Thompson Okanagan Tourism Association

### Context Profile for Thompson Okanagan Tourism Association (TOTA)

#### 1. Organization Mission & Cause
The Thompson Okanagan Tourism Association (TOTA) is dedicated to promoting and enhancing the tourism industry in the Thompson Okanagan region of British Columbia, Canada. Their mission is to support sustainable tourism development, foster collaboration among stakeholders, and enhance the visitor experience. TOTA aims to create a thriving tourism economy that benefits local communities and preserves the region's natural and cultural heritage.

#### 2. Type of Activities
TOTA engages in various activities to fulfill its mission, including:
- **Annual General Meeting (AGM)**: A platform for stakeholders to discuss industry developments and strategies.
- **Tourism Summits**: Events like the "TOTA 2025 AGM & Summit" that focus on navigating transformations in tourism, featuring keynote speakers and networking opportunities.
- **Community Programs**: Initiatives aimed at promoting local attractions and experiences.
- **Fundraising Campaigns**: Utilizing platforms like Zeffy for events to ensure that funds directly support tourism initiatives without incurring high fees.

#### 3. Tone of Voice
The tone of voice used by TOTA is professional yet approachable. Their communications are informative and supportive, aiming to inspire collaboration and engagement within the tourism community. The language is clear and direct, with a focus on inclusivity and community involvement.

#### 4. Emoji Usage
The TOTA website and communications do not prominently feature emojis. Their focus is on maintaining a professional tone, which aligns with their mission to represent the tourism industry effectively.

#### 5. Key Facts
- **Founding Information**: Established to support tourism in the Thompson Okanagan region.
- **Scale**: Engages a wide range of stakeholders, including local businesses, government entities, and community organizations.
- **Impact Metrics**: Specific metrics are not detailed on the website, but TOTA emphasizes the importance of sustainable tourism practices and community benefits.
- **Volunteer Information**: While specific volunteer opportunities are not highlighted, TOTA encourages community involvement and collaboration among stakeholders.

#### 6. Writing Guidelines
- **Clarity and Professionalism**: Use clear, concise language that reflects the professional nature of the organization.
- **Inclusivity**: Encourage community involvement and collaboration in all communications.
- **Informative and Engaging**: Provide valuable information while maintaining an engaging tone to inspire action and participation.
- **Call to Action**: Include clear calls to action for events, registrations, and community engagement opportunities.

This context profile serves as a foundational guide for creating personalized and effective content for the Thompson Okanagan Tourism Association, ensuring alignment with their mission, tone, and activities.

Enjoy a two night stay in one of our 1-bedroom condo style suite equipped with full kitchen, fireplace and a private balcony and signature bottle of wine. Restrictions apply.  Value:  $698.34

3. 2 night stay at Summerland Waterfront Resort

Please note that Zeffy, the auction platform we are using, will add on a suggested donation.  This is completely optional and is not required.  You can change the amount to 0 by clicking the "support the platform" box, select "other" and enter 0 as the amount. We chose Zeffy to host our silent auction so that 100% of funds raised will be collected, and not go toward paying fees

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Alison Stewardalison@totabc.com

Please note that Zeffy, the auction platform we are using, will add on a suggested donation.  This is completely optional and is not required.  You can change the amount to 0 by clicking the "support the platform" box, select "other" and enter 0 as the amount. We chose Zeffy to host our silent auction so that 100% of funds raised will be collected, and not go toward paying fees

Thompson Okanagan Tourism Association

3. Summerland Waterfront Resort and Spa

3. 2 night stay at Summerland Waterfront Resort

$230