The Rotary Club of Westmount

### Context Profile for The Rotary Club of Westmount

#### 1. Organization Mission & Cause
The Rotary Club of Westmount is dedicated to community service and humanitarian efforts, focusing on improving lives both locally and globally. Their mission emphasizes the importance of fellowship among members and the commitment to service above self. They actively engage in various initiatives aimed at addressing pressing social issues, such as providing aid to victims of conflict, as demonstrated in their recent campaign for Ukraine.

#### 2. Type of Activities
- **Fundraising Events**: The club organizes events like "Sunday at the Pub for Ukraine," which raises funds for humanitarian aid.
- **Community Programs**: They host concerts and other community gatherings to foster engagement and support for various causes.
- **Volunteer Opportunities**: Members are encouraged to participate in local and international service projects, enhancing community involvement.

#### 3. Tone of Voice
The tone of the Rotary Club of Westmount is friendly, supportive, and community-oriented. Their communications reflect an inspiring and inclusive approach, aiming to motivate individuals to join their cause. The language is accessible and warm, creating a sense of belonging and urgency around their initiatives.

#### 4. Emoji Usage
The organization uses emojis sparingly but effectively in their communications. For instance, they incorporate emojis like 📅 (calendar) and 📍 (location pin) in event reminders to add a visual element that enhances engagement without overwhelming the message.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not provided on the website, but Rotary Clubs generally have a long-standing tradition, with the Rotary movement starting in 1905.
- **Scale**: The club has engaged in various fundraising activities, as evidenced by the six forms and two email campaigns mentioned.
- **Impact Metrics**: While specific metrics are not detailed, the club emphasizes that every dollar raised goes directly to aid victims of war, indicating a commitment to transparency and impact.
- **Volunteer Info**: The club encourages volunteer participation, fostering a community of engaged members who contribute to various service projects.

#### 6. Writing Guidelines
- **Personalization**: Use first names in communications to create a personal connection.
- **Clarity and Brevity**: Keep messages clear and concise, focusing on essential information and calls to action.
- **Community Focus**: Highlight community involvement and the impact of contributions to reinforce the importance of collective efforts.
- **Friendly and Inviting Language**: Maintain a warm, approachable tone that encourages participation and fosters a sense of belonging.

This context profile should serve as a foundational guide for generating personalized and effective content for The Rotary Club of Westmount, aligning with their mission and communication style.

Adults

Children

<div style="box-sizing:border-box;color:rgb(34, 34, 34);width:100%;text-align:center">Back by popular demand for a raise-the-roof  Holiday concert!</div><div style="box-sizing:border-box;color:rgb(34, 34, 34);width:100%;text-align:center">Join us for the choir's special performance at  Victoria Hall!</div><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731176978/ibqabtopmwssb7uedc4b.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting our community service projects! 📭   at 4626 Rue Sherbrooke O, Westmount, QC H3Z 1G1, Canada⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-4cc3a886-0073-41d3-8ec4-9df18ccde491}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Kind regards. The Rotary Club of Westmountinfo@rotarywestmount.com514-935-3344

<div>Back by popular demand for a raise-the-roof  Holiday concert!</div><div>Join us for the choir's special performance at  Victoria Hall!</div><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731176978/ibqabtopmwssb7uedc4b.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

The Rotary Club of Westmount

The People's Gospel Choir Concert • December 14, 2024 • Victoria Hall, Westmount

4626 Rue Sherbrooke O

Adults

$25

Children

$10

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