The Midwest Asian Pacific Islander Desi American Students Union

### Context Profile for The Midwest Asian Pacific Islander Desi American Students Union (MAASU)

1. **Organization Mission & Cause**:
   - **Mission**: MAASU is dedicated to empowering Asian Pacific Islander Desi American (APIDA) students across the Midwest through leadership development, advocacy, and community engagement. The organization aims to connect students, educate them about their shared identity, and support their growth as leaders.
   - **Cause**: The organization focuses on advocating for the needs and rights of APIDA students, fostering a sense of community, and providing resources that enhance their educational experiences.

2. **Type of Activities**:
   - **Events**: MAASU organizes various events including the Leadership Summit and Spring/Fall Conferences, which aim to provide networking, educational opportunities, and leadership training for APIDA students.
   - **Fundraising Campaigns**: They run campaigns to solicit donations that support their programs and initiatives, emphasizing the importance of community support.
   - **Community Programs**: The organization engages in programs that promote advocacy and leadership among students, helping them to develop skills necessary for future success.

3. **Tone of Voice**:
   - The tone of voice used by MAASU is **friendly, inspiring, and professional**. The language is inclusive and encouraging, aiming to motivate students and supporters to engage with the organization and its mission. The content is accessible and relatable, appealing to a diverse audience.

4. **Emoji Usage**:
   - MAASU uses emojis sparingly in their communications. For example, they include a calendar emoji (📅) in email reminders about events. This suggests a casual yet organized approach to communication, making it more engaging without overwhelming the reader.

5. **Key Facts**:
   - **Founding Info**: MAASU is a 501(c)(3) nonprofit organization, indicating its tax-exempt status and commitment to charitable purposes.
   - **Scale**: The organization operates primarily within the Midwest, focusing on college campuses to reach APIDA students.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community support and student engagement suggests a focus on measurable outcomes in leadership development and advocacy.
   - **Volunteer Info**: There is no specific information about volunteer opportunities on the website, but the organization likely encourages student involvement in its events and initiatives.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Incorporate an inspiring and motivational tone that encourages participation and support.
   - **Personalization**: Include personalized elements in communications (e.g., using the recipient's first name) to foster a sense of connection.
   - **Call to Action**: Clearly articulate calls to action, whether for donations, event participation, or advocacy efforts. Emphasize the importance of community involvement and the impact of contributions.
   - **Visual Elements**: Use emojis sparingly to enhance engagement without detracting from the professionalism of the message.

This context profile serves as a foundational guide for generating personalized and effective content for MAASU, ensuring alignment with their mission, tone, and community-focused activities.

Early registration (member school)

Early registration (non-member school)

Regular Registration (member school)

Regular Registration (non-member school)

Registration (member school)

Registration (non-member school)

Staff Registration

Regular Registration

To find out if your school is a MAASU member school, please visit <a href="https://www.maasu.org/membership">https://www.maasu.org/membership</a> to see if your school is listed. We will verify that each attendee has paid the correct amount in the weeks leading up to the conference. More conference information can be found at <a href="https://www.spring24.maasu.org/">https://www.spring24.maasu.org/</a>. Additional details will be communicated via email. Please be sure to check your spam or junk folders if your email address is not affiliated with the University of Michigan. Note that this registration platform will ask for a donation. This platform is not associated with MAASU and you are not obligated to donate to this platform. If you have any questions or concerns about registration, please email <a href="mailto:maasu-conference@umich.edu">maasu-conference@umich.edu</a> with the subject "Registration Questions". A Message from MAASU Leadership: Attendees are strongly encouraged to fill out the additional form that will take approximately 10 minutes to be entered into a giveaway. The <a href="https://forms.gle/dggGAQpL9MgpuHkQA" target="_blank">MAASU Spring Conference | Census | Attendee Snapshot 2024</a> will take a critical demographic snapshot, collect organizational engagement information, create an MAASU-wide resource, and overall develop an understanding of the strengths and weaknesses to further support foundation building at the MAASU, regional, and school-level. For any questions please contact Jordan Peyton, Director of Assessment and Evaluation at <a href="mailto:assessment.evaluation@maasu.org">assessment.evaluation@maasu.org</a>. --- Midwest APIDA Student Union (MAASU) Spring Conference is a conference that will convene 500 students from various Midwest campuses to engage in workshops, networking, and community-building, centered around Asian American issues, identities, and advocacy. This year, MAASU's Spring Conference will take place on Friday, April 5th to Sunday, April 7th. We invite you to join us for a weekend filled with engaging guest speakers, educational workshops, and entertaining group activities. The conference theme is "Transforming Our Futures: Storytelling and the Pathway towards Generational Change & Healing”. This theme suggests a focus on the power of storytelling as a tool for bringing about positive change and healing in individuals, communities, and societies across the world. It also acknowledges the importance of recognizing and addressing the traumas and injustices that have been experienced by previous and current generations and the impact these will have on future generations. In addition, it highlights the potential for storytelling and empathy to be a means of empowering individuals and communities to take action toward creating a more just and equitable future. We have drawn this theme from previous campus-wide Asian American & Pacific Islander Heritage Months as the community members have been able to engage in various manners. From low-stakes conversations to creative celebrations, our hope is to draw in students and community members to understand what moments have shaped their stories. Through having a space for students to share their stories at the reception dinner, reflections in conversation with one another, and a well-being break that prioritizes healing, we want everyone to leave with something to reflect on.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering for the 2024 MAASU Spring Conference. We will email you with more conference information as we approach the conference date. We hope you're just as excited as we are to attend the first in person Spring Conference post-COVID. We thank you for your support in the APIDA community and we look forward to seeing you at the University of Michigan Ann Arbor April 5-7, 2024! - Jessica Lee, Executive Director of MAASU A Message from MAASU Leadership: Attendees are strongly encouraged to fill out the additional form that will take approximately 10 minutes to be entered into a giveaway. The <a href="https://docs.google.com/forms/d/e/1FAIpQLSczqvUNGoZGwjlddwCxfNEamZS-YneT2UgLXumhEFf_oHmloQ/viewform" target="_blank">MAASU Spring Conference | Census | Attendee Snapshot 2024</a> will take a critical demographic snapshot, collect organizational engagement information, create an MAASU-wide resource, and overall develop an understanding of the strengths and weaknesses to further support foundation building at the MAASU, regional, and school-level. For any questions please contact Jordan Peyton, Director of Assessment and Evaluation at assessment.evaluation@maasu.org.

To find out if your school is a MAASU member school, please visit <a href="https://www.maasu.org/membership">https://www.maasu.org/membership</a> to see if your school is listed. We will verify that each attendee has paid the correct amount in the weeks leading up to the conference. More conference information can be found at <a href="https://www.spring24.maasu.org/">https://www.spring24.maasu.org/</a>. Additional details will be communicated via email. Please be sure to check your spam or junk folders if your email address is not affiliated with the University of Michigan. Note that this registration platform will ask for a donation. This platform is not associated with MAASU and you are not obligated to donate to this platform. If you have any questions or concerns about registration, please email <a href="mailto:maasu-conference@umich.edu">maasu-conference@umich.edu</a> with the subject "Registration Questions". A Message from MAASU Leadership: Attendees are strongly encouraged to fill out the additional form that will take approximately 10 minutes to be entered into a giveaway. The <a href="https://forms.gle/dggGAQpL9MgpuHkQA" target="_blank">MAASU Spring Conference | Census | Attendee Snapshot 2024</a> will take a critical demographic snapshot, collect organizational engagement information, create an MAASU-wide resource, and overall develop an understanding of the strengths and weaknesses to further support foundation building at the MAASU, regional, and school-level. For any questions please contact Jordan Peyton, Director of Assessment and Evaluation at <a href="mailto:assessment.evaluation@maasu.org">assessment.evaluation@maasu.org</a>. --- Midwest APIDA Student Union (MAASU) Spring Conference is a conference that will convene 500 students from various Midwest campuses to engage in workshops, networking, and community-building, centered around Asian American issues, identities, and advocacy. This year, MAASU's Spring Conference will take place on Friday, April 5th to Sunday, April 7th. We invite you to join us for a weekend filled with engaging guest speakers, educational workshops, and entertaining group activities. The conference theme is "Transforming Our Futures: Storytelling and the Pathway towards Generational Change &amp; Healing”. This theme suggests a focus on the power of storytelling as a tool for bringing about positive change and healing in individuals, communities, and societies across the world. It also acknowledges the importance of recognizing and addressing the traumas and injustices that have been experienced by previous and current generations and the impact these will have on future generations. In addition, it highlights the potential for storytelling and empathy to be a means of empowering individuals and communities to take action toward creating a more just and equitable future. We have drawn this theme from previous campus-wide Asian American &amp; Pacific Islander Heritage Months as the community members have been able to engage in various manners. From low-stakes conversations to creative celebrations, our hope is to draw in students and community members to understand what moments have shaped their stories. Through having a space for students to share their stories at the reception dinner, reflections in conversation with one another, and a well-being break that prioritizes healing, we want everyone to leave with something to reflect on.

The Midwest Asian Pacific Islander Desi American Students Union

2024 MAASU Spring Conference Registration

911 N University Ave