American Thoracic Society

### Context Profile for American Thoracic Society

1. **Organization Mission & Cause**:
   - The American Thoracic Society (ATS) is dedicated to advancing the understanding, prevention, and treatment of respiratory diseases. Their mission is to promote lung health and improve the lives of individuals affected by respiratory conditions through research, education, and advocacy. The organization emphasizes the importance of collaboration among healthcare professionals to enhance patient care and drive innovation in the field.

2. **Type of Activities**:
   - The ATS organizes various educational events, including conferences, summits, and workshops focused on critical care, ultrasound, and echocardiography. Their flagship event is the "Utah Thoracic Society Ultrasound and Echocardiography Summit," which includes roundtable discussions, presentations of ongoing research, and opportunities for networking among clinicians and researchers. They also engage in fundraising campaigns to support their initiatives and provide resources for healthcare professionals.

3. **Tone of Voice**:
   - The tone of voice used by the ATS is professional yet approachable. Their communications convey a sense of urgency and importance regarding respiratory health while remaining friendly and supportive. The language is clear and informative, aimed at engaging healthcare professionals and encouraging collaboration.

4. **Emoji Usage**:
   - The ATS uses emojis sparingly in their communications, primarily to highlight key information in a friendly manner. For example, they use calendar (📅) and location (📍) emojis in event reminders to draw attention to important details. Overall, emoji usage is minimal and serves to enhance clarity rather than dominate the communication.

5. **Key Facts**:
   - **Founding Info**: The ATS was founded to address the growing need for research and education in respiratory health.
   - **Scale**: The organization hosts multiple events annually, including the prominent Ultrasound and Echocardiography Summit.
   - **Impact Metrics**: The ATS focuses on improving patient outcomes through education and research, although specific metrics were not detailed on the website.
   - **Volunteer Info**: Opportunities for involvement may exist, particularly during events, though specific volunteer information was not highlighted.

6. **Writing Guidelines**:
   - **Style**: Maintain a professional yet approachable tone. Use clear and concise language that conveys urgency and importance.
   - **Structure**: Organize content with headings and bullet points for easy readability, especially in event descriptions and educational materials.
   - **Engagement**: Include calls to action that encourage participation in events and initiatives.
   - **Personalization**: Use personalized greetings in communications to foster a connection with recipients (e.g., using first names).
   - **Visual Elements**: Incorporate relevant emojis to highlight key information without overusing them.

This context profile provides a comprehensive overview of the American Thoracic Society, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

Admission to the Roundtable. Includes Breakfast and Après Ski

General admission

Discuss challenging cases and research with other leaders in the field! This four-day summit is aimed at sharing knowledge, clinical experience and research experience with experts of critical care ultrasound and echocardiography. *Clinical cases will include roundtable discussions about difficult, actual critical care echocardiography cases from the participants’ practices including how ultrasound or echocardiography enabled diagnosis and treatment.Investigators will present ongoing and cutting-edge research studies for open discussion with participants.Learn advances in your field, network with other experts, earn CME, all while enjoying the Greatest Snow on Earth and the Sundance Film Festival!*This conference is designed for clinicians and researchers who are advanced to expert in critical care ultrasound and echocardiography

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering for the Utah Thoracic Society Ultrasound and Echocardiography Ski Summit. The conference will be at Snowbird, at the <a href="https://www.snowbird.com/lodging/the-cliff-lodge/">Cliff Lodge</a>, January 31-Feb 1. It’s Ski-in, Ski-out. If you plan on going, PLEASE BOOK LODGING ASAP. Rooms fill up, and it’s a PITA to commute. Unlike Park City, there are very few alternatives if you don’t stay on-site. <ol><li style="margin-right:0in;margin-left:0in;font-size:15px;font-family:Calibri, sans-serif;box-sizing:inherit">The Cliff Lodge: Use CODE TUTS24 for discount rates at either the Cliff Lodge or the Lodge (Rates below). To book, please either call reservations department at 800-453-3000, option 2 OR book online using <a href="https://www.snowbird.com/reservations/?selectedProperty=TheCliffLodge#/globalroomsearch">this weblink</a>. We are staying at the Cliff Lodge, which is where I recommend booking.  The Lodge also has rooms, and is nearby (0.3 miles), but on the other side of the Snowbird Center. If you plan on staying longer, please call Snowbird to arrange lodging.</li><li style="margin-right:0in;margin-left:0in;font-size:15px;font-family:Calibri, sans-serif;box-sizing:inherit">Very slightly farther away from the Lodge is the <a href="https://www.snowbird.com/lodging/the-inn/">Inn</a>, which are individually owned, and sometimes rented through snowbird, sometimes through VRBO. Right now, you cannot rent through snowbird, but if you see it on VRBO, it’s pretty close to the meeting space. Ditto goes for the <a href="https://www.snowbird.com/lodging/the-iron-blosam/">Iron Blosam</a>, which is a timeshare that might offer weekly rental.</li><li style="margin-right:0in;margin-left:0in;font-size:15px;font-family:Calibri, sans-serif;box-sizing:inherit">There are a variety of lodges at <a href="https://www.alta.com/lodging">Alta</a>. They vary from barebones to luxury. If you stay at Alta, It will be a 2-mile drive to snowbird. There are shuttles available, although timing may vary that early or late. If you wanted, you could ski along the road (Alta is uphill from Snowbird).</li><li style="margin-right:0in;margin-left:0in;font-size:15px;font-family:Calibri, sans-serif;box-sizing:inherit">VRBO or AirBNB nearby. Make sure it’s by Snowbird or Alta. Solitude and Brighton are the next canyon over.</li><li style="margin-right:0in;margin-left:0in;font-size:15px;font-family:Calibri, sans-serif;box-sizing:inherit">You could stay in Salt Lake City (Do not recommend during the meeting unless no other option). <a href="https://www.marriott.com/en-us/hotels/slccw-courtyard-salt-lake-city-cottonwood/overview/">Courtyard by Marriott</a> is probably the closest. It will be a 20 minute drive with no traffic. Although the conference will be on a weekday, expect substantial traffic, especially if we get a powder dump. Additionally, Little Cottonwood Canyon is one of the most avalanche-prone roads, so it is common that the road may be closed in the early morning while they work on clearing it. If there is snow, there is a good chance that staying in the valley will be very inconvenient, or you may miss the 7AM morning session. If you’re staying after the meeting to get some skiing in in Solitude or Brighton, it’s not a bad deal.</li></ol> 📭   at 9320 Cliff Lodge Dr, Snowbird, UT 84092, USA⌚   On January 31-February 3, 2024 Thank you,Michael Lanspamichael.lanspa@imail.org

Discuss challenging cases and research with other leaders in the field! This four-day summit is aimed at sharing knowledge, clinical experience and research experience with experts of critical care ultrasound and echocardiography. *Clinical cases will include roundtable discussions about difficult, actual critical care echocardiography cases from the participants’ practices including how ultrasound or echocardiography enabled diagnosis and treatment.Investigators will present ongoing and cutting-edge research studies for open discussion with participants.Learn advances in your field, network with other experts, earn CME, all while enjoying the Greatest Snow on Earth and the Sundance Film Festival!*This conference is designed for clinicians and researchers who are advanced to expert in critical care ultrasound and echocardiography

American Thoracic Society

2024 Utah Thoracic Society Ultrasound and Echocardiography Ski Summit

9320 Cliff Lodge Dr

General admission

US$500