ACLAM - Pour des écoles expressives

### Context Profile for ACLAM - Pour des écoles expressives

#### 1. Organization Mission & Cause
**Mission:** ACLAM (Association des Communautés de Loisirs et d'Animation du Québec) is dedicated to enhancing educational experiences through expressive arts, particularly improvisation and performance arts in secondary schools. Their mission is to support schools in implementing and expanding improvisational activities, thereby fostering creativity, teamwork, and self-expression among students.

**Cause:** The organization focuses on education, specifically promoting the arts as a vital component of the educational experience, enhancing student engagement and personal development.

#### 2. Type of Activities
- **Programs:** 
  - **Improvincial:** A network supporting secondary schools in starting and deploying improvisation activities, culminating in a non-competitive provincial event called the Rendez-vous Improvincial.
  - **Secondaire en spectacle:** A program that allows students to engage in various roles within the performing arts, promoting self-esteem and cultural expression.
  - **Communauté de pratique:** A community of practice offering training, virtual roundtables, and sharing of best practices among leisure workers in schools.

- **Events:** Organizes events like the Rendez-vous Improvincial and workshops for educators and students.

- **Resources:** Provides practical guides, exercise books, and promotional materials for schools to facilitate arts programs.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, encouraging, and professional. It aims to inspire creativity and collaboration among educators and students.
- **Language Style:** Uses clear and accessible language, often incorporating motivational phrases to engage the audience.

#### 4. Emoji Usage
- **Usage:** Emojis are used in email communications, such as in the subject line of the recent email campaign ("Livraison de votre commande – une petite mise à jour! 🚚"). The use of emojis appears to be moderate and serves to add a friendly and informal touch to communications.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not provided on the website.
- **Scale:** The organization has 26 total forms and has conducted 27 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed, the focus on student engagement and the number of participating schools in programs like Secondaire en spectacle suggest a significant impact on youth in Quebec.
- **Volunteer Info:** No specific volunteer information was found on the website.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and approachable tone while being informative. Use clear, concise language that resonates with educators and students.
- **Structure:** Use headings and bullet points for clarity, especially when outlining programs and resources.
- **Engagement:** Incorporate motivational language that encourages participation and creativity.
- **Visuals:** Use images and graphics to complement text and enhance engagement, as seen on the website.

This context profile will assist in generating tailored content that aligns with ACLAM's mission, activities, and communication style, ensuring a consistent and engaging outreach strategy.

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Bonjour Prénom Nom, Merci du fond du coeur pour ...

Pour rappel, vous devez aussi...

Bien à vous.

Antoine Lacasse
alacasse@secondaireenspectacle.qc.ca

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ACLAM - Pour des écoles expressives

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