United Way of South Central Illinois

### Context Profile for United Way of South Central Illinois

#### 1. Organization Mission & Cause
The United Way of South Central Illinois is dedicated to improving lives by mobilizing the caring power of communities. Their mission focuses on creating lasting change in the community by addressing the root causes of problems such as poverty, education, and health. They aim to unite individuals and organizations to work together towards a common goal of enhancing the quality of life for all residents in South Central Illinois.

#### 2. Type of Activities
- **Events**: They host various community events, such as "A Meal with Meaning," which fosters connection and dialogue on important community issues. 
- **Fundraising Campaigns**: Engaging campaigns like Trivia Night encourage community participation and support.
- **Community Programs**: They implement programs aimed at education, financial stability, and health, working with local partners to maximize impact.

#### 3. Tone of Voice
The tone of voice used by United Way of South Central Illinois is friendly, inclusive, and inspiring. Their communications often emphasize community, connection, and collaboration, aiming to foster a sense of belonging and urgency around their causes. The language is accessible and encourages participation from all community members.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in email campaigns. For example, the subject line for the Trivia Night email includes 🎉 and 📚, indicating a celebratory and engaging tone. Emoji usage appears to be moderate, enhancing the friendly and casual nature of their messaging.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available from the website, but United Way organizations typically have a long-standing history in community service.
- **Scale**: They have a total of 27 forms and have conducted 10 email campaigns, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not detailed on the website, the organization emphasizes community impact through collaboration and support.
- **Volunteer Info**: The website encourages volunteer involvement, highlighting the importance of community members in achieving their mission.

#### 6. Writing Guidelines
- **Style**: Use a conversational and approachable style that reflects the friendly tone of the organization. 
- **Inclusivity**: Ensure language is inclusive and welcoming to all community members.
- **Call to Action**: Incorporate clear calls to action that encourage participation in events and programs.
- **Emotional Appeal**: Use storytelling to connect emotionally with the audience, highlighting personal stories and community impact.
- **Visual Elements**: Consider using emojis sparingly to enhance engagement without overwhelming the message.

This context profile serves as a guide for creating personalized content that aligns with the values and mission of the United Way of South Central Illinois, ensuring that communications resonate with their audience effectively.

5'oclock

Monday

Parrot Head sponsorship includes 2 tickets

Parrot Head

Margaritaville sponsorship includes 1 tickets

Margaritaville

Pirate

Salt

Single Admission

Tickets for 2

Table

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This much-anticipated event serves as both our annual meeting and our largest fundraiser of the year. Attendees can expect a fun and relaxed atmosphere as we come together to celebrate our community's achievements and reflect on the impact of our work. We will enjoy delicious cheeseburgers and a variety of other delectable dishes inspired by paradise. This event <span fr-original-style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;" style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;box-sizing:inherit">provides a wonderful opportunity for individuals and businesses<span fr-original-style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;" style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;box-sizing:inherit"> to show their support for the United Way's mission of improving lives in our region. Join us for an evening filled with great food, entertainment, and the chance to make a difference in the lives of those in need.<span fr-original-style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;" style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-size:11pt;line-height:19.425px;font-family:Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;box-sizing:inherit"> ..

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, I want to express our heartfelt gratitude for your recent purchase of a ticket to our Cheeseburger in Paradise event. Your support not only contributes to a fun-filled evening, but also helps us make a difference in the lives of individuals and families in our community. We wanted to take a moment to acknowledge your generosity and let you know how much it means to us. Your contribution directly supports our efforts to provide crucial resources and support to those in need. Through our various programs and initiatives, we strive to create a stronger, healthier, and more prosperous community for all. We understand that times are uncertain and there are many demands on your resources. Your decision to invest in the work of United Way of South Central Illinois is truly appreciated and does not go unnoticed. Every dollar counts, and we are so grateful for your support.  Once again, we want to express our sincere thanks for choosing to be part of the Cheeseburger in Paradise event and for your ongoing support of United Way of South Central Illinois. It is because of individuals like you that we are able to continue making a positive impact on the lives of those who need it the most. If you have any questions or would like more information about our organization and the work we do, please do not hesitate to reach out. We are always here to assist you. Thank you once again for your generosity and for joining us in our mission to improve lives and build a stronger community. Kind regards. Natalie Shooknat@uwsci.org16182428000

The United Way of South Central Illinois is excited to announce our upcoming annual dinner with the theme "Cheeseburger in Paradise." This much-anticipated event serves as both our annual meeting and our largest fundraiser of the year. Attendees can expect a fun and relaxed atmosphere as we come together to celebrate our community's achievements and reflect on the impact of our work. We will enjoy delicious cheeseburgers and a variety of other delectable dishes inspired by paradise. This event provides a wonderful opportunity for individuals and businesses to show their support for the United Way's mission of improving lives in our region. Join us for an evening filled with great food, entertainment, and the chance to make a difference in the lives of those in need. ..

United Way of South Central Illinois

United Way - Cheeseburger in Paradise

222 Potomac Blvd

5'oclock

US$2,000

Monday

US$1,500

Parrot Head

US$1,000

Margaritaville

US$750

Pirate

US$500

Sun

US$250

Salt

US$100

Single Admission

US$75

Tickets for 2

US$125

Table

US$700

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