 MN Wingshooting Clinic

2920 220th St E

Registration

US$350