Marcher Autrement au Québec

### Context Profile for Marcher Autrement au Québec

#### 1. Organization Mission & Cause
**Mission:** Marcher Autrement au Québec is dedicated to promoting walking as a sustainable and enriching activity. The organization aims to support individuals in their long-distance walking journeys and pilgrimages across Québec, providing resources, guidance, and a sense of community. Their mission emphasizes inclusivity, support, and the importance of walking as a means of personal and social connection.

**Cause:** The organization focuses on enhancing the experience of walkers by offering a centralized platform for information, resources, and community support, thereby fostering a culture of walking in Québec.

#### 2. Type of Activities
- **Membership Program:** The "Devenir MEMBRE 2025" initiative encourages individuals to become members, providing access to exclusive resources, activities, and discounts.
- **Events:** Regularly organized events, including fundraising soirées and community walks, to engage members and the public.
- **Online Resources:** A comprehensive web platform that offers information, references, and support for long-distance walking and pilgrimages.
- **Challenges:** Initiatives like the "DÉFI J’AVANCE" that encourage participation and engagement among walkers.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used is warm and inviting, aiming to create a sense of belonging and community.
- **Inspiring:** The content often encourages individuals to embark on their walking journeys, highlighting the benefits of participation.
- **Informal yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for members to connect with the organization.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and engagement without the use of emojis.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website, but the organization is focused on promoting walking in Québec.
- **Scale:** The organization has a total of 30 forms and has conducted 9 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics are not detailed, the emphasis on community support and resources suggests a focus on positive outcomes for walkers.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities on the website, but community engagement is a core aspect of their activities.

#### 6. Writing Guidelines
- **Personalization:** Use the recipient's name where possible to create a personal connection (as seen in email campaigns).
- **Clarity and Brevity:** Keep messages clear and concise, focusing on the essential information without overwhelming details.
- **Encouraging Language:** Use positive and motivational language to inspire action and participation.
- **Community Focus:** Highlight the sense of community and support that the organization provides, making it clear that members are part of a larger movement.

This context profile serves as a foundational guide for generating personalized and effective content for Marcher Autrement au Québec, ensuring alignment with their mission, tone, and activities.

MEMBRE

Nous privilégions les membres de notre groupe de discussion, ceux et celles qui connaissent Marcher Autrement au Québec.

NON membre

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom , MERCI de ton inscription à notre activité de marche sur la route de la Nouvelle France, Côte-de-Beaupré. N'oublies pas d'arriver avant l'heure du rendez-vous, afin d'être prêt pour le départ.  Prévoir la route et la circulation.   Nous avons hâte de marcher avec toi ! Si tu dois annuler ta participation, dis-le nous rapidement afin de laisser ta place à un autre marcheur.  Les places sont limitées. À bientôt,  Michelle Gaudet, fondatrice et administratrice.Bertrand Dubuis, accompagnateur. info@marcherautrement.commarcherautrement.com<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1725897476/nwp4ginxfgynlqop0yn9.jpg" style="width:182px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Marcher Autrement au Québec

Marche Côte-de-Beaupré/Chute Montmorency

7007 Ave Royale

MEMBRE

Free

NON membre

10 $

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