Rocky Neck Art Colony, Inc.

### Context Profile for Rocky Neck Art Colony, Inc.

1. **Organization Mission & Cause**:
   - **Mission**: The Rocky Neck Art Colony is dedicated to fostering a vibrant community of artists and art lovers in the Rocky Neck area of Gloucester, Massachusetts. Their mission revolves around promoting the arts, supporting local artists, and enhancing the cultural landscape of the region.
   - **Cause**: The organization aims to preserve and celebrate the artistic heritage of Rocky Neck while providing opportunities for artistic expression and community engagement.

2. **Type of Activities**:
   - **Events**: The organization hosts various events, including art exhibitions, workshops, and community gatherings. A notable upcoming event is the "2025 Beaux Arts Ball & Bacchanal," which features a costume reception, a parade, and live music.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their programs and community outreach, such as ticket sales for events and direct contributions.
   - **Community Programs**: The Rocky Neck Art Colony offers educational programs and workshops aimed at engaging the community and fostering artistic skills among participants.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inviting, and community-oriented**. The language is accessible and encourages participation, making it feel inclusive and warm. There is a sense of excitement and celebration, especially around events.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their website content or email communications. Their messaging is straightforward and professional, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: The Rocky Neck Art Colony has a rich history tied to the artistic community in Gloucester, though specific founding details were not found on the website.
   - **Scale**: The organization has conducted 68 total forms and sent out 213 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community involvement and artist support suggests a significant local impact.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteering, but specific details were not highlighted.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects the community-oriented mission of the organization. 
   - **Language**: Keep the language simple and accessible, avoiding jargon. Use exclamation points sparingly to convey enthusiasm without overwhelming the reader.
   - **Call to Action**: Clearly articulate calls to action, especially for event participation and donations, ensuring they are prominent and inviting.
   - **Formatting**: Use bullet points for clarity when listing events or key information, as seen in their campaign materials.

This context profile serves as a foundation for creating personalized and effective content for the Rocky Neck Art Colony, ensuring alignment with their mission and engagement strategies.

RNAC Member

RNAC nonmember

Above: Painting, detail, by Maria Malatesta In this workshop, we will work large as a way to open up, loosen up and explore new ways of working.   You will expand your drawing skills through the use of a variety of materials and ways of making “marks”.  Charcoal, conte crayon, pastel, graphite, ink, acrylic paint, collage and more will be explored.    A still-life set-up will be available for reference or as a jumping off point into your own imagination and imagery.   Along the way, we will look at contemporary and historical artists.  This is a process-oriented class.  We will be more interested in the imperfect and unfinished, than polished works. You will be encouraged to play and take risks.   This class is a good bridge between drawing and painting.   Open to all levels, but some drawing experience is helpful.      Class Takes Place January 9 & 10From 11 AM to 3 PM each day Materials ListAt least two or three sheets of Paper: Around 18 x 24.   Stonehenge, BFK Rives, Watercolor are all great!    Stronger papers will withstand more materials and texture.   Stonehenge and Bfk come 20 x 30 and that is fine.You may want to bring some lighter drawing paper for warm ups.  Strathmore drawing paper, etc.Drawing Materials:CharcoalPencils Pastels,Oil BarsPainting MaterialsAcrylic PaintsGessoAny other water based paints or inks. Brushes, rollers, palette knifeChip Brushes 2” or largerAnything that makes marks!!Palette paperContainer for waterRags or Paper TowelsCollage materials Maria Malatesta lives on Cape Ann which contributes to her artistic sensibility. She holds the Diploma and Fifth Year Certificate from the School of the Museum of Fine Arts, Boston and a Bachelor of Science from Lesley University, Cambridge, MA.  Her work has been included in numerous shows on the North Shore and Boston area. Solo shows include Montserrat College of Art, Chameleon Gallery in Newburyport, Pagus Gallery in Pennsylvania and Porter Mill Gallery in Beverly. She has taught at Montserrat College of Art, Rocky Neck Art Colony and International Programs through the Museum School, Boston. Her studio is in SOWA, Boston’s South End.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for signing up for Maria's class. We'll resend the materials list before the class start date. 📭   at 6 Wonson St, Gloucester, MA 01930, USA⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-422b9277-1bb5-4e77-abf9-fbba3c8dc42f}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Kind regards. Janice Brandjbrand50@gmail.com9785157004

Above: Painting, detail, by Maria Malatesta In this workshop, we will work large as a way to open up, loosen up and explore new ways of working.   You will expand your drawing skills through the use of a variety of materials and ways of making “marks”.  Charcoal, conte crayon, pastel, graphite, ink, acrylic paint, collage and more will be explored.    A still-life set-up will be available for reference or as a jumping off point into your own imagination and imagery.   Along the way, we will look at contemporary and historical artists.  This is a process-oriented class.  We will be more interested in the imperfect and unfinished, than polished works. You will be encouraged to play and take risks.   This class is a good bridge between drawing and painting.   Open to all levels, but some drawing experience is helpful.      Class Takes Place January 9 &amp; 10From 11 AM to 3 PM each day Materials ListAt least two or three sheets of Paper: Around 18 x 24.   Stonehenge, BFK Rives, Watercolor are all great!    Stronger papers will withstand more materials and texture.   Stonehenge and Bfk come 20 x 30 and that is fine.You may want to bring some lighter drawing paper for warm ups.  Strathmore drawing paper, etc.Drawing Materials:CharcoalPencils Pastels,Oil BarsPainting MaterialsAcrylic PaintsGessoAny other water based paints or inks. Brushes, rollers, palette knifeChip Brushes 2” or largerAnything that makes marks!!Palette paperContainer for waterRags or Paper TowelsCollage materials Maria Malatesta lives on Cape Ann which contributes to her artistic sensibility. She holds the Diploma and Fifth Year Certificate from the School of the Museum of Fine Arts, Boston and a Bachelor of Science from Lesley University, Cambridge, MA.  Her work has been included in numerous shows on the North Shore and Boston area. Solo shows include Montserrat College of Art, Chameleon Gallery in Newburyport, Pagus Gallery in Pennsylvania and Porter Mill Gallery in Beverly. She has taught at Montserrat College of Art, Rocky Neck Art Colony and International Programs through the Museum School, Boston. Her studio is in SOWA, Boston’s South End.

Rocky Neck Art Colony, Inc.

Mixed Media Working BIG

6 Wonson St

RNAC Member

US$150

RNAC nonmember

US$190

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