Canadian Mental Health Association, Vancouver-Fraser

### Context Profile for Canadian Mental Health Association, Vancouver-Fraser (CMHA-VF)

1. **Organization Mission & Cause:**
   - The Canadian Mental Health Association, Vancouver-Fraser (CMHA-VF) is dedicated to promoting mental health and well-being for individuals in the Vancouver-Fraser region. Their mission is to provide support, education, and advocacy to reduce the stigma surrounding mental illness and to improve the quality of life for those affected by mental health challenges. They aim to build a community that supports mental health and fosters understanding and acceptance.

2. **Type of Activities:**
   - CMHA-VF engages in a variety of activities including:
     - **Community Programs:** Offering workshops, support groups, and educational resources to help individuals manage their mental health.
     - **Fundraising Campaigns:** Initiatives such as the "Petan Invitational" charity golf tournament to raise funds and awareness for mental health.
     - **Events:** Organizing events like "Pawsitive Vibes" puppy yoga classes to promote mental wellness in a fun and engaging way.

3. **Tone of Voice:**
   - The tone of voice used by CMHA-VF is friendly, supportive, and encouraging. The language is accessible and inviting, aiming to create a sense of community and belonging. They use an inspiring tone to motivate individuals to participate in events and support mental health initiatives.

4. **Emoji Usage:**
   - CMHA-VF incorporates emojis in their communications, particularly in email campaigns. Commonly used emojis include:
     - 📅 (calendar) to denote event dates.
     - 📍 (location pin) to indicate event locations.
   - Emojis are used sparingly and effectively to add a friendly touch to the content without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** CMHA-VF is part of the larger Canadian Mental Health Association network, which has been advocating for mental health since 1918.
   - **Scale:** The organization operates in the Vancouver-Fraser region, serving a diverse community with various programs and services.
   - **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community engagement and support, indicating a positive impact on mental health awareness and stigma reduction.
   - **Volunteer Info:** The organization likely relies on volunteers for events and programs, although specific volunteer opportunities and metrics are not explicitly mentioned on the website.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and approachable style that resonates with a broad audience. Avoid jargon and ensure clarity in messaging.
   - **Structure:** Keep paragraphs short and focused. Use bullet points or lists for easy readability when outlining events or key information.
   - **Call to Action:** Include clear and motivating calls to action, encouraging readers to participate, donate, or seek help.
   - **Emotional Appeal:** Incorporate stories or testimonials that highlight the personal impact of mental health initiatives to foster connection and empathy.

This context profile provides a comprehensive overview of the Canadian Mental Health Association, Vancouver-Fraser, enabling AI assistants to generate personalized and relevant content that aligns with the organization's mission and communication style.

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
•	The opportunity to vote for members of our governing board of directors.


Individual

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
PLEASE NOTE: As an employee, you do not have voting rights at the AGMs.


CMHA Employee

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
PLEASE NOTE: Organizations do not have voting rights at the AGMs.

Organization Membership

Membership includes:
•	A free subscription to the award-winning Visions Journal.
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
•	The opportunity to vote for members of our governing board of directors.



Individuals on Limited Income

Thank you for your becoming a CMHA member!You are a mental health ambassador, demonstrating leadership by promoting mental health to friends and family, to employees and clients.Thank you for helping to build a community of hope, support and inclusion for people living with mental illness.

Hello Prénom Nom, Thank you for becoming a member to CMHA Vancouver Fraser.&nbsp;Your membership is valid from the date of receipt of payment, expiring December 31. You will receive a reminder to renew in November.&nbsp;Our AGM for CMHA Vancouver-Fraser is on Tuesday September 21, 2021. You will be receiving notices about time and location in the coming weeks.&nbsp;Kind regards.Sue Griffin sue.griffin@cmha.bc.ca

Canadian Mental Health Association, Vancouver-Fraser

Add a donation for Canadian Mental Health Association, Vancouver-Fraser

Membership [test]

Individual

$1

CMHA Employee

$20

Organization Membership

$50

Individuals on Limited Income

$5