LFCMTL

### Context Profile for LFCMTL

1. **Organization Mission & Cause**:
   - **Mission**: LFCMTL is dedicated to fostering a community of Liverpool FC supporters in Montreal. They aim to promote the love of football and the values of Liverpool FC, including camaraderie, passion, and sportsmanship.
   - **Cause**: The organization focuses on bringing fans together for social events, supporting local charities, and enhancing the experience of following Liverpool FC.

2. **Type of Activities**:
   - **Events**: LFCMTL organizes viewing parties for Liverpool FC matches, social gatherings, and community events that celebrate the team and its culture.
   - **Fundraising Campaigns**: They conduct fundraising activities, such as raffles (e.g., "Bud raffle"), to support local charities and community initiatives.
   - **Community Programs**: The organization engages in charitable activities, promoting local causes and encouraging members to participate in community service.

3. **Tone of Voice**:
   - The tone of voice used by LFCMTL is **friendly**, **enthusiastic**, and **inclusive**. Communications are designed to foster a sense of belonging among fans and create a welcoming environment for all supporters.

4. **Emoji Usage**:
   - LFCMTL does not prominently feature emojis in their communications. The tone remains professional and straightforward, focusing on clear messaging without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed to gather this information.
   - **Scale**: The organization has conducted 14 total forms and 14 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the organization’s impact can be inferred through their community engagement and fundraising efforts.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly mentioned; however, the community-driven nature suggests that volunteers may play a role in organizing events.

6. **Writing Guidelines**:
   - **Style**: Content should be engaging and community-focused, using a conversational tone that reflects the passion of Liverpool FC supporters.
   - **Clarity**: Ensure that all communications are clear and concise, providing essential information without unnecessary jargon.
   - **Inclusivity**: Use language that welcomes all fans, regardless of their level of knowledge about football or Liverpool FC.
   - **Call to Action**: Encourage participation in events and support for fundraising initiatives with clear calls to action.

### Summary
This context profile provides a comprehensive understanding of LFCMTL, highlighting their mission, activities, tone, and communication style. Future content should align with their friendly and inclusive approach, focusing on community engagement and the love of Liverpool FC.

LFC MTL General Member 2023-24

FREE LFC MTL SCARF INCLUDED - Show your pride!

LFC MTL TOP RED Member 2023-24

Members ($20 per year) are entitled to:<ul><li style="box-sizing:inherit">a 10% discount on LFC-related purchases at Passion Soccer, with a further 5% on a store card.</li><li style="box-sizing:inherit">a discount on pints of Carlsberg at Pub Burgundy Lion and Kelly's Orchard.</li><li style="box-sizing:inherit">priority reservation for big LFC games at Pub Burgundy Lion.</li><li style="box-sizing:inherit">free or reduced admission to club events.</li><li style="box-sizing:inherit">entry onto LFC MTL's prioritized list for access to tickets to Anfield (applicable if/when LFC MTL becomes an Official Liverpool Supporters Club).</li></ul>Benefits can be redeemed on presentation of your LFCMTL virtual member's card. TOP RED Members ($30 per year) additionally receive an LFC MTL scarf.<img width="472" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1682904422/aeiwji3ze5hz8mjnnqwi.jpg" alt="LFCMTL Scarf.jpg" style="position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> (final design may differ slightly)

If you missed it at the previous step, please remember to upload a photo or selfie at below link: <a href="https://form.jotform.com/231191793183055">https://form.jotform.com/231191793183055</a> Thank you!

Members ($20 per year) are entitled to:<ul><li>a 10% discount on LFC-related purchases at Passion Soccer, with a further 5% on a store card.</li><li>a discount on pints of Carlsberg at Pub Burgundy Lion and Kelly's Orchard.</li><li>priority reservation for big LFC games at Pub Burgundy Lion.</li><li>free or reduced admission to club events.</li><li>entry onto LFC MTL's prioritized list for access to tickets to Anfield (applicable if/when LFC MTL becomes an Official Liverpool Supporters Club).</li></ul>Benefits can be redeemed on presentation of your LFCMTL virtual member's card. TOP RED Members ($30 per year) additionally receive an LFC MTL scarf.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1682904422/aeiwji3ze5hz8mjnnqwi.jpg" alt="LFCMTL Scarf.jpg" style="position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> (final design may differ slightly)

LFCMTL

LFC MTL Membership 2023-24

LFC MTL General Member 2023-24

$20

LFC MTL TOP RED Member 2023-24

$30