Brain Injury Association of Windsor and Essex County

### Context Profile for Brain Injury Association of Windsor and Essex County (BIAWE)

1. **Organization Mission & Cause**:
   - **Mission**: The Brain Injury Association of Windsor and Essex County (BIAWE) is dedicated to supporting individuals affected by brain injuries through education, prevention, and advocacy. Their mission emphasizes improving the quality of life for those living with brain injuries and their caregivers.
   - **Cause**: BIAWE focuses on raising awareness about brain injuries, providing education on prevention, and offering support services to enhance the lives of those impacted.

2. **Type of Activities**:
   - **Events**: BIAWE organizes various community events, including the Annual Golf Tournament, which serves as a major fundraising initiative. 
   - **Fundraising Campaigns**: The organization runs campaigns to raise funds for their programs, ensuring that 100% of proceeds support their services.
   - **Community Programs**: They offer peer support programs, social groups, and educational workshops aimed at both individuals with brain injuries and their caregivers.

3. **Tone of Voice**:
   - The tone of the BIAWE website and communications is **friendly**, **supportive**, and **professional**. The language is accessible, aiming to connect with individuals and families affected by brain injuries while maintaining a sense of urgency regarding the importance of their cause.

4. **Emoji Usage**:
   - The BIAWE website and communications do not prominently feature emojis. Their communication style leans towards a more formal and professional approach, focusing on clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: BIAWE is a registered charity with the CRA number 87686 5817RR0001.
   - **Scale**: The organization has conducted 18 total forms and 26 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: They emphasize that all proceeds from events like the golf tournament directly fund their programs and services, highlighting their commitment to transparency and community support.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website, but the organization likely engages volunteers for events and programs, as is common in nonprofit operations.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Avoid jargon and overly technical terms.
   - **Structure**: Organize content with headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Use a warm and inviting tone to foster a sense of community and support. Personalize communications when possible, addressing recipients by name.
   - **Call to Action**: Always include a clear call to action, whether it’s to donate, participate in an event, or seek support.

This context profile serves as a foundational guide for creating personalized and effective content for the Brain Injury Association of Windsor and Essex County, ensuring alignment with their mission and communication style.

There is no charge to attend this event on zoom. 
Registration is required. 
The same zoom link will be used for all six sessions. 

Free to particpants

PRESENTED BY: &nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1628861833/b1aoo0ss51yuvb95rihd.png" style="width: 468px;" class="fr-fic fr-dib"> This series is brought to you through the generous contribution of many sponsors and donors.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1631122862/zd1xqne0i0hqeda5jl1s.png" style="width: 85px;" class="fr-fic fr-dib"> This series is designed for front-line health care professionals, but may also be of interest to those affected by a body or brain injury. This is a free event; however you must register to get the zoom link to attend.&nbsp;The same zoom link will be used for all six sessions.&nbsp;Each session starts at 12:00 noon &nbsp;- Eastern Daylight Time<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>September 17, 2021 &nbsp; &nbsp; &nbsp; &nbsp;Physical Exercise: Kyle Whaley, PT Reg. (Ont.); &nbsp;Moderator: Rob Cusinato, PT Reg. (Ont.)<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>September 24, 2021 &nbsp; &nbsp; &nbsp; &nbsp;Cognitive Exercise: Heather Condello, OT Reg. (Ont.)&nbsp; Moderator: Renee Cantarutti, MSc, SLP<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>October 1, 2021 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Nutrition: Dr. Mary Sco, MD, PhD ; Moderator: Alexandra King, BASc, Nutritionist<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>October 8, 2021 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Sleep: Dr. Celeste Thirlwell, MD, FRCPC ; Moderator: Arden McGregor, MA, CPsych<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>October 15, 2021 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Mindfulness: Dr. Diana Velikonja, C.Psych., MScCP ;Moderator: Dr. Anne McLachlan, PhD Neuropsychology<p style='margin: 0px 0in;font-size:16px;font-family: "Times New Roman", serif;color: rgb(34, 34, 34);font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);'>October 22, 2021 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Dr. Matthew Galati, MD (Brain Injury Survivor); &nbsp;Moderator: Dr. Nathania Liem, MD, MSC, FRCPC

Hello Prénom Nom, Thank you for registering for this speaker series.&nbsp;The first of the series starts on Friday, Sept 17, 2021 and runs each Friday until October 22. (total 6 sessions).&nbsp;All of them start at 12:00 Eastern Daylight Time and all require the same zoom link.&nbsp;<a href="https://us02web.zoom.us/j/81708331942?pwd=dm9odnpQdmFoWFU3TnV5V0hyYjNSQT09">https://us02web.zoom.us/j/81708331942?pwd=dm9odnpQdmFoWFU3TnV5V0hyYjNSQT09</a>Come to one, come to all.&nbsp;The series is free to attendees, thanks to generous sponsors and donors.&nbsp;Sincerely,Presenters of the speaker series:&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1628861703/ozxis94ezsbhqmeom9vl.png" style="width: 640px;" class="fr-fic fr-dib">

PRESENTED BY:  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1628861833/b1aoo0ss51yuvb95rihd.png" style="width:468px;max-width:100%" /> This series is brought to you through the generous contribution of many sponsors and donors.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1631122862/zd1xqne0i0hqeda5jl1s.png" style="width:85px;max-width:100%" /> This series is designed for front-line health care professionals, but may also be of interest to those affected by a body or brain injury. This is a free event; however you must register to get the zoom link to attend. The same zoom link will be used for all six sessions. Each session starts at 12:00 noon  - Eastern Daylight TimeSeptember 17, 2021        Physical Exercise: Kyle Whaley, PT Reg. (Ont.);  Moderator: Rob Cusinato, PT Reg. (Ont.)September 24, 2021        Cognitive Exercise: Heather Condello, OT Reg. (Ont.)  Moderator: Renee Cantarutti, MSc, SLPOctober 1, 2021                Nutrition: Dr. Mary Sco, MD, PhD ; Moderator: Alexandra King, BASc, NutritionistOctober 8, 2021                Sleep: Dr. Celeste Thirlwell, MD, FRCPC ; Moderator: Arden McGregor, MA, CPsychOctober 15, 2021              Mindfulness: Dr. Diana Velikonja, C.Psych., MScCP ;Moderator: Dr. Anne McLachlan, PhD NeuropsychologyOctober 22, 2021              Dr. Matthew Galati, MD (Brain Injury Survivor);  Moderator: Dr. Nathania Liem, MD, MSC, FRCPC

Brain Injury Association of Windsor and Essex County

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