Further Education Society of Alberta

### Context Profile for Further Education Society of Alberta

1. **Organization Mission & Cause**:  
   The Further Education Society of Alberta (FESA) is dedicated to enhancing educational opportunities for individuals in Alberta. Their mission focuses on providing accessible learning resources and support to help individuals achieve their educational goals, particularly targeting those who face barriers to education. They aim to empower learners through various programs that promote lifelong learning and skill development.

2. **Type of Activities**:  
   - **Educational Programs**: FESA offers a range of programs designed to support adult learners, including skills training, workshops, and courses tailored to meet diverse educational needs.
   - **Community Engagement**: They engage with the community through events that promote education and awareness about the importance of lifelong learning.
   - **Fundraising Campaigns**: FESA conducts fundraising initiatives to support their programs and expand their reach, including the recent "Further Education Society of Alberta's Shop" campaign.
   - **Resource Provision**: They provide resources such as guides and toolkits to assist learners in navigating their educational journeys.

3. **Tone of Voice**:  
   The tone of the FESA website is friendly, supportive, and encouraging. It conveys a sense of community and empowerment, aiming to inspire individuals to pursue their educational aspirations. The language used is accessible and approachable, making it easy for a diverse audience to engage with their content.

4. **Emoji Usage**:  
   The website does not prominently feature emojis in its communications. The tone remains professional and straightforward, focusing on clarity and accessibility rather than informal or playful elements.

5. **Key Facts**:  
   - **Founding Information**: Specific founding details were not readily available on the website.
   - **Scale**: FESA operates in Alberta, with a focus on serving a broad community of learners.
   - **Impact Metrics**: While specific metrics were not detailed on the website, their programs aim to enhance educational access and success for individuals facing barriers.
   - **Volunteer Information**: The website encourages community involvement but does not provide specific details about volunteer opportunities or metrics.

6. **Writing Guidelines**:  
   - **Clarity and Accessibility**: Use clear and straightforward language that is easy to understand for a diverse audience.
   - **Empowering Language**: Incorporate motivational phrases that inspire individuals to take action towards their educational goals.
   - **Community Focus**: Highlight community engagement and support, emphasizing the collective effort to promote education.
   - **Professional Yet Friendly**: Maintain a professional tone while being approachable and friendly to foster a welcoming environment.

This context profile serves as a foundational guide for generating personalized content for the Further Education Society of Alberta, ensuring alignment with their mission, tone, and activities.

Further Education Society of Alberta

Read Between the Wines Event 2017