Southbound Greater Swiss Mountain Dog Club

### Context Profile for Southbound Greater Swiss Mountain Dog Club

#### 1. Organization Mission & Cause
The Southbound Greater Swiss Mountain Dog Club (SGSMDC) is dedicated to promoting the breed, fostering responsible ownership, and enhancing the welfare of Greater Swiss Mountain Dogs. Their mission emphasizes community engagement among dog owners, education about the breed, and support for responsible breeding practices. The organization aims to create a network of enthusiasts who share a passion for this breed, ensuring their health and well-being.

#### 2. Type of Activities
SGSMDC organizes various activities, including:
- Specialty dog shows and competitions, such as the annual Cotton Classic Specialty.
- Educational events focused on breed care, training, and health.
- Fundraising campaigns to support breed-related initiatives and community outreach.
- Social events for members to connect and share experiences related to their dogs.

#### 3. Tone of Voice
The tone of voice used by SGSMDC is friendly, welcoming, and informative. The language is approachable, aiming to create a sense of community among dog owners. It balances professionalism with a casual tone, making it accessible to both seasoned dog owners and newcomers.

#### 4. Emoji Usage
The SGSMDC website does not prominently feature emojis in its communications. The tone remains professional and straightforward, focusing on clear and concise information rather than playful or casual elements typically associated with emoji use.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not mentioned on the website.
- **Scale**: The organization has conducted 34 email campaigns and has a structured approach to fundraising and member engagement.
- **Impact Metrics**: Specific metrics regarding the impact of their activities are not detailed on the website, but they emphasize community involvement and responsible dog ownership.
- **Volunteer Info**: The club encourages volunteer participation in events and activities, fostering a community spirit among members.

#### 6. Writing Guidelines
- **Style**: Use a friendly and informative tone. Avoid overly formal language; instead, aim for a conversational style that invites engagement.
- **Structure**: Keep content clear and concise. Use headings and bullet points for easy readability, especially in event descriptions and educational materials.
- **Personalization**: Incorporate personalization in communications, as seen in email campaigns (e.g., using the recipient's first name).
- **Call to Action**: Clearly state the purpose of communications, whether it’s to invite participation in events, encourage donations, or share news about the organization.

This context profile provides a comprehensive understanding of the Southbound Greater Swiss Mountain Dog Club, enabling AI assistants to generate tailored and relevant content that aligns with the organization's mission and values.

Member is 18+ Years Old and EITHER:
1) Tenured: Continuous membership since 2018 or prior
2) Owns 1+ Swissies

Individual (Regular Voting) Membership

2 Members are 18+ Years Old and EITHER
1) Tenured: Continuous membership since 2018 or prior
2) Own 1+ Swissies

Family (Regular Voting) Membership

This membership is for individuals who are neither tenured Southbound members NOR own a Swissy.

Associate (Non-Voting)

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-tap-highlight-color:rgba(26, 26, 26, 0.3);-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:arial, helvetica, sans-serif;font-size:14px;margin:0px;padding:0px;caret-color:rgb(60, 72, 88);color:rgb(60, 72, 88);orphans:2;widows:2;background-color:rgb(255, 255, 255);width:580px;box-sizing:inherit">**PLEASE READ FULLY**<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-tap-highlight-color:rgba(26, 26, 26, 0.3);-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:arial, helvetica, sans-serif;font-size:14px;margin:0px;padding:0px;caret-color:rgb(60, 72, 88);color:rgb(60, 72, 88);orphans:2;widows:2;background-color:rgb(255, 255, 255);width:580px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-tap-highlight-color:rgba(26, 26, 26, 0.3);-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:arial, helvetica, sans-serif;font-size:14px;margin:0px;padding:0px;caret-color:rgb(60, 72, 88);color:rgb(60, 72, 88);orphans:2;widows:2;background-color:rgb(255, 255, 255);width:580px;box-sizing:inherit">It’s time to renew your Southbound membership for the 2024-2025 year, which will be valid through 6/30/2025. In order to improve the membership experience, we are utilizing a new website (Zeffy) to manage this process. There are a few things to know about Zeffy:<ol><li style="box-sizing:inherit">ALL members must complete the application form in Zeffy (link is below)</li><li style="box-sizing:inherit">It combines the application form + the credit card payment into one step</li><li style="box-sizing:inherit">It‘s free for Southbound to use (no subscription fees, no % deducted from credit card transactions)</li><li style="box-sizing:inherit">IMPORTANT: Zeffy solicits donations from users as you check out.<ul><li style="box-sizing:inherit">These donations help Zeffy provide this tool to non-profits like us for free</li><li style="box-sizing:inherit">The Zeffy donation $ field appears just after your dues ($4-$6)</li><li style="box-sizing:inherit">Donating to Zeffy is OPTIONAL (you may increase or decrease the donation amount, even to $0).</li><li style="box-sizing:inherit">We support donations of whatever amount a member wants to give</li><li style="box-sizing:inherit">The $ you donate to Zeffy does not go to Southbound, so it is not refundable</li></ul></li></ol><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-tap-highlight-color:rgba(26, 26, 26, 0.3);-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:arial, helvetica, sans-serif;font-size:14px;margin:0px;padding:0px;caret-color:rgb(60, 72, 88);color:rgb(60, 72, 88);orphans:2;widows:2;background-color:rgb(255, 255, 255)">***************************************************************<ol><li style="font-weight:400;box-sizing:inherit">ALL members, please complete this form https://www.zeffy.com/en-US/ticketing/51b85e67-659a-411e-886d-327e3f44810a</li><li style="font-weight:400;box-sizing:inherit">If are paying by credit card, please do so at check out</li><li style="box-sizing:inherit">If you want to pay by check, use one of these discount codes at checkout to result in a $0 charge and mail your check to Laura Bullock at 10039 Idlewild Rd, Matthews, NC 28105<ol><li style="box-sizing:inherit">Individual Memberships: Check25 (case sensitive)</li><li style="box-sizing:inherit">Family Memberships: Check35 (case sensitive)</li></ol></li></ol><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-tap-highlight-color:rgba(26, 26, 26, 0.3);-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:arial, helvetica, sans-serif;font-size:14px;margin:0px;padding:0px;caret-color:rgb(60, 72, 88);color:rgb(60, 72, 88);orphans:2;widows:2;background-color:rgb(255, 255, 255);width:580px;box-sizing:inherit">Thank you for renewing promptly, and no later than July 1, 2024. Best Regards, Anna Mack & Stacey GwinMembership Co-Chairs<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1714090968/mjlkxz5iyrhbmmulrxog.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for renewing your Southbound GSMD Club membership for 2024-2025! We appreciate your continued support and look forward to seeing you this year! If you’re on Facebook, please1) Ask to JOIN our members-only group “Southbound Greater Swiss Mountain Dog Club - Members Only“ at: https://www.facebook.com/groups/374349999670723/">https://www.facebook.com/groups/374349999670723/2) And LIKE the Southbound Club’s business page at: https://www.facebook.com/SouthboundGSMDC">https://www.facebook.com/SouthboundGSMDC">https://www.facebook.com/SouthboundGSMDC Anna MackMembership Chair<a href="mailto:as_mack@hotmail.com" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">as_mack@hotmail.com</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1713748243/ryqxqw0ly6dmkrnunbck.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;orphans:2;widows:2;width:580px;box-sizing:inherit;max-width:100%">**PLEASE READ FULLY**<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;orphans:2;widows:2;width:580px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;orphans:2;widows:2;width:580px;box-sizing:inherit;max-width:100%">It’s time to renew your Southbound membership for the 2024-2025 year, which will be valid through 6/30/2025. In order to improve the membership experience, we are utilizing a new website (Zeffy) to manage this process. There are a few things to know about Zeffy:<ol><li>ALL members must complete the application form in Zeffy (link is below)</li><li>It combines the application form + the credit card payment into one step</li><li>It‘s free for Southbound to use (no subscription fees, no % deducted from credit card transactions)</li><li>IMPORTANT: Zeffy solicits donations from users as you check out.<ul><li>These donations help Zeffy provide this tool to non-profits like us for free</li><li>The Zeffy donation $ field appears just after your dues ($4-$6)</li><li>Donating to Zeffy is OPTIONAL (you may increase or decrease the donation amount, even to $0).</li><li>We support donations of whatever amount a member wants to give</li><li>The $ you donate to Zeffy does not go to Southbound, so it is not refundable</li></ul></li></ol><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;orphans:2;widows:2;max-width:100%">***************************************************************<ol><li>ALL members, please complete this form https://www.zeffy.com/en-US/ticketing/51b85e67-659a-411e-886d-327e3f44810a</li><li>If are paying by credit card, please do so at check out</li><li>If you want to pay by check, use one of these discount codes at checkout to result in a $0 charge and mail your check to Laura Bullock at 10039 Idlewild Rd, Matthews, NC 28105<ol><li>Individual Memberships: Check25 (case sensitive)</li><li>Family Memberships: Check35 (case sensitive)</li></ol></li></ol><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;orphans:2;widows:2;width:580px;box-sizing:inherit;max-width:100%">Thank you for renewing promptly, and no later than July 1, 2024. Best Regards, Anna Mack &amp; Stacey GwinMembership Co-Chairs<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1714090968/mjlkxz5iyrhbmmulrxog.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none;max-width:100%" />

Southbound Greater Swiss Mountain Dog Club

Southbound GSMD Club Renewal 2024-2025

Individual (Regular Voting) Membership

US$25

Family (Regular Voting) Membership

US$35

Associate (Non-Voting)

US$25